Content - A Fairytale Wedding of Social and Enterprise
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![Content - A Story,[object Object],John Newton, CTO,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-1-2048.jpg?cb=1665164375)
![@johnnewton#Alfresco#RedHat,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-2-2048.jpg?cb=1665164375)
![ALL YOUR COMPUTER ARE BELONG TO US.,[object Object],O nce upon a time, a long, long time ago,all IT was owned by the Firm…,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-3-2048.jpg?cb=1665164375)
![A nd IT was controlled by a “Priesthood” of highly intelligent, logical people…,[object Object],Your Worship! Once I get the Maven build done, I am going to deploy it on the Cloud instance with multiple shards!,[object Object],Man! You are awesome!!!,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-4-2048.jpg?cb=1665164375)
![A nd they controlled and centralizedall applications and data…,[object Object],Courtesy of John Mancini – AIIM.org,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-5-2048.jpg?cb=1665164375)
![A nd technology would flow from the Fortune 1000…,[object Object],Courtesy of John Mancini – AIIM.org,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-6-2048.jpg?cb=1665164375)
![If they know what’s good for them!,[object Object],Systems of Record,[object Object],Command and control,[object Object],Transaction-oriented,[object Object],Document-centric,[object Object],Limited deployment,[object Object],Central IT-provisioned,[object Object],A nd these applications knew what they were good at… ,[object Object],Courtesy of John Mancini – AIIM.org,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-7-2048.jpg?cb=1665164375)
![B ut these applications had no sense of styleand their presentation was not very pleasant…,[object Object],We have Cinderella doing all the data entry tonight!,[object Object],He he he!!!,[object Object],Cinderella’s Step Sisters,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-8-2048.jpg?cb=1665164375)
![A nd their user interfaces were very powerful,but not very user friendly…,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-9-2048.jpg?cb=1665164375)
![B ut powerful forces of good were at work…,[object Object],Social Networks,[object Object],Mobile,[object Object],Cost,[object Object],Internet,[object Object],Moore’s Law,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-10-2048.jpg?cb=1665164375)
![A nd cheaper technology had new peopleusing the technology…,[object Object],To,[object Object],From,[object Object],Feeling,[object Object],Likes touch interfaces,[object Object],Visual,[object Object],Warm and interactive,[object Object],Logical,[object Object],Concrete,[object Object],Not very friendly,[object Object],Probably has a Blackberry,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-11-2048.jpg?cb=1665164375)
![Left-brained,[object Object],Thinking,[object Object],Right-brained,[object Object],Feeling,[object Object],Everyone,[object Object],Else,[object Object],Objects,[object Object],Analysis,[object Object],Linear,[object Object],Logical,[object Object],Past,[object Object],Factual,[object Object],People,[object Object],Connections,[object Object],Spatial,[object Object],Artistic,[object Object],Future,[object Object],Conceptual,[object Object],Image:,[object Object],WIRED Magazine Issue 13.02 – Feb 2005,[object Object],A nd cheaper technology had transformed the typical user from left-brained to right-brained…,[object Object],Programmers,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-12-2048.jpg?cb=1665164375)
![A nd the right-brained people transformed their technology and their applications…,[object Object],The Majority of Users,[object Object],People,[object Object],Mobile,[object Object],Connections,[object Object],Spatial,[object Object],Artistic,[object Object],Conceptual,[object Object],Future,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-13-2048.jpg?cb=1665164375)
![A nd most people all cheered this new technology…,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-14-2048.jpg?cb=1665164375)
![A nd technology became democratized…,[object Object],Yes We Can!...,[object Object],Play Angry Birds!,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-15-2048.jpg?cb=1665164375)
![B ut this lack of control made some people very angry…,[object Object],I hate it when he plays,[object Object],Angry Birds!,[object Object],You’re Fired!!!,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-16-2048.jpg?cb=1665164375)
![A nd the technology touched everyone from their homes to their workplaces,[object Object],A nd the users would ask, “Why do I feel so powerful as a consumer and so lame as an employee?”,[object Object],Photo source:,[object Object],http://www.flickr.com/photos/notionscapital/,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-17-2048.jpg?cb=1665164375)
![A nd IT started to lose control,especially based upon age differences,[object Object],Inside the Enterprise,[object Object],Outside the Firewall,[object Object],Good Heavens!,[object Object],Put that Tweet in a Repository!,[object Object],Chill Gramps!,[object Object],We don’t need you anyway!,[object Object],IT,[object Object],Users,[object Object],18,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-18-2048.jpg?cb=1665164375)
![A nd users asked why can’t they have their right-brained applications in the enterprise???…,[object Object],Collaboration,[object Object],Video,[object Object],Mobile,[object Object],Social Media,[object Object],Real-Time,[object Object],Some images from Gartner PCC – Apr 2011,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-19-2048.jpg?cb=1665164375)
![B ut Enterprise IT was not ready for…,[object Object],new generation of workers,[object Object],new types of devices and content,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-20-2048.jpg?cb=1665164375)
![B ut the CIO didn’t know what to do…,[object Object],[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-21-2048.jpg?cb=1665164375)
![“Whether the CIO wants it or not, it is coming in”Survey conducted by AIIM – Aug 2010,[object Object],20 CIOs interviewed,[object Object],9 different industries,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-25-2048.jpg?cb=1665164375)
![A nd then the Revolution happened…,[object Object],A,[object Object],and,[object Object], for the enterprise!,[object Object],http://www.youtube.com/watch?v=Kav0FEhtLug,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-26-2048.jpg?cb=1665164375)
![A nd Systems of Engagement emergedthat worked the way users wanted to work…,[object Object],Courtesy of John Mancini – AIIM.org,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-27-2048.jpg?cb=1665164375)
![A nd the applications became more social and right-brained…,[object Object],Productive,[object Object],Consumer-like,[object Object],More Social,[object Object],Rich Media,[object Object],Connected to favorite apps,[object Object],Real-time,[object Object],Comms,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-28-2048.jpg?cb=1665164375)
![A nd Social created more Content and more Content led to more Social…,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-29-2048.jpg?cb=1665164375)
![A nd users with this Content led to…,[object Object],Explanation,[object Object],Participation,[object Object],Content is the Conversation…,[object Object],Engagement,[object Object],Quality,[object Object],Results,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-30-2048.jpg?cb=1665164375)
![A nd it wasn’t just your parents’ “documents”…,[object Object],Video, Audio and Photographs,[object Object],Real-time Market Analysis,[object Object],Real-time Meeting Minutes,[object Object],Whiteboards,[object Object],Customer Stories,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-31-2048.jpg?cb=1665164375)
![B ut sometimes things can go wrong…,[object Object],It says I need to enter my credit card again!?!,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-32-2048.jpg?cb=1665164375)
![A nd security could be a real issue…,[object Object],Mr. President!,[object Object],They’ve taken over your Facebook account!!!,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-33-2048.jpg?cb=1665164375)
![Systems of Engagement,[object Object],Systems of Record,[object Object],Command and control,[object Object],W hich is why left-brained and right-brained services started helping each other,[object Object],Open and accessible,[object Object],Transaction-oriented,[object Object],Interaction-oriented,[object Object],Document-centric,[object Object],User-centric,[object Object],Limited deployment,[object Object],Ubiquitous deployment,[object Object],Central IT-provisioned,[object Object],Self-provisioned,[object Object],Courtesy of John Mancini – AIIM.org,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-34-2048.jpg?cb=1665164375)
![A nd they integrated through Mash-ups, REST, Standards and Service-Oriented Architecture…,[object Object],Collaboration & Social Services,[object Object],UI & Portal,[object Object],Services,[object Object],Search & Discovery,[object Object],Content Services,[object Object],Communication,[object Object],Process and Workflow,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-35-2048.jpg?cb=1665164375)
![W hich led to architectures thatbuild right-brained apps on a strong foundation…,[object Object],Mobile,[object Object],Distribution / Syndication,[object Object],Desktop,[object Object],Web Site,[object Object],Social Networks,[object Object],Information Workplace Platform,[object Object],Rich Content,[object Object],Mobile,[object Object],Social,[object Object],Integration,[object Object],HTML5,[object Object],On Premise,[object Object],In the Cloud,[object Object],UI & Portal,[object Object],Services,[object Object],UI & Portal,[object Object],Services,[object Object],Search & Discovery,[object Object],Collaboration & Social Services,[object Object],CMIS ,[object Object],BPMN 2.0,[object Object],JSR-286,[object Object],Open Social,[object Object],CMIS ,[object Object],BPMN 2.0,[object Object],JSR-286,[object Object],Open Social,[object Object],Content Services,[object Object],Process and Workflow,[object Object],Communication,[object Object],Superscale Data,[object Object],Superscale Storage,[object Object],ERP,[object Object],CRM,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-36-2048.jpg?cb=1665164375)
![A nd CMIS helped to deliver Content to all the new (and old) applications…,[object Object],Web Sites,[object Object],SharePoint,[object Object],Confluence,[object Object],& Jira,[object Object],Jive,[object Object],Drupal,[object Object],Dropbox,[object Object],Content plus…,[object Object],[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-37-2048.jpg?cb=1665164375)
![REST or SOAPLotus,[object Object],Connections,[object Object],Facebook,[object Object],SAP,[object Object],JBoss,[object Object],Portal,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-42-2048.jpg?cb=1665164375)
![A nd the users celebrated the new applications…,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-43-2048.jpg?cb=1665164375)
![U nfortunately, Microsoftsort of got itand exploited this trend…,[object Object],Left-brained,[object Object],Right-brained,[object Object],From ,[object Object],SharePoint 2007,[object Object],To,[object Object],SharePoint 2010,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-44-2048.jpg?cb=1665164375)
![A nd there is always somebody up to no good!!!…,[object Object],36,[object Object],I will destroy these ,[object Object],Open Source people!!!,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-45-2048.jpg?cb=1665164375)
![Apologies to the Times Cartoonist Peter Brookes,[object Object],Operating a rogue Linux machine!,[object Object],A nd they used this platformto enforce their own will…,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-46-2048.jpg?cb=1665164375)
![B ut Open Source proved a formidable foe, removing the Lock-inand opening the Architecture…,[object Object],Customer,[object Object],Customer,[object Object],Customer,[object Object],Media,[object Object],Code,[object Object],Sales,[object Object],Blogger,[object Object],Reception,[object Object],Developer,[object Object],Developer,[object Object],Product,[object Object],Mgmt,[object Object],Shipping,[object Object],Customer,[object Object],Development,[object Object],(Bugs),[object Object],Internet,[object Object],and,[object Object],Community,[object Object],Mgmt,[object Object],Support,[object Object],Engineer,[object Object],QA,[object Object],Support,[object Object],Marketer,[object Object],Accounts,[object Object],Partner,[object Object],Marketing,[object Object],Tester,[object Object],Partner,[object Object],Partner,[object Object],Partner,[object Object],Open Source,[object Object],Closed Source,[object Object]](https://image.slidesharecdn.com/redhat20110504x-110525051805-phpapp02/75/content-a-fairytale-wedding-of-social-and-enterprise-47-2048.jpg?cb=1665164375)
Content - A Fairytale Wedding of Social and Enterprise
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Keynote Presentation on the Role of Content in the Enterprise and new Systems of Engagement I gave at the Red Hat Summit in Boston on 4 May 2011
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Content - A Fairytale Wedding of Social and Enterprise
- 22. “There will be a need for the consumer-based technologies.”
- 23. “The workforce coming in will have different expectations.”
- 24. “The whole industry is changing and changing very fast.”
- 38. SQL-like queries
- 39. Holders
- 40. Relationships
- 41. Fulltext
- 52. Accelerate communications in and between projects
- 53. Integrate into Software Development (Confluence and Jira)
- 54. Project Office Social System (Jive)
Editor's Notes
- Today, I will be talking about a fundamental shift that is happening in our industry - the ECM industry. And, the enterprise software industry as a whole. I will also give you a quick overview and refresher on Alfresco, how we are growing, etc.
- Over the past decade, there has been a fundamental change in the axis of IT innovation. In prior decades, new systems were introduced at the very high end of the economic spectrum, typically within large public agencies and Fortune 500 companies. Over time these systems trickled down to smaller businesses, and then to home office applications, and finally to consumers, students and even children. In this past decade, however, that flow has been reversed. Now it is consumers, students and children who are leading the way, with early adopting adults and nimble small to medium size businesses following, and it is the larger institutions who are, frankly, the laggards.
- The challenges here are enormous. Expectations of Enterprise IT are rising. The business, still reeling from the crash of 2008, is questioning the rigidity and cost of legacy systems. The focus of IT is changing from a traditional focus on standardizing and automating back-end manual processes – a focus on CONTROL – to a focus on empowering and connecting knowledge workers and improving knowledge worker productivity and innovation.
- FarmvilleMafia Wars
- 350,000 apps in the iStoreOver 10 billion downloads
- The users are in the middle of the enterprise – the Information WorkerThe benefit is greater customer intimacy and employee productivity
- Target the Middle of the Organization – Knowledge WorkerInformation Worker Applications = Systems of EngagementConsumer-like Interface, SMB-style monetizationEnhance the collaborative experienceIntegrate with Social Business SystemsReal-time communications, Mobile, Video, Social NetworksJive, Lotus, Cisco, Skype, etc. in the enterpriseManage Social-rich Content: Video, Blogs, NewsBecome the YouTube, Flickr, SlideShare and Scribd for the EnterprisePublish to Social ChannelsYouTube, Facebook, Twitter, WordPress, SlideShare, ScribdDeliver in the Cloud and on Premise
- Document and Records ManagementDynamic Information PublishingeCommerce SitesUser Generated Content SitesWeb-based CollaborationMedia-rich Corporate IntranetRegulated ApplicationsTransactional or Complex Systems with User GuidanceMedia and Image Capture
- Engagement Compelling content or images engage usersParticipation Users participate through Content as the object of conversation (e.g. photos, web pages, presentations) Explanation Content distills or explains complex information and guides the userQuality Content processes insure accuracy and delivery of information and improve quality of executionCompliance Regulations require explanation of procedures and records of what has been seen or delivered to users and customersExecution Documents, Images and Records are critical to business execution (e.g. contracts or invoices)Results Collaboration usually results in Content (e.g. Plan, Report, Presentation)
- The challenges here are enormous. Expectations of Enterprise IT are rising. The business, still reeling from the crash of 2008, is questioning the rigidity and cost of legacy systems. The focus of IT is changing from a traditional focus on standardizing and automating back-end manual processes – a focus on CONTROL – to a focus on empowering and connecting knowledge workers and improving knowledge worker productivity and innovation.
- IT as an end-to-end nervous systemLocation basedPresence basedTime basedRole basedTeam basedDocument basedTopic basedSituation basedPermissions based
- First implementation CMIS 1.0Both SOAP and REST protocolsBasis for all future public APIsPlatform of choice for most new CMIS developmentDriving OpenCMISBe the FREE platform to build portable applicationsGet apps to pull Alfresco
- Content and Context can be the glue for Communication to People, Processes & AppsPermeating all parts of the organization
- So – to sum things up – you will see Alfresco’s public positioning really evolve in 2011 – and I hope that, as you think about integration social systems into your enterprise – or integrating social features into your next applications – that Alfresco will be at the top of your list to consider for an underlying Content Management platform. Coming up – you will see a presentation on our roadmap – including a lot of new enterprise features that are coming out with Enterprise 3.4 – a demo of Share by {PARTNER NAME}, and a case-study about a solution that {PARTNER} has built on top of Alfresco’s open platform.