Telenet has experienced rapid growth over the past decade through acquisitions and expanding its services. It now serves over 2.5 million digital customers. The company recognizes that as it grows, so too does its social responsibility. It focuses on being responsible in its human capital, social programs, environmental impact, and ensuring corporate responsibility makes profits through economic and social means. The presentation outlines Telenet's focus on digital inclusion of socially and economically underprivileged youth, leveraging its core capabilities and platforms with partners, and direct community investments through its independent Telenet Foundation.

1. CTAM Cable Conference Jan de Grave, VP Sustainability
Lisbon – September 24, 2009

2. Rapid growth over the past few years
Acquisition
Belcompany
Acquisition
Interkabel
HDTV &
Hosting
Telenet
Mobile
Launch
iDTV
PayTV
Telephony Analogue TV
BB Internet
1996 aug 1997 aug 2002 dec 2003 sep 2005 aug 2006 dec 2007 okt 2008 juni 2009
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3. Serving over 2,5 million digital customers
( er cedpr s
s vi emi es)

4. “When a company grows,
so does its social responsibility.”

5. Our brand beyond cable
 1,600 employees + 1,000 subcontractors
Human Capital  Awarded Top Employer 2009
 Recruit outside the industry
 Engaged in various programmes (e.g. MyZone
Social in hospitals)
Responsibility  Telenet Foundation committed almost €1
million into 50 projects
 20% reduction of CO2,
Environmental 100% renewable energy,
Responsibility 50% of customer premises
equipment by 2012
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6. CR is about how we make our profits not
how we give away our profits
 ‘Triple Bottom Line’: economic, social, environmental
 ‘Voluntary’: over and above compliance
 ‘Win-win’: address the interests of business and wider society
What’s Good
for Business CR What’s Good
for Society

7. Harvard’s Michael Porter on the
new model for CSR
Where to focus ?
 Address social and economic goals simultaneously by
improving company’s competitive context
How to invest ?
 Give not just money but leverage the company’s unique
capabilities in support of social causes, far exceeding the
impact by individuals
Source: Presentation Michael Porter to TNTASMM 2004

8. 8

9. Core focus digital inclusion socially &
economically underpriviliged youth

10. Community investment:
a continious step function
3.
2. Direct
Leveraging investment in
our core communities
1. capabilities in
Incorporation building
of social platforms
responsibility with partners
in brand
sponsorships
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11. 1.Incorporationofsocialresponsibilityinbrandsponsorships:
Fundraising through brand sponsorships

13. 2.Leveragingourcorecapabilitiesinbuildingplatformswithpartners:
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14. Improving competitive context
in B2B Telenet Solutions

15. Donations on demand-
showcasing digital TV platform
Raise funds for social causes via Telenet Digital Television
 Showcase Telenet product and technology
whilst promoting the brand’s community role
 Based on current VOD product
 Content is provided by the charity partners
 Generate real social value within local communities

16. 3.Directinvestmentincommunities:
Telenet Foundation connecting people to the
Digital Age
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17. 3.Directinvestmentincommunities:
Independent Board key in
building credibility
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18. Conclusion
As a major player in the Belgian telecom landscape
Telenet is committed to
re-investing in its local community.
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19. Telenet
Liersesteenweg 4
2800 Mechelen, Belgium
www.telenet.be
Thank you.
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