B2B SOCIAL MEDIA/ SOCIAL
BUSINESS CASE STUDIES
B2B Financial industry and beyond

Private & Confidential, Fourinsight Ltd ...
SOCIAL MEDIA IN B2B ACTUALLY OUT PERFORMS BETTER THAN B2C ON SOME BUSINESS NEEDS

2012 Social Media Marketing Industry
Rep...
SOCIAL IS KEY TO DECISION MAKING & CREATING COMPETITIVE ADVANTAGE

2012 Social Business Global Executive
Study, MIT Sloan ...
B2B SOUND BITES

“It's not about B2B or B2C
anymore, it's about P2P
(person-to-person)"
- Jeff Booth, CEO
Builddirect.com
...
IT IS NOT JUST ABOUT FACEBOOK AND TWITTER FOR B2B....

Use Foursquare for
targeting deals
2 Billion
Check-ins
in 2011

x2
...
SEE HOW AMEX, CISCO, ARM, SAP ARE USING SOCIAL MEDIA

Private & Confidential, Fourinsight Ltd © 2012

7
AMEX USING SOCIAL MEDIA FOR...SMALL BUSINESS SUPPORT

The American Express Open Forum mission:
Helping small businesses do...
UK ONLINE PERSONAL LENDER BORRO USING SOCIAL MEDIA FOR...PR CAMPAIGNS

‘Money making ideas’ competition for UK start-ups

...
CISCO USING SOCIAL MEDIA FOR...PRODUCT LAUNCHES

Launching a new router product via only social channels

Saved $100,000
9...
SAP USING SOCIAL MEDIA FOR....BUILDING COMMUNITIES

SAP online community using Jive Software is now at

3 Million members ...
www.fourinsight.com

Private & Confidential, Fourinsight Ltd © 2014

12
Thank you!

Private & Confidential, Fourinsight Ltd © 2014

13
Social Media for B2B Case Studies
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Social Media for B2B Case Studies

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A selection of visual case-studies to highlight the ROI of social business.

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Social Media for B2B Case Studies

  1. 1. B2B SOCIAL MEDIA/ SOCIAL BUSINESS CASE STUDIES B2B Financial industry and beyond Private & Confidential, Fourinsight Ltd © 2012 2
  2. 2. SOCIAL MEDIA IN B2B ACTUALLY OUT PERFORMS BETTER THAN B2C ON SOME BUSINESS NEEDS 2012 Social Media Marketing Industry Report, Social Media Examiner Private & Confidential, Fourinsight Ltd © 2012 3
  3. 3. SOCIAL IS KEY TO DECISION MAKING & CREATING COMPETITIVE ADVANTAGE 2012 Social Business Global Executive Study, MIT Sloan Management Review Private & Confidential, Fourinsight Ltd © 2012 4
  4. 4. B2B SOUND BITES “It's not about B2B or B2C anymore, it's about P2P (person-to-person)" - Jeff Booth, CEO Builddirect.com “Our corporate blog generated a conversation with a Head of ecommerce at a Tier 1 bank – they became a client” - Jennifer Reid, Marketing Operations Manager, Caplin Systems @jennmaitland “The use of enterprise social networks and social media driven collaboration represents a potential global economic benefit of $800 billion to $1.3 trillion per year. Much of this is attributed to a 25-30% increase in productivity for knowledge workers” - McKinsey Global Institute Private & Confidential, Fourinsight Ltd © 2012 5
  5. 5. IT IS NOT JUST ABOUT FACEBOOK AND TWITTER FOR B2B.... Use Foursquare for targeting deals 2 Billion Check-ins in 2011 x2 increase in 6 months 23 M users Private & Confidential, Fourinsight Ltd © 2012 Use Slideshare for Thought-leadership 400,000 new presentations uploaded per month Largest social “content” network Use LinkedIn for Recruitment 35% of students search for jobs in 2011 700% increase from 2012 Over 1M groups 6
  6. 6. SEE HOW AMEX, CISCO, ARM, SAP ARE USING SOCIAL MEDIA Private & Confidential, Fourinsight Ltd © 2012 7
  7. 7. AMEX USING SOCIAL MEDIA FOR...SMALL BUSINESS SUPPORT The American Express Open Forum mission: Helping small businesses do more business 326,498 likes on Facebook 100 Million customers ‘shopped small’ on Small Business Saturday A joint USA Facebook B2B partnership providing: Social media teaching for small businesses Private & Confidential, Fourinsight Ltd © 2012 Merchant digital toolkit 8
  8. 8. UK ONLINE PERSONAL LENDER BORRO USING SOCIAL MEDIA FOR...PR CAMPAIGNS ‘Money making ideas’ competition for UK start-ups 69 pitch entries from entrepreneurs 3 Month campaign 18,645 64,000 Total Twitter Likes on Views of campaign reach Facebook 3.3M videos Results also included: 15 pieces of trade media coverage, email address capture and 80% online media coverage Private & Confidential, Fourinsight Ltd © 2012 9
  9. 9. CISCO USING SOCIAL MEDIA FOR...PRODUCT LAUNCHES Launching a new router product via only social channels Saved $100,000 9,000 X90 People increase attended the than before social media launch events Saved 42,000 gallons of gas Delivered x3 more articles, 1000 blog posts, 40M online impressions and a industry marketing award Private & Confidential, Fourinsight Ltd © 2012 10
  10. 10. SAP USING SOCIAL MEDIA FOR....BUILDING COMMUNITIES SAP online community using Jive Software is now at 3 Million members = (Enough to fill several football stadiums) Productivity & efficiency savings for the business: Potential Social Social Social cost of commerce intelligence events Delivered x3 more articles, 1000 blog posts, 40M online R&D impressions and a industry marketing award Private & Confidential, Fourinsight Ltd © 2012 11
  11. 11. www.fourinsight.com Private & Confidential, Fourinsight Ltd © 2014 12
  12. 12. Thank you! Private & Confidential, Fourinsight Ltd © 2014 13

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