This document discusses different techniques for advertising Coca-Cola, including graphic design, radio, and video games. For graphic design, the advantages are the tools available in Photoshop and ability to create good images, while disadvantages include complexity and ease of messing up images. For radio, advantages are reaching audiences in vehicles and requiring only listening, while disadvantages are not being suitable for deaf people or clearly advertising visually. For video games, advantages include appealing to younger audiences and being interactive and accessible to all, while disadvantages include time required and not appealing to all audiences. The document evaluates ads and games created by the student using each medium.

1. Production Techniques
Evaluation
Jake

2. Graphic Design Experiments

3. Graphic Design Production
• Advantages of working in this medium
– There are a lot of tools to use on Photoshop.
– You can make really good looking images.
– the best way to advertise something to deaf people.
• Disadvantages of working in this medium
– Can be complicated to use.
– You can easily mess up the image your making.
– Its not good for blind people.

4. Graphic Design Production
Both ads have a slogan and the coca cola
logo. They both show a coca cola bottle
and something exploding from it. Both
ads have coca colas main colour (red).
My background colour is different,
and the explosion surrounds the
hole coke bottle not just the top.

5. Graphic Design Production
Both have the same main colour and a
coca cola bottle.
My ad has the logo in clear view. I have
people drinking the product.

6. Radio Production
• Advantages of working in this medium
– You could be a very good talker.
– you just have to listen to it so you can do other stuff.
– unlike a poster or video game you can listen to this in the
car, because its safe.
• Disadvantages of working in this medium
– You may not be confident to talk.
– Not great for deaf people.
– No visuals so some people may not know what is being
advertised.

7. Radio Production
They both have a summer theme, they both advertise
coca cola. They both have background music, and they
both have a narrator. Also there 2 narrators have a
conversation, are 2 narrators don’t talk to each other.

8. Radio Production
Strength Weaknesses
No copyrighted
music.
Its not too long.
There is a long gap in
the middle with just
music.
We used adobe audition
to create the radio add.

9. Video Game Experiments

10. Video Game Production
• Advantages of working in this medium
– It mite appeal to a younger audience.
– Its interactive.
– it can be any style of game. (third person, side scroller)
– Radio doesn’t work for deaf people and posters don’t work for
blind people. With video games you can make it work for
anybody. (braille controller for blind people)
• Disadvantages of working in this medium
– May take a while to make.
– Mite not appeal to a older audience, or people who don’t like
games.
– people mite find it difficult to play.

11. Video Game Production
My advergame Coca Cola kid
sidescroller
A characterbackground
pixelated
PointsCola cans

12. Video Game Production
Strength
+1 comes up when
you grab a cola can.
Weaknesses
Too short
The coca cola logo
is in it.
Dull background
I used Photoshop to make
the product. I used the
pencil tool to create all the
pixelated images. And I
used the timeline to create
the video.

13. Comparison
• Which product do you believe advertises the
product the best? Why? I think the graphic design
advertises the product the best. Because the other two
(radio and video game) are videos/audio clips. But the
graphic design was a poster so you can show everything
to do with the product and you can look at it for as long
as you want, and can be suitable for all audiences.
• Which of your products is the most professional?
Why? I think my advergame was the most professional,
because it looks like a proper game, and is suitable for all
ages.