1) The opening scene depicts a cartoon-like forest with singing flowers and a pink bird, seeming like a fairytale. However, the scene suddenly turns dark when the elf is stopped, revealing the actual opening.
2) The opening titles of Lord of the Rings are in a font related to fantasy. A narrator describes the history of rings of power given to elves, dwarves, and men. It then introduces Sauron as the antagonist who created a ring to enslave the other races. Villages are shown burning as Sauron's forces attack, showing he is a great threat.