The document discusses how communication technologies have rapidly advanced over the past few decades, driving significant changes in behaviors and businesses. Key communication drivers included the development of broadband internet access, which allowed for faster data download speeds, and advances in mobile technologies such as 3G and 4G networks. As a result, businesses now need to have an online presence to remain accessible and competitive. The document provides an overview of digital tools and strategies that businesses can use to enhance their online presence, marketing, customer experience, and resilience, including developing a website, using social media, online advertising, analytics, and planning for disasters.