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The World of Words
Words in Organizations???
Effective communication skills can add $500,000
to your lifetime earnings and increase your
earning power by 50 %.
- Warren Buffet
Communication
Communication is the process of managing
messages for the purpose of creating meaning.
– Messages
– Managing
– Meaning
Process
Rhetorical tradition
• Language Expectancy Theory
– Effects Of Linguistic Variations On Persuasive Messages
• Network Theory And Analysis
– How Relationships Influence Behavior
Ground Realities
• Unavoidable
• Operates on two levels
• Irreversible
• Process
• Not a panacea
• Often presents ethical challenges
Ingredients of Communication
Verbal
• Written
• Oral
Nonverbal
• Kinesics
• Oculesics
• Haptics
• Proxemics
• Appearance and Artifact
• Paralinguistics
• Chronemics
Basics
• Clarity
• Completeness
• Conciseness
• Concreteness
• Consideration
• Courtesy
• Correctness
• Credible
Activity
Positivity
Emphasis in sentence design
• The company lost money last year. The loss
occurred in spite of record sales.
• Although the company enjoyed record sales
last year, it lost money.
• OR
• The company enjoyed record sales last year,
although it lost money.
“I / We” OR You approach
Voice
Words in Research

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