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4. open innov lifecycle

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Enterprise Innovation Lifecycle
Why we don't talk about innovation process?
Innovation Waves
innovation transfer and Change management

Published in: Business
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4. open innov lifecycle

  1. 1. 1 ICT-based Creativity and Innovation --oo--oo-- 4. Innovation Lifecycle M.Missikoff Institute of Sciences and Technologies of Cognition ISTC-CNR, Rome (michele.missikoff@cnr.it) Institute of Cognitive Sciences and Technologies
  2. 2. ToC • Enterprise Innovation Lifecycle • Innovation Triggers • Innovation unfolding • From Process to Waves – Creativity – Feasibility – Prototyping – Engineering • and the final transfert to production 2
  3. 3. Recalling that Innovation is ... • Creation • Interlinking • Sharing • Adopting and adapting Essentially, Enterprise Innovation LifeCycle is about the building of • Body of Knowledge InnoBoK 3
  4. 4. Enterprise Innovation Lifecycle • Innovation process is an oxymoron • A process is a repeatable, codified partially ordered sequence of activities • Each innovation endeavour is different • But we need guidance, best practices, caveats, lessons learned to carefully consider • Therefore ... Welcome to EILC! 4
  5. 5. Innovation Lifecycle • Triggers (POND) • Creativity & Scouting • Feasibility • Design & Prototyping • Engineering • Transfer & Absorption CreativeProblem Solving 5
  6. 6. Innovation Triggers The POND Innovation Triggers • Problem • Opportunity • Need • Desire Create the conditions for creative inventions - Jogging - Shower - Midfulness • Creative thinking 6
  7. 7. The 4 Waves of the EILC 7 Work Intensity T Creativity Feasibility Prototyping Engineering (According to BIVEE)
  8. 8. 1. Creativity & Immagination “Presumably, the process of creativity, whatever it is, is essentially the same in all its branches and varieties, so that the evolution of a new art form, a new gadget, a new scientific principle, all involve common factors.” (Isaac Asimov, On Creativity, MIT Tech Rep 1959. Reprint by MIT Technology Review, Oct 2014) 8
  9. 9. Creativity • Serendipity • Divergent thinking • Mindful-based Creativity • and... Walking – alpha waves responsible for creative insights – Walking opens up the free flow of ideas, – After walking on the treadmill, 81% of the volunteers scored higher on tests of divergent thinking. (http://psycnet.apa.org/psycinfo/2014-14435- 001/). “All truly great thoughts are conceived while walking.” (F. Nietzsche) 9
  10. 10. Where Creativity comes from? • Connective approach to creativity. New knowledge stemming from new connections • This is why you need first “to know” (the importance of Innovation Knowledge Repository) “creativity does not spring from the null, it emerges establishing new connections among elements that exist.” (Henri Poincaré) 10
  11. 11. Fantasia, by Bruno Munari • Objective / Idea • Initial description • Collect Knowledge about • Analyse knowledge about • Materials, Technologies, Strategies • CREATIVITY: Fantasy, Invention, Imagination • Fantasy: “imagine something that before didn’t exist, even if impossible” • Invention: “imagine something that before didn’t exist, but that has a practical use” • Imagination: “make visible what fantasy, invention, and creativity have conceived” 11
  12. 12. Where is the user? • Change perspective, wear the shoes of the customer • The ‘masochist tea pot’ (Donald Norman) 12
  13. 13. Idea Management Tool 13 Preliminarily define the Objective • Solicit ideas, create Surveys, Questions • Receive Surveys and Questions responses • Review, filter and ‘scrub’ submitted ideas • Create a short list of candidate ideas, plus deferred and discarded ideas, with motivations • Clearly define selection criteria and rank ideas accordingly
  14. 14. Scouting • Is my idea really innovative? • What are similar ideas? Previous projects addressing similar issues? • What are previous successes and failures? • What are the key challenges (and traps) we are going to face? Open Innovation Observatory (OIO) Outcome of the Creativity Wave  InnoBoK Part 1: Idea Specification & First Assessment 14
  15. 15. 2. Feasibility Activity of multi-disciplinary teams • Technical feasibility – How risky is the implementation? Is the needed technology available, stable? • Financial feasibility – Do we have the finacial resources? Or, how difficult will be to attract venture capital? Break-even point? • Market feasibility – What is the value proposition? Is the market ready for this? How strong are the competitors? Can we differentiate? • Competencies feasibility – Do we have the required expertise? Can we evolve the internal skills? Or, what kind of partnerships we need? 15
  16. 16. Feasibility Objectives • Organised in 4 different reports, according to the 4 perspectives – Technical feasibility Report – Financial feasibility Report – Market feasibility Report – Competencies feasibility Report • This is a baseline to provide input to managers and obtain needed resources • They can be produced by using your preferred method (e.g., including SWOT) • You can add more reports or integrate the content, e.g., with extended risk analysis and mgt InnoBoK Part 2: Feasibility Studies 16
  17. 17. 3. Prototyping • We confront ideas with reality ... (www.123rf.com) 17
  18. 18. Prototyping Objectives • This is a very crucial activity: show that your idea is actually actualy (properly) working • Innovators may approach it as they prefer • Firstly: creative design, then tentative implementation • Then need to test, measure, assess, change, retry, .... • But ... eventually a running solution needs to be fully completed InnoBoK Part 3: Prototype (and Tech Rep) 18
  19. 19. Innovation Prototyping Design Thinking Idea ArtTech Prototyping Feasibility Suggestions / constraintsSpecs 19
  20. 20. 4. Engineering • Transforming the prototype into a real product 20 (www.vectors4all.net)
  21. 21. Engineering Objectives • Revisit the prototype in a business perspective – Costs – Usability – Value proposition for endusers – ... • Identify suppliers, partners • Conceive production plans InnoBoK Part 4: Production Strategies & Plans 21
  22. 22. Transfer • Knowledge transfer to production ... 22 (www.clipartreview.com)
  23. 23. Absorption (1) • Digital transformation and new value production 23
  24. 24. Absorption (2) But is your company REALLY ready for innovation? 24 (http://scholasticadministrator.typepad.com/)
  25. 25. Absorption implies Change 25 Innovation Trigger Inno BoK
  26. 26. Change implies Risks 26 Innovation means to rethink the reality we used to know... understanding the impact of change Next: 5/6.OpenInnov-ICTPlatf

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