The document analyzes existing photography podcasts and videos on YouTube to inform the research for a new podcast. It summarizes three existing videos, noting that they discuss photography tips and equipment, use introductory music to engage viewers, and are produced by popular YouTube channels. The document also considers common features of the existing products, such as their focus on photography, and which aspects may be included in the new podcast, like an engaging intro. Finally, it profiles the target audience for the new podcast as mainly male, middle-class, and interested in sophisticated photography topics and equipment.

1. Research
Harry .T. Docwra

2. Existing Products
• https://www.youtube.com/watch?v=9j8Xf1Bi4o8
• -Tony & Chelsea Northrup
• In the video the two hosts are talking about mistakes that are
constantly made by photographers. It gives me advice on how
to do and podcast by approaching the viewer by talking about
something that they could relate to.
• In the intro to the video they play a dubstep sort of music for
the first 42 seconds whilst they are talking to get the viewer
interested in the video, it then turns into smooth, relaxing
music when they are mentioning their sponsor.
Link to the podcast/documentary;

3. Existing Products
• https://www.youtube.com/watch?v=ja8a0kIZ8Y8
• -B&H Photo Video
• In the video they talk about different lenses that the guest
photographer uses and what they could do as well as giving
her an introduction about what she does to the listener.
• The video starts off with some joyful jazz music which lasts 24
seconds to gain a comfortable feel to the video to get us
interested in what is to come.
Link to the podcast/documentary;

4. Existing Products
• https://www.youtube.com/watch?v=n0WFxilWGXY
• -Nick Page
• In the video he talks about photography equipment and
weather or not it would be noticeable if he bought more
expensive equipment, questioning if the money is worth it.
• The video starts out with an intro with some peaceful music
and a shot of an island near a beach which of course is to get
the viewer interested in the podcast.
Link to the podcast/documentary;

5. Research Analysis
• What common features do the researched
products have?
– They are all about photography
– They are all by popular YouTube channels.
• What aspects of the research will you include
within your on work?
• -- I will include an intro to get the viewer interested.

6. Audience

7. Audience Profile
Category Demographic Content to appeal to this audience
Age Range
18+ • Talk about very sophisticated topics. E.g.
Expensive equipment and locations.
Gender
Male • Mainly because it is males that are doing
the podcasts so males will be more inclined
to listen to it.
Psychographic
Balanced • Belongers are brand loyal to camera
companies.
• Talk about nature photography.
Social Status
Middle class • Price bracket on the kit we are talking
about.
• Podcast will be free.