The document discusses designing tablet user experiences for readers. It notes that while tablets are good for accessing content apps, the best user experiences are personalized. It advocates focusing on the user's content and supporting organic curation. It also questions how to determine what to build and advocates using market research, user research, product design, industrial design, R&D, and usability testing to help guide decisions. The document emphasizes that reading is primary for readers and is more than just words; it asks what a tablet designed for passionate readers would look like.