The document discusses how the media product created for an A2 Media Portfolio assignment uses and develops conventions of real movie trailers, posters, and magazine covers. It analyzes the elements included in the created trailer that conform to horror trailer conventions, such as using light and dark scenes to evoke horror, including beautiful female characters, employing suspenseful sounds and silence, and utilizing blank screens and text shots. The document also notes how the camera angles in the trailer challenge conventions by being self-filmed footage. It explains how the poster replicates real media through its text styles and colors. Finally, it states the magazine cover includes conventional features like prices and additional articles.