This document provides guidance on analyzing existing products to inform new creations. It discusses analyzing elements like front covers, contents pages, spreads, and film openings. Key things to consider include camera angles, fonts, images, layout, celebrity choice, topics, production elements, target audiences, and practical details. The goal is to research and analyze examples from the chosen genre in order to create new work.

1. FOUNDATION PORTFLIO L.O. To research existing products and analyse in order to inform your own productions Introduction to your project Detailing which brief you have chosen and why Explain if you are working alone or in a group Discuss what you will need to do next – for example, research… KEY WORDS – quantitative, qualitative, primary and secondary…

2. FOUNDATION PORTFLIO L.O. To research existing products and analyse in order to inform your own productions Analyses 2-4 Front covers 2-4 Contents pages 2-4 Double page spreads OR 3-5 Film openings * Ideally all of this will be the genre you have chosen…

3. HELP WITH ANALYSIS L.O. To research existing products and analyse in order to inform your own productions LONG SHOT – think about camera distance and angles – why have they been chosen and what effect do they have on the audience? SHORT, ONE LETTER – identify the length of the title and the connotation of the word(s) CIRCULAR, CURVED, WHITE – describe the font and analyse the connotations A ROCK BAND JUMPING, SMASHED GLASS, DETERMINED EXPRESSIONS – describe the image and break down what each feature suggests – is their one main image or a number of small ones? NAMES THE CELEBRITIES, ANCHORS THE TITLE WITH THE IMAGE – identify any language techniques and analyse. Consider how many articles are referenced on the front page. TITLE AT THE TOP, IMAGE TO SUPPORT THE MAIN TITLE IN THE MIDDLE, ARTICLES AROUND THE OUTSIDE, OVERLAPPING THE IMAGE – think practically about the layout . Is there any wasted space? What is the background like?

4. FOUNDATION PORTFLIO L.O. To research existing products and analyse in order to inform your own productions WHAT ELSE SHOULD YOU CONSIDER? Choice of celebrity Topics Colour Mise-en-scene – lighting, costumes, properties, set Target audience Practical stuff – price, cost, bar codes...

5. FOUNDATION PORTFLIO L.O. To research existing products and analyse in order to inform your own productions If you are analysing film, you are looking at the opening two minutes of the genre of you choice. Analyse: mise-en-scene camera work editing sound generic conventions target audience