This document discusses UX promotion both internally and externally in organizations. Externally, it talks about connecting with regional and international UX communities through groups like UXPA International and establishing local UX communities in countries in Asia. Internally, it discusses promoting UX through local conferences and communities in Singapore to connect professionals, establish relationships, and increase awareness and standards of UX design. It provides details on the objectives, values, outcomes and organization of the first UX conference in Singapore organized by the local UXSG community.

1. UX 在組織內外的推廣

2. 組織 - UX Communities
外 - Regional & International Communities / Activities
內 - Local Communities / Activities

3. 在外的推廣

4. UXPA International
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5. UXPA International
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6. What can we do for Asia? ☺
Daniel Szuc
Co-founder of Apogee, Hong Kong
(then) Vice-President, UXPA International
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7. We Responded!!
Hong Kong, Japan, Taiwan, China Singapore
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8. We need to understand and recognise the
uniqueness of each community
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9. New friendships were born in Hong Kong!
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10. UXPA ASIA TEAM
Daniel Szuc
(Hong Kong)
Li Yu-Hsiu
(Taiwan)
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Josephine Wong
(Hong Kong)
Michael Lai
(Hong Kong)
Jason Huang
(China)
Hsin Eu
(Taiwan)
Jill Shih
(Taiwan)
Richard Tsai
(Taiwan)
Raven Chai
(Singapore)
Noriko Osaka
(Japan)
Toyohiro Kanayama
(Japan)
Masaaki Kurosu
(Japan)
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11. Connec&ng
with
Local
UX
Communi&es
Conduct
knowledge
exchange
Provide
pla6orm
to
connect
Connected
-­‐-­‐>
China
Mul:ple
Local
Communi:es,
but
yet
to
connect
Hong
Kong
Singapore
India
-­‐-­‐>
Vietnam
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Taiwan
-­‐-­‐>
Korea
Signs
of
a
growing
community
locally
Japan
Thailand
Philippines
Malaysia
Indonesia
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12. Concept
&
Model
of
UXPA
Asia
Role
of
UXPA
Asia
A
bridge
to
connect
the
local
communi:es
in
Asia
Local
UX
Communi:es
Industrial
&
Domains
Facilitate
&
Support
Share
&
Collaborate
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Business
Organisa:ons
Mentor
&
Innovate
Academia
Standards
&
Guidelines
Government
&
Poli:cs
Influence
&
Change
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13. What
we
hope
to
achieve:
• Leadership
• Impact
to
product
design,
strategy
• Educa:on
• Influen:al
• Be
a
Catalyst
• Selfless
beyond
own
country,
company,
associa:ons
&
personal
agenda
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14. 在內的推廣

15. OBJECTIVES
Create the first UX Conference in Singapore
•
To connect UX professionals across disciplines and cultures
•
To establish links to other professional networks
•
To foster professional and personal relationships
Values
Openness
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Embrace
Alteration
Diversity
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16. OUTCOME
By organising this conference, we hope to achieve the following
outcome:
•
Raise not only the awareness, but the standard of the design
practices in Singapore by exposing attendees to world-class UX
practitioners with their presentations and workshops.
•
To help Singapore as a country to establish presence among the
global UX conferences as part of the global movement.
•
Provide an opportunity for product managers, designers, senior
executives and startups to tap on global experts to drive product &
service innovation.
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17. ABOUT US
UXSG is community initiative to create a platform to connect UX
professionals across disciplines and cultures. It is a platform made
for and by UX professionals to foster stronger professional
collaborations and personal friendships.
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18. VOLUNTEER TEAM
We are a group of professionals who are passionate about User Experience Design, and
dedicate our personal time to contribute the community.
Raven Chai
Shah Widjaja
Thye Chuan Tan
Wei Meng Lee
Founder & Principal Consultant,
UX Consulting
Founder & Principal Consultant,
Nmbl Consulting
Web Designer,
Independent Freelancer
Web Developer,
Tinkerbox Studios Pte Ltd
Hong Khai Seng
Lim Chee Koon
Michael Ong
Wang Kaisen
User Experience Designer & Educator,
Republic Polytechnic
Lecturer & Course Manager,
Temasek Polytechnic
Mobile & UX Lead,
iProperty Group
AVP Group Customer Experience,
,
OCBC

19. CONFERENCE THEMES
Day 1 - Collaboration through Diversity
•
Our key message is to encourage people to learn to work with others, respect
others’ professions, be collaborative for the greater good.
•
Likewise, we hope our sponsors & partners demonstrate similar values towards
their competitors and refrain from “hard-selling” products or services.
Day 2 - Bridging Insights into Design
•
Our key message is to advocate organisations and practitioners to make effort to
extract customer insights to drive key design decisions.
•
As organiser, we hope to understand the attendees’ needs and goals for attending
UXSG conference through the interactions and dialogue (conference mobile app,
surveys, informal discussion, lunch-time sharing etc)
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20. OUR SPEAKERS
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21. TOTAL ATTENDEES: 275
North America
Europe
Oceania
South / East Asia
3%
3% 1%
5%
17%
Southeast Asia
Singapore
71%
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23. INITIATIVES TO COMPLIMENT
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24. We hope we will continue to
collaborate for the greater
cause than ourselves!!
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