The document discusses big data, including what it is, current usage and challenges, and the future direction. It notes that while 64% of enterprises are deploying or planning big data projects, 56% still do not know what to do with big data. It recommends starting small with big data efforts, having a clear goal, and iterating as more is learned from the data. Visualizing data and tracking sentiment are presented as ways to start extracting useful insights from big data.