Communication and media relations


Published on

  • Be the first to comment

  • Be the first to like this

No Downloads
Total views
On SlideShare
From Embeds
Number of Embeds
Embeds 0
No embeds

No notes for slide

Communication and media relations

  1. 1. Rowena Bergen F. Cirilo, RN Master of Public Health Public Health Education
  2. 2. • Monitor Health Status and solve community health problems. Communication role: Deliver relevant health status information to communities, particularly changes in rates that suggest the need for intervention; provide an opportunity for communities to voice concerns about perceived health problems.
  3. 3. • Diagnose and investigate health problems and health hazards in the community Communication Role: Notify individuals and communities of potential health hazards(e.g issue traveler’s advisories in areas with known vector-borne disease transmission)
  4. 4. • Inform, educate and empower people about health issues. Communication Role: Use multiple levels of communication, including social marketing and community education, to bring about healthy lifestyle
  5. 5. • Mobilize community partnerships and action to identify and solve health problems. Communication Role: Assist in the development of coalitions and partnership that will lead to collaborative action.
  6. 6. • Develop policies and plans that support individual and community health efforts. Community Role: Inform the public about new laws that affect health, such as laws protecting the confidentiality of human immunodeficiency virus/acquired immune deficiency syndrome information; share draft planning documents with stakeholders as a means to receive input to generate investment in outcomes
  7. 7. • Enforce laws and regulations that protect and ensure safety Communication Role: Share information with the regulated community to facilitate the adherence to proper licensing and safety standards; ensure easy access(e.g. Web site availability) to the required forms and rules relating to licensing and regulations
  8. 8. • Link people to needed personal health services and ensure the provision of health care when otherwise unavailable: Communication Role: Inform medically undeserved populations about opportunities for health care and the need for preventive services
  9. 9. • Ensure a competent public health and personal health care workforce. Communication Role: Inform public health practitioners and health care providers about training opportunities, such as satellite video-conferences.
  10. 10. • Evaluate effectiveness, accessibility and quality of personal and population-based health services. Communication Role: Inform policy makers about the efficacy of population-based health services.
  11. 11. • Research for new insights and innovative solutions to health problems. Communication Role: Publish results of applied research in peer-reviewed journals so that other agencies can translate findings into more effective public health practice.
  12. 12. Purpose Communication Channel Intenden Audience Disease Outbreak Announcement News media General Public Research Study results Scientific Journal Public health practitioners Policy recommendations Newspaper (co-ed piece) Policy makers Behavioral Change/Social Marketing Television spots/commercials General Public New program initiative Press Conference General Public Outreach Lay health workers Ethnic communities Strategic Planning Community meeting Community members General Health Information Health Fair Community members
  13. 13. • With advances in information technology, the influence of the media has broadened enormously. Today, many children spend more time with media (such as internet, mobile phones, television, and music) than they do at school.
  14. 14. • Newspapers, television and radio stations often are flooded with hundred of news releases each day. Only a few manage to get incorporated into the main news. In addition to the above tips on writing a press release, other strategies to improve having a press release noted by the media include the following. • Faxing or e-mailing the news release to the appropriate channes. A faxed or e-mailed news release stands a better chance of coverage than a mailed news release. These methods convey a greater sense of immediacy than mailing a release. • Avoiding firing off release too frequently because there will be a diminution of overall interest.
  15. 15. • Involve in-person interviews, usually with multiply reporters representing multiple media agencies.
  16. 16. • Accuracy • Preparation • Promptness • Completeness • Honesty • Clarity • Appearance • Admit a mistake • Never say “No Comment” • Avoid unforgivables