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1.measurement&scaling b.com
The document discusses measurement and scaling in business. It defines measurement as systematically assigning numbers or names to objects and their attributes according to rules. Scaling extends measurement by assigning numbers to properties to impart numerical characteristics. There are four levels of measurement scales from nominal to ratio, with ratio having the highest level of precision. Sources of error in measurement and developing reliable tools are also covered. Finally, various techniques for constructing scales like Likert, semantic differential, and ranking are described.
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