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This document discusses techniques that magazines use to appeal to their target audiences. It identifies several linguistic techniques magazines employ to elicit emotional responses from readers, such as emotive words, personal pronouns, slang, puns, alliteration, exaggeration, statistics, broad generalizations and sweeping statements, and imperative words. It also notes visual techniques like provocative covers and highlights keywords that magazines use to attract readers' interest.
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What words does the author choose? Consider his/her word choice compared to another. Why did
the author choose that particular word? What are the connotations of that word choice?
Images - vivid appeals to understanding through the senses - concrete language
What images does the author use? What does he/she focus on in a sensory (sight, touch, taste,
smell, etc.) way? The kinds of images the author puts in or leaves out reflect his/her style? Are
they vibrant? Prominent? Plain? NOTE: Images differ from detail in the degree to which they
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facts or fact-lets. They differ from images in that they don't have a strong sensory appeal.
Language - the overall use of language, such as formal, clinical, jargon
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particular profession? Intelligence? Is it plain? Ornate? Simple? Clear? Figurative? Poetic? Make
sure you don't skip this step.
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What are the sentences like? Are they simple with one or two clauses? Do they have multiple
phrases? Are they choppy? Flowing? Sinuous like a snake? Is there antithesis, chiasmus, parallel
construction? What emotional impression do they leave? If we are talking about poetry, what is
the meter? Is there a rhyme scheme?
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House: home, hut, shack, mansion, cabin, home, residence
Old: mature, experienced, antique, relic, senior, ancient
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He clasps the crag with crooked hands. (dramatic)
Love sets you going like a fat gold watch. (fanciful)
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DIDLS The Key to TONE Diction - the connotation of the wo.docx
DIDLS: The Key to TONE
Diction - the connotation of the word choice
What words does the author choose? Consider his/her word choice compared to another. Why did
the author choose that particular word? What are the connotations of that word choice?
Images - vivid appeals to understanding through the senses - concrete language
What images does the author use? What does he/she focus on in a sensory (sight, touch, taste,
smell, etc.) way? The kinds of images the author puts in or leaves out reflect his/her style? Are
they vibrant? Prominent? Plain? NOTE: Images differ from detail in the degree to which they
appeal to the senses.
Details - facts that are included or those that are omitted
What details are does the author choose to include? What do they imply? What does the author
choose to exclude? What are the connotations of their choice of details? PLEASE NOTE: Details are
facts or fact-lets. They differ from images in that they don't have a strong sensory appeal.
Language - the overall use of language, such as formal, clinical, jargon
What is the overall impression of the language the author uses? Does it reflect education? A
particular profession? Intelligence? Is it plain? Ornate? Simple? Clear? Figurative? Poetic? Make
sure you don't skip this step.
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What are the sentences like? Are they simple with one or two clauses? Do they have multiple
phrases? Are they choppy? Flowing? Sinuous like a snake? Is there antithesis, chiasmus, parallel
construction? What emotional impression do they leave? If we are talking about poetry, what is
the meter? Is there a rhyme scheme?
DICTION:
Laugh: guffaw, chuckle, titter, giggle, cackle, snicker, roar
Self-confident: proud, conceited, egotistical, stuck-up, haughty, smug, condescending
House: home, hut, shack, mansion, cabin, home, residence
Old: mature, experienced, antique, relic, senior, ancient
Fat: obese, plump, corpulent, portly, porky, burly, husky, full-figured
IMAGES:
The use of vivid descriptions or figures of speech that appeal to sensory experiences helps to
create the author's tone.
My mistress' eyes are nothing like the sun. (restrained)
An old, mad, blind, despised, and dying king. (somber, candid)
He clasps the crag with crooked hands. (dramatic)
Love sets you going like a fat gold watch. (fanciful)
Smiling, the boy fell dead. (shocking)
DETAILS:
Details are most commonly the facts given by the author or speaker as support for the attitude or
tone.
The speaker's perspective shapes what details are given and which are not.
LANGUAGE:
Like word choice, the language of a passage has control over tone.
Consider language to be the entire body of words used in a text, not simply isolated bits of
diction.
For example, an invitation to a wedding might use formal language, while a biology text would use
scientific and clinic.
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"Can You Hear Me Out There?" The Power of Public Speaking
The confident speaker, despite title or position, will have a competitive edge over just about everyone. Cultivating the ability to communicate, choose your words carefully, and engage people is the best investment you could ever make. This seminar will help attendees to understand the principles of active listening and how to apply them to ensure that we collect necessary information needed in order to attain success. Learn how to take the lead and motivate the masses by expressing your message with passion and inspiration.
At the end of this course, participants will be able to:
a. Examine the principles of active listening.
b. Explore active listening skills for better communication.
c. Learn techniques to convey your message accurately and directly.
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This document provides guidance on organizing and delivering an effective persuasive speech. It discusses adapting a speech to different audience types, such as favorable, neutral, apathetic, or hostile audiences. It also covers the different types of appeals that can be used in a persuasive speech, including emotional appeals, establishing credibility or ethics, and using logical reasoning. Finally, it discusses qualities that make for an effective persuasive speech, such as having a clear goal and main point, using supporting evidence, engaging the audience, and appealing to both logic and emotion.
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Good morning everyone. Thank you for having me here today to talk about an incredibly important topic - the power of teamwork and collaboration. Over the next 15 minutes, I will discuss why working together as a cohesive unit is so vital to our company's success, provide some examples of how collaboration has led to positive outcomes in the past, and encourage all of you to find ways to strengthen partnerships across departments going forward.
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This speech encourages students to participate in community service activities by outlining the benefits of volunteerism. It discusses how volunteering can help students develop skills for career and life success while also helping those in need. The speech concludes by providing information on upcoming volunteer opportunities and calls students to action.
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Basic communication skills duy students
1. The document provides guidance on effective communication skills, including communicating when first meeting someone, maintaining appropriate personal space during interactions, and types of communication.
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2 magazine techniques
- 1. Magazine Techniques Lesson Objective: To identify different techniques magazines use to appeal to their target audience
- 2. Which front cover appeals to you the most and why? Which appeals to you the least and why?
- 3. Techniques
- 4. What effect do the following techniques have on an audience? • Emotive words • Personal pronouns • Slang/colloquial language • Puns • Alliteration • Exaggeration • Statistics • Broad generalisations and sweeping statements • Imperatives e.g. ‘must’ or ‘have to’ • Words like ‘exclusive’, ‘unique’, secret’
- 5. • Emotive words form the basis of persuasive language. Words that appeal to emotions can sway opinions and influence decisions. Emotive words are easy to detect because they give the reader an immediate emotional response. Consider the following list of words: ‘warm’, ‘gentle’, fragrant’, ‘whisper’, ‘kiss’, ‘love’. These words are emotive because they make us feel something, in this case something good. They have certain connotations, the things readers associate with these words are all favourable. • However, there are other emotive words that have the opposite effect. Consider this list: ‘old’, ‘stale’, penniless’, ‘ache’, ‘cold’, ‘winter’, ‘stench’. These words all produce feelings that are distasteful.
- 6. • A tone of intimacy and understanding can be created through the use of the personal pronoun (‘I’ or ‘you’). • Slang and ‘cool’ speak • The use of puns or eye-catching titles is important, especially in headlines. • Persuasive language also includes sound devices, particularly alliteration, assonance and similes to help create an image. • Exaggeration is useful. • Persuasive language often includes statistics and figures which are meaningless but which make a product sound scientific or well researched. • Broad generalisations and sweeping statements are frequently used as they cannot be tested for accuracy.
- 7. • Imperatives such as ‘must’, and ‘have to’ are common. • Words like ‘Exclusive’, ‘Unique’ and ‘Secret’ are used to ensure readers want to find out more from that specific magazine. Often provides the USP (Unique Selling Point)
- 8. Magazine Techniques For each magazine cover, answer the following: • What techniques do these covers use to appeal to us? • What effect does the technique have on us?