The document advertises the ARBcon.eu conference which will take place in Berlin on April 23, 2010. The conference will explore business opportunities and applications of augmented reality (AR) technology across various industries such as marketing, gaming, mobility, media, retail, travel, urban planning, and social networks. Speakers will include experts from companies developing AR hardware, platforms and services. Attendees will learn about AR business strategies and trends, network with industry leaders, and discover new AR innovations. The goal of the conference is to help visions of AR's future potential be realized in concrete business opportunities.

1. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
&Marketing
&Gaming
&Mobility &Media
AUGMENTED &Retail
REALITY meets business
&Experience
&Travel
&Urbanity
&SocialNetworks

2. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
AR Business Conference
(ARBcon.eu) is the largest What is ARBcon.eu?!
conference with the focus
on augmented reality in ARBcon.eu will showcase the
Europe. ! fantastic outlook of AR with
the goal of transforming keen
visions of the future into a
Augmented Reality (AR) is concrete business reality
now beginning to enter today.!
the mass market. With the
physical world as a
platform there will be
major new opportunities
across all sectors and
industries. !

3. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
Day 1 April 23! Day 2 April 24!
AR Business Conference! ARDevCamp (optional)!
You want the whole AR
package? You can stay a day
longer to attend the
ARDevCamp Berlin. This day is
geared towards the techno-
logical side in order to facilitate
exchange in the flourishing AR
development environment.
Free!!

4. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
Come and see the business reality of AR!
Concept investigation by Matthew Buckland (matthewbuckland.com) and Philip Langley (@royalalien) of 20fourlabs.com

5. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
The web and the emerging
mobile internet have been Why is AR important?!
powerful forces of change
in the last decades. They
have changed our lifestyle 2010-2015:!
and the way we do business The web jumps ... !
radically.! into physical reality!
But AR is an even more
dramatic jump in the
evolution of media: AR is
moving computing off
desktops. AR transforms
the surroundings into the
space for interaction.!

6. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
The world itself is
becoming the universal Why is AR important?!
and intuitive interface with
mobile AR. This explosion
Watch the emergence
of the interface into
of the new media
ambient space means an
universe of augmented
explosion of opportunities reality!
to interact, com-
municate, collaborate, and
make transactions. Next:
Augmented Media, Aug-
mented Marketing, Aug-
mented Entertainment ...!

7. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
AR
as
a
new
media
will
redefine
our
rela1onship
to
the
world
Why attend?!
and
our
physical,
social
and
commercial
environments.
The
Meet opinion-leaders
AR
universe
is
beginning
to
firsthand and come in
unfold
now
and
holds
amazing
contact with cutting-
opportuni1es
for
pioneering
edge services and
individuals
and
enterprises
in
products!
the
decade
2010-­‐2020!
ARBcon.eu
is
an
opportunity
to
grasp
the
meaning,
trends
and
outlooks
of
AR
in
a
concentra-­‐
ted
and
enthusias1c
context,
!

8. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
Robert Rice, AR Consortium!
Russell Buckley, AdMob, MMA! Speakers list
Max Celko, PSFK, GDI! (March 10, expanding) !
Michael Zoellner, Fraunhofer!
Mihal Corlan, Adobe!
Nils Reimelt, Axel Springer!
Martin Duval – Bluenove!
Markus Tripp, Mobilizy!
Johannes Koblenz, Fjord!
Roland M. Wagner, BHT Berlin!
Frans Vogelaar, Hybrid Space Lab!
Laurenz Lenkewitz, Hiwave.Net!
Alexander Oelling, Sones!
David Caabeiro, Sequence Point Software!

9. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
Sponsors
(March 9, list growing) !
Find your AR strategy
listening, networking!
Thoughtleaders
and
visionaries
•
Networking
with
experts
and
insiders
•
Understanding
business
models
and
newcontexts
of
business
•
Get
in
touch
with
newest
in
hardware,
plaKorm
and
service
innova1ons
•
Find
agencies,
developers
and
talents
•
250+
aOendees
with
a
deep
interest
in
AR
and
the
emerging
trends!

10. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
Who should attend!
marke1ng
experts
•
entrepreneurs
•
strategists
•
mobile
operators
•
innova1on
officers
•
innova1ve
agencies
•
technology
strategists
•
visionaries
•
venture
capitalists
•
mixed
reality
enthusiasts
•
AR
technologists
and
developers
We really want broad participation. We have
special offers for SME, startups and young AR
professionals. Please see our ticket info or
contact info@ARBcon.eu!

11. ARBcon.eu
1st European AR Business Conference Berlin, April 23 | 2010
Management team!
Filipp
Issa
Dan
Romescu
gamesrocker
Augmented
Ci1zen
Advocate
AR
Focus:
Entertainment
AR
Focus:
Mobile
Business
Willi
Schroll
strategiclabs
AR
Focus:
Foresight