Foursquare launches two new advertising products: Check-In Retargeting and Post Check-In Units. Check-In Retargeting allows advertisers to target users outside the Foursquare app based on their check-in data. Post Check-In Units serves contextual ads within the Foursquare app immediately after users check in. Foursquare is seeking advertisers with $50,000-$75,000 budgets to test the new products and share campaign learnings. While Foursquare has significant user data, its lack of past financial success and potential user disinterest in ads could hamper these advertising efforts.
How to Recruit Nurses to your Hospital or Health Care FacilityPurplegator
Registered Nurses can be a very difficult position to fill with professional, qualified candidates. This is because most of these desired RNs already have a solid job and aren't actively looking or applying for a new one.
With mobile marketing, we are able to target nurses, put you message in front of them, and collect their important information so you can contact them. Your advertisement will show up in social media platforms, like Facebook and Instagram, in apps, like Pandora, and on mobile websites, like People Magazine and ESPN.
When any of your ads are clicked on, the candidate is sent to a landing page has a form, with whatever fields you would like. The leads are collected in a dashboard that you can access 24/7.
The best part of mobile marketing is the pinpoint targeting that it offers. Not only do we use the extensive data that Facebook collects, we also have access to a comprehensive list of third party data providers. This collection of data ensures that we are serving your ads to your target audience, and only your target audience. None of your ad budget is used on wasted impressions.
While mobile use is continuing to skyrocket,mobile advertising is comparatively falling behind. Enter location-based advertising, which has been recently utilized as a tool for mobile advertising. LBA uses geo-targeting and geo-fencing to serve ads to consumers based on their location.
An innovative way for Talent Acquisition Managers and Hiring Managers to connect with their best truck driver candidates on their mobile devices. Tools include: Geo Targeting, Geo Fencing, Geo Conquesting, Text Message Marketing, Ringless voicemail and more. For more information: Barb Breeser, Purplegator barb@purplegator.com 515-850-1162
How to Recruit Nurses to your Hospital or Health Care FacilityPurplegator
Registered Nurses can be a very difficult position to fill with professional, qualified candidates. This is because most of these desired RNs already have a solid job and aren't actively looking or applying for a new one.
With mobile marketing, we are able to target nurses, put you message in front of them, and collect their important information so you can contact them. Your advertisement will show up in social media platforms, like Facebook and Instagram, in apps, like Pandora, and on mobile websites, like People Magazine and ESPN.
When any of your ads are clicked on, the candidate is sent to a landing page has a form, with whatever fields you would like. The leads are collected in a dashboard that you can access 24/7.
The best part of mobile marketing is the pinpoint targeting that it offers. Not only do we use the extensive data that Facebook collects, we also have access to a comprehensive list of third party data providers. This collection of data ensures that we are serving your ads to your target audience, and only your target audience. None of your ad budget is used on wasted impressions.
While mobile use is continuing to skyrocket,mobile advertising is comparatively falling behind. Enter location-based advertising, which has been recently utilized as a tool for mobile advertising. LBA uses geo-targeting and geo-fencing to serve ads to consumers based on their location.
An innovative way for Talent Acquisition Managers and Hiring Managers to connect with their best truck driver candidates on their mobile devices. Tools include: Geo Targeting, Geo Fencing, Geo Conquesting, Text Message Marketing, Ringless voicemail and more. For more information: Barb Breeser, Purplegator barb@purplegator.com 515-850-1162
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Learn how experts from the eBay Enterprise affiliate network have embraced user behavior to crack the code to performance based social commerce marketing and build brand advocacy.
25 Examples of Native Analytics in Modern ProductsMichelle Wetzler
Data is so ubiquitous, we are sometimes oblivious to just how much of it we interact with—and how many companies are making it a core part of their product. Whether you’re aware of it or not, product leaders across industries are using data to drive engagement and prove value to their end-users. From Fitbit and Medium to Spotify and Slack, data is being leveraged not just for internal decision-making, but as an external product offering and differentiator.
These data-as-product features, often displayed as user-facing dashboards, are known as “native analytics” because they are offered natively within the context of the customer experience. We’ve gathered 25 examples of native analytics in modern software to highlight their power and hopefully inspire their further adoption.
Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0Warply
A presentation by Sotiris Alexopoulos, Head of Operations at Warply.
This presentation was part of the 5th Infocom Mobile World 2015,"Mobile Everywhere: The touch 'n Go era!", in Greece.
You can find more details about the event here:
http://www.infocomapps.gr/
Feel free to share your thoughts on facebook.com/Warply and twitter.com/Warply.
This ppt is on mobile apps that are created as a replacement for mobile adds by the company as their communication strategy to reach to consumers and engage with them for long time.
This ppt is on mobile apps which are created by company in place of adds as their communication strategy so as to reach to customers and engage with them for long term.
Jak wykorzystać potencjał DMP i wygrać wyścig o nowego, lojalnego klienta.
Artur Banach, prezes Netsprinta - prezentacja z konferencji
adUniverse 2015 w Warszawie
This presentation is from Affiliate Summit East 2015 (August 2-4, 2015 in New York, NY). Session description: Learn how experts from the eBay Enterprise affiliate network have embraced user behavior to crack the code to performance based social commerce marketing and build brand advocacy.
25 Examples of Native Analytics in Modern ProductsMichelle Wetzler
Data is so ubiquitous, we are sometimes oblivious to just how much of it we interact with—and how many companies are making it a core part of their product. Whether you’re aware of it or not, product leaders across industries are using data to drive engagement and prove value to their end-users. From Fitbit and Medium to Spotify and Slack, data is being leveraged not just for internal decision-making, but as an external product offering and differentiator.
These data-as-product features, often displayed as user-facing dashboards, are known as “native analytics” because they are offered natively within the context of the customer experience. We’ve gathered 25 examples of native analytics in modern software to highlight their power and hopefully inspire their further adoption.
Approaching Customers on Mobile. Bonus: sneak peek of Warply Engage Platform 2.0Warply
A presentation by Sotiris Alexopoulos, Head of Operations at Warply.
This presentation was part of the 5th Infocom Mobile World 2015,"Mobile Everywhere: The touch 'n Go era!", in Greece.
You can find more details about the event here:
http://www.infocomapps.gr/
Feel free to share your thoughts on facebook.com/Warply and twitter.com/Warply.
This ppt is on mobile apps that are created as a replacement for mobile adds by the company as their communication strategy to reach to consumers and engage with them for long time.
This ppt is on mobile apps which are created by company in place of adds as their communication strategy so as to reach to customers and engage with them for long term.
Jak wykorzystać potencjał DMP i wygrać wyścig o nowego, lojalnego klienta.
Artur Banach, prezes Netsprinta - prezentacja z konferencji
adUniverse 2015 w Warszawie
Forum IAB - audience targeting tips & tricksNetsprint
Forum IAB 2014 – największa konferencja o marketingu internetowym - odbyła się 4-5 czerwca w Warszawie.
Artur Banach, prezes Netsprint, wystąpił w bloku performance marketing z prezentacją "Audience targeting - tips & tricks".
How to Grow Customer Value by Creating Personalized AD Campaigns through Reta...Kevin Chavez
Do you want to attract new prospects, convert customers, & grow customer value? With AdRoll, you can reach customers wisely through multiple devices on various social media and millions of websites.
SEO to nie wszystko Jak promować content bez ryzyka? - Łukasz Ciechanek, dyrektor rozwoju sieci ContentStream. Prezentacja na Festiwalu SEO 2015 w Katowicach.
Jaqueline Pellegrini - Cadastra
Pós-graduada em Marketing Estratégico pela Unisinos, trabalha na Agência Cadastra há 6 anos, atualmente Media Manager. Atua com Links Patrocinados, Comparadores de Preço, Retargeting, Campanhas de display, Social Ads e Mídia Programática. Realiza treinamentos internos na parte de Mídia Digital da agência. Já trabalhou com clientes como Polishop, Samsung, Lojas Colombo, Paquetá, PDG, Livraria Cultura, Petrobrás, Volvo, entre outros.
E-Commerce Chap 7: soCiaL, MoBiLe, and LoCaL MaRKeTinG (D3 A 2018)Shandy Aditya
Berdasarkan buku Loudon, K. C., & Travel, C. G. (2014). E-Commerce: Business, Technology, Society. New Jersey: Pearson Education.
kali ini kita akan membahas chapter 7: soCiaL, MoBiLe, and LoCaL MaRKeTinG (D3 A 2018)
Video Presentation Link:
https://youtu.be/dCZf7XolhqA
With app store overpopulation becoming a real
problem for developers, we look at how app install
advertising on Facebook, Google, YouTube and Twitter
could make a significant difference.
Xploree wins 2015 Mobile Marketing New Product Innovation Award from Frost an...Kiran Karthikeyan
By adopting a new approach to mobile marketing that is focused on capturing user’s intent
at a particular moment in time, and by delivering highly relevant content and messages in
a non-interruptive, simple and pleasing manner, Xploree has the potential to be a game
changer for mobile marketers. Frost & Sullivan believes that Xploree will increase the
overall value of mobile marketing by consistently delivering solid results for mobile
marketers. As customers demand more from their marketing partners, solutions such as
Xploree will be in greater demand. Because of its strong overall performance, KeyPoint is
recognized with Frost & Sullivan’s 2015 New Product Innovation Award in Mobile
Marketing.
This article by Kaushal Sarda, Chief Evangelist, Kuliza, was published in issue 07 of Social Technology Quarterly.
Summary: Real-time allows better content curation and innovative marketing. A bunch of technology apps are enabling better ways of engaging with relevant audience.
Social Media is one of the most effective communication and advertising channels. But
cutting through the noise can be challenging, and often, marketers must use paid social
marketing strategies to amplify their message in social platforms.
Even though you might have created a really insightful piece of content, it can be hard to
reach the right audience, especially in the beginning, where no one knows you or your
brand. You can use social ads to boost your existing content, for example your Facebook
posts or your blog.
Highly targeted ads on social media can help you reach exactly the people who care
about your content. The ability to target potential readers and customers based on
demographic data, behaviors, and very specific interests is the biggest strength of social
media ads.
But social ads are not limited to promoting content; they are also a great way to advertise
products, drive traffic to your website or online shop, or collect contact information for
your email campaigns.
In this guide, you learn what is possible in several leading platforms and learn how to
evaluate which platform is right for your message and your audience. On the next pages
we cover six major social media platforms: Facebook, Instagram, Twitter, Pinterest,
Snapchat, and LinkedIn. Each of these sites has more than 100 million monthly active
users.
This guide is a short excerpt from the Udacity Digital Marketing Nanodegree program – a
comprehensive and highly interactive course that teaches you all you need to know to
become a Digital Marketer.
Will Click-Through Rates Be Affected by Google’s New SERP Design? Tier10
At any given time, Google is known to be testing dozens of features on randomly selected accounts. Currently, it seems they are testing a new format for displaying ads on search engine result pages. Have you noticed the change?
Exit Sandman: The Life and Career of Mariano Rivera [INFOGRAPHIC]Tier10
Tier10's Chief Creative Officer Scott Rodgers sat down with Tier10lab to discuss his latest project - an infographic on the life and legendary career of Mariano Rivera - and the process behind it.
Tier10 Selected for Google’s Summit of ‘All-Star’ AgenciesTier10
Tier10 recently had the honor of attending the exclusive Google Engage 2013 All-Stars Summit. Google extended the invitation to an elite group of agencies selected from over 14,000.
Is Your Facebook Brand Page Being Marked as Spam?Tier10
A recent survey conducted by Komfo studied Facebook brand pages and found that 7% of all posts published are considered spam by users. These posts - even those that are not spam - lead to a significant decrease in reach for brands.
From instant messaging to MySpace to Twitter, the Internet has always come equipped with it's own ever-evolving language. The following is a glossary of the latest lingo on Twitter.
The modern American economy is driven by data. It determines the places where we shop, the products that we buy, the manner in which we buy them, and the way in which we express our reactions to these purchases.
Car Mode: The Solution for Texting and Driving? Tier10
As texting and driving has become a serious safety hazard, auto manufacturers & smartphone companies alike have worked to combat this ever-prevalent danger.
15 Social Media Stats that Every Advertiser Should KnowTier10
We already know that social media is a vital tool for advertisers, but sometimes we need to see the numbers to truly understand the importance of social media marketing.
June Sales Report: Nissan, Honda Among Many Big Brands Posting Double-Digit I...Tier10
New vehicle sales among all brands in the U.S. increased by 10 percent in June compared to the previous year. Leading the charge was a multitude of brands posting double-digit growth...
Media Consumption’s New Path in the Digital Age Tier10
Since its genesis in the late 1950s, the Internet has developed into the single greatest influence on modern society. Nowhere is this more evident than in the way we consume and process media.
Throwback Thursday: Could "Sheet Metal" Have Saved Saturn?Tier10
If you look at the evolution of automotive advertisements over the past several decades, it will quickly become clear that they have drastically increased in size, scope and artistry since their earliest days.
Why Social Media Adds a Whole New Dimension to Live Sporting Events Tier10
Back in 2010, Game 7 of the NBA Finals between the Los Angeles Lakers and the Boston Celtics set a then-record number of 3,085 tweets per second, or over 185,000 tweets per minute.
It has not been the government’s week. After private contractor Edward Snowden leaked a series of highly classified documents to The Guardian newspaper, the federal government has been besieged on all sides by accusations of spying on its citizens...
Securing your Kubernetes cluster_ a step-by-step guide to success !KatiaHIMEUR1
Today, after several years of existence, an extremely active community and an ultra-dynamic ecosystem, Kubernetes has established itself as the de facto standard in container orchestration. Thanks to a wide range of managed services, it has never been so easy to set up a ready-to-use Kubernetes cluster.
However, this ease of use means that the subject of security in Kubernetes is often left for later, or even neglected. This exposes companies to significant risks.
In this talk, I'll show you step-by-step how to secure your Kubernetes cluster for greater peace of mind and reliability.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Builder.ai Founder Sachin Dev Duggal's Strategic Approach to Create an Innova...Ramesh Iyer
In today's fast-changing business world, Companies that adapt and embrace new ideas often need help to keep up with the competition. However, fostering a culture of innovation takes much work. It takes vision, leadership and willingness to take risks in the right proportion. Sachin Dev Duggal, co-founder of Builder.ai, has perfected the art of this balance, creating a company culture where creativity and growth are nurtured at each stage.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Encryption in Microsoft 365 - ExpertsLive Netherlands 2024Albert Hoitingh
In this session I delve into the encryption technology used in Microsoft 365 and Microsoft Purview. Including the concepts of Customer Key and Double Key Encryption.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
LF Energy Webinar: Electrical Grid Modelling and Simulation Through PowSyBl -...DanBrown980551
Do you want to learn how to model and simulate an electrical network from scratch in under an hour?
Then welcome to this PowSyBl workshop, hosted by Rte, the French Transmission System Operator (TSO)!
During the webinar, you will discover the PowSyBl ecosystem as well as handle and study an electrical network through an interactive Python notebook.
PowSyBl is an open source project hosted by LF Energy, which offers a comprehensive set of features for electrical grid modelling and simulation. Among other advanced features, PowSyBl provides:
- A fully editable and extendable library for grid component modelling;
- Visualization tools to display your network;
- Grid simulation tools, such as power flows, security analyses (with or without remedial actions) and sensitivity analyses;
The framework is mostly written in Java, with a Python binding so that Python developers can access PowSyBl functionalities as well.
What you will learn during the webinar:
- For beginners: discover PowSyBl's functionalities through a quick general presentation and the notebook, without needing any expert coding skills;
- For advanced developers: master the skills to efficiently apply PowSyBl functionalities to your real-world scenarios.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
FIDO Alliance Osaka Seminar: Passkeys at Amazon.pdf
Foursquare Initiates Ad-Retargeting and In-App Ads
1.
Foursquare Initiates Ad-Retargeting and In-
App Ads
http://tier10lab.com/2013/06/17/foursquare-ad-retargeting-in-app-ads/
June 17, 2013
By Ally Reis
After struggling with investments for some time, Foursquare is now looking to gain the support of
advertisers by launching two products that provide the ability to target ads based on where users check
in. The goal is to eventually serve interstitial ads through the Foursquare mobile app platforms.
The first of these products, Check-In Retargeting, will allow advertisers to target users outside of the
Foursquare app. Check-in data will be grouped together and sold to ad exchanges in order to serve ads
on external platforms. Such organization leads to the creation of specific demographic groups, which,
after being sold to advertisers, can be used for ads based on not only the age and gender of a group, but
on shopping habits, favorite foods and frequented locations as well.
The second product is Post Check-In Units, which serves ads contextually within only the Foursquare
app. These ads are served immediately after a user checks in and their subject material is based on the
location at which they just arrived. Users might later see that same ad, or potentially a different, related
ad, the next time they check-in at that location.
For example, if a user checks in at the mall, they might see one of a variety of different pop-up ads for
stores within the mall. The app would then serve the most interactive and enticing ads based on the
user’s demographic in order to gain the most click-throughs possible. This product is anticipated to launch
sometime in June or July and will be pricing ads on a CPC basis.
2.
Foursquare is ideally seeking clients with $50,000 and $75,000 budgets to come on board and to
“mutually share campaign learnings,” meaning that they’re in the market for advertisers with whom they
can share ad creative. With this in mind, the company is currently asking for $50,000 per ad expenditure.
Fifty million people use Foursquare and of those people 3.5 billion check-ins have been recorded so far.
Additionally, other apps such as Instagram and Evernote incorporate Foursquare’s location database.
While Foursquare has a plethora of data to be structured and utilized successfully by advertisers, their
historical lack of monetary success could be holding them back from finding the investors they’re looking
for. Potential user disinterest in pop-up ads could also be an issue because of the perceived invasiveness
that goes along with user targeting. Despite these possible setbacks, Foursquare remains optimistic
about its new products and the many uses for its consumer data.
[Source: MarketingLand]
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