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1. open innov framing

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Open Innovation framing and introduction
Why we need innovation?

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1. open innov framing

  1. 1. 1 ICT-based Creativity and Innovation --oo--oo-- 1. Framing M.Missikoff Institute of Sciences and Technologies of Cognition ISTC-CNR, Rome (michele.missikoff@cnr.it) Institute of Cognitive Sciences and Technologies
  2. 2. Summary 1. Why we need (Open) Innovation? 2. What is (Open) Innovation? 3. People-centric Innovation: New forms of organization, management, working styles 4. The core issue: Enterprise Innovation Lifecycle (guidance without reducing freedom) 5. ICT Architectures and Platforms for Open Innovation 6. Conclusions and Lessons Learned 2
  3. 3. Why we need Open Innovation • Innovation makes the difference: We are at a turn point. We need to innovate firstly our Life Style • The success of an enterprise in the ability to quickly grasp the accelerated technology changes, adopting them to produce value • “Innovation is vital to European competitiveness in the global economy” (European Commission) • 79% of companies that introduced at least one innovation since 2011 experienced an increase of their turnover by more than 25% by 2014 (InnoBarometer) 3
  4. 4. An Ever Changing Scenario ... We reached the end of the Industrial Revolution Era ... 1st IR. Warm Energy: mechanization, steam engine (‘700- ’800) 2d IR. Cold Energy: Electrification of industries, cities, homes (‘800-’900) 3d IR. First Digitization: the advent of computers (1960s- 1990s). Industrial / office automation 4th IR. Smart Digitization: ‘Smart’ society. Smart Energy, Smart Industry 4.0, Smart Cities, Smart Objects, ... (2000- 2020). Big Data/Knowledge. Continuous Innovation. 5th IR. Socio-digital Revolution. New socio-economic paradigms. The Era of Access (J. Rifkin), Sharing / Circular Economy, from Ownership to Usage (2020+) 4
  5. 5. 5
  6. 6. Enterprise Attitude to Innovation Firstly, Cultural Transformation: • Corporate value • ‘inherent’ attitude • Managers’ endorsement 6 ... against the ‘Budget Tyranny’
  7. 7. What is innovation? “Innovation does not just change our lives, it is how we make a living.” (B. Obama, 2013) The Innovation ‘cocktail’: • Fantasy & Creativity (with a pragmatic attitude) • New ideas that create value • People, communication, collaboration, social behaviour, communities • Risk with a vision • Knowledge 7
  8. 8. Open Innovation Strategy and Policy Group (OISPG) According to OISPG From an Art to a Systematic Discipline, based on: • integrated collaboration, • co-creation of shared value, • cultivated innovation ecosystems, • unleashed exponential technologies, and • extraordinarily rapid adoption (absorption) 8
  9. 9. Digital Open Innovation What can we expect to see in the next coming years? 9
  10. 10. Service vs Product Innovation • The Age of Access (J. Rifkin) – From ownership to use – New business models base on Usage Value – But it requires a radical Cultural Shift, e.g., in terms of Social Values (e.g., I own a Ferrari, therefore I am a success man) • The blurring frontier between • goods and services (e.g., the Internet Fridge) • Inside and outside of the company Servitization and Openness 10
  11. 11. New Business Models No fixed resources or infrastructure ownership • Uber • Airbnb, SabbaticalHome No content ownership • Facebook • Instagram Predecessors in Old Economy • Scientific Journals. The workers (scientists) work for free and then pay to buy the outcome of their work ... against the ‘Platform Tyranny’ 11
  12. 12. ICT & Innovation The articulated relationship between ICT and Innovation • Innovation IN ICT • Innovation WITH ICT • Innovation BY means of ICT 12
  13. 13. Innovation IN ICT • Aims at producing new digital solutions, systems, equipment, ... (e.g., Oled display, ... to Quantum Computing) • Today, ICT represent among the most forward moving research and industrial areas. • It is the most relevant technology in terms of pervasiveness and impact on the rest of the socio-economic systems. • However, here we will not focus on this topic, since our main interest is the other points that follow. 13
  14. 14. Innovation WITH ICT • Embedding advanced ICT solutions in an innovative product, process, or service is the most relevant frontier of innovation today. • Same for new business models based on shared platforms and knowledge systems. • Airbnb or Uber could not be even conceived 10 years ago, when internet, the Web and the smartphones where not systematically used. 14
  15. 15. Innovation BY using ICT • To produce an innovative solution (product, service, etc.) by using ICT means. E.g., a new chair designed with CAD and 3D Printed (but not embedding ICT) • An instrumental perspective concerning the innovation in any possible industrial sector • ICT solutions adopted as a means, for the design, engineering, production, distribution, of goods and services. • The final product can be ‘traditional’ (e.g., a chair) and low- tech (no technology is embedded), but could not exist in absence of advanced ICT solutions. • On another level, this line includes the support & management of innovation projects: Innovation support and mangement Platforms 15
  16. 16. 3 Steps to Innovation Human-centric Innovation • Digital Transformation  towards Digital Enterprise • Knowledge Transformation  towards Knowledge Enterprise • Meta-Innovation Transformation  towards Open Innovation Ecosystem All three Transformations are based on advanced ICT technologies, but interpreted keeping people at the center, then people’s minds need to change synergically. 16
  17. 17. Digital Transformation • Full Digitalization of enterprise and society • The only possibility to cope with the need of speed, required by globalization and new markets • This is not simply automation Towards ... • Fully Digital Enterprise • Unified Digital Socio-Economic System • Servitization. From goods (atoms): slow, to services (bits): fast 17
  18. 18. Digital Disruption Big Impact on Enterprise organization, business models, working and management styles, marketing strategies, ... 18
  19. 19. Digital Enterprise RealEnterpriseDigitalEnterprise 19
  20. 20. Knowledge Transformation Knowledge and Semantic Technologies • Digital representation of the Enterprise needs Semantic Enrichment, to tame complexity • Enriching with meta-data, conceptual level: Ontologies • Adopting methods and tools from Semantic Technologies • Beyond ‘business as usual’: Open Innovation requires Open Knowledge Semantic Web & Linked Open Data Innovation as a Knowledge Artefact 20
  21. 21. Knowledge EnterpriseRealEnterpriseDigitalEnterprise Rules & Best Practices Semantic Tags & Annot Ontology Federations Knowledge Layer 21
  22. 22. ‘Meta-Innovation’ Transformation • Assuming the two previous levels: Digital & Knowledge Enterprise • The next Enterprise Evolution requires: – Socio-organizational Transformation – Higher digital tools integration – Cultural Shift • People empowerment – Via digital culture: Open Learning Lab – Dynamic Organization Models, Strong delegation – From management to orchestration – Open co-creation, co-design • Education, in collaborative settings • Beyond Human Capital, towards Relational Capital 22
  23. 23. Innovation Ready Enterprise Open Innovation Framework 23 It is NOT an individual characteristic, it is a relational one, achievable only in an Ecosystem Next: 2/6. OpenInnov-WhatIsIt

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