Tier10's Chief Creative Officer Scott Rodgers sat down with Tier10lab to discuss his latest project - an infographic on the life and legendary career of Mariano Rivera - and the process behind it.
The document discusses how different magazines attract their target audiences through design elements like color schemes, photographs, and fonts. Scratch magazine uses masculine colors, bold text, and a photo of Lil Wayne to attract teenage boys. Blender magazine features Katy Perry on the cover in front of feminine pink text on a white background to target teenage girls. For their own magazine design, the author chooses a sophisticated color scheme of red, black, orange, and white along with stylish fonts to appeal to both male and female teenagers aged 13-18. Photos of an attractive female friend on the cover, contents page, and inside spreads are intended to attract the target female audience.
The document proposes a magazine about the gaming event Insomnia 57. The magazine will inform readers about the gaming community and how it has grown. It will use informal language and bright colors to appeal to a younger audience. The magazine will have a normal amount of information and a wide range of landscape and portrait pictures. Permission will be needed to use any logos or images. The primary target audience is 15-25 year olds, and the secondary audience is 25-35 year olds.
The student is creating a fanzine about 1930s bank robber John Dillinger. They plan to use dim colors like greys and blacks to represent the era when photography was black and white. Their fanzine will include a wanted poster on the cover, double page spreads on Dillinger's life and crimes, his gang, interactions with law enforcement, and death. They select handwritten fonts to match the 1930s theme and create a production schedule across 3 weeks to develop each element within their timeframe.
This document summarizes the filmmaker's approach to addressing their target audience of men and women aged 35+ for a 1960s-set film. They aimed to attract this audience through realistic casting of characters in their late 20s to early 30s, period-appropriate costumes, sets and music. Promotion efforts included ads on Spotify, Facebook, and Dave to reach the target demographic online and on TV. Pre-production audience interviews provided insights to help ensure the film appealed to what this age group likes and dislikes.
The document provides initial plans for a magazine covering video games, movies, and television news/channels. For the video games section, it outlines discussing popular and obscure titles, upcoming releases and predictions for their commercial success, comparisons of gaming companies and their highest rated games, recommendations for remastering older games, and ratings of new games. It also mentions comparing Xbox and PlayStation games/aspects. For movies, it discusses different genres, influential past films, upcoming releases and box office predictions, director/actor information, and rumors. The television news section covers visuals of networks/anchors, top stories and accuracy of reporting, differences between channels/programs, international news comparisons, and celebrity coverage. It also includes draft layouts and
This document contains proposals, layouts, photos, and drafts for two music magazines called Mixer and Xtra. It includes proposals for each magazine's format, a front cover and double page spread for each, photos from a photoshoot, color schemes, layout designs, draft interviews, and a step-by-step summary of creating one cover. The document concludes by comparing the two magazines and choosing Mixer as the one to be published first due to its bold colors and design elements that will attract buyers.
What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018Hannah Smith
For the past seven years Hannah’s been tasked with coming up with ideas which people will share and journalists will want to write about.
The question she’s asked most often is “where do you get your ideas?”
It's a question she dreads.
Nevertheless, in this deck, she attempts to answer it.
The document summarizes the key design elements and conventions used in the student's music magazine project that aim to mimic a real music magazine. Some of the main conventions included are using the largest font for the title on the cover, including a main image on the cover and contents page that relates to the double page spread feature, and blending images and text on the double page spread. The student also challenges some conventions by only including one image on the cover, adding an additional section to the contents page, and using multiple images on the double page spread. The magazine is aimed at those who enjoy rap and drum and bass music between ages 16-25.
The document discusses how different magazines attract their target audiences through design elements like color schemes, photographs, and fonts. Scratch magazine uses masculine colors, bold text, and a photo of Lil Wayne to attract teenage boys. Blender magazine features Katy Perry on the cover in front of feminine pink text on a white background to target teenage girls. For their own magazine design, the author chooses a sophisticated color scheme of red, black, orange, and white along with stylish fonts to appeal to both male and female teenagers aged 13-18. Photos of an attractive female friend on the cover, contents page, and inside spreads are intended to attract the target female audience.
The document proposes a magazine about the gaming event Insomnia 57. The magazine will inform readers about the gaming community and how it has grown. It will use informal language and bright colors to appeal to a younger audience. The magazine will have a normal amount of information and a wide range of landscape and portrait pictures. Permission will be needed to use any logos or images. The primary target audience is 15-25 year olds, and the secondary audience is 25-35 year olds.
The student is creating a fanzine about 1930s bank robber John Dillinger. They plan to use dim colors like greys and blacks to represent the era when photography was black and white. Their fanzine will include a wanted poster on the cover, double page spreads on Dillinger's life and crimes, his gang, interactions with law enforcement, and death. They select handwritten fonts to match the 1930s theme and create a production schedule across 3 weeks to develop each element within their timeframe.
This document summarizes the filmmaker's approach to addressing their target audience of men and women aged 35+ for a 1960s-set film. They aimed to attract this audience through realistic casting of characters in their late 20s to early 30s, period-appropriate costumes, sets and music. Promotion efforts included ads on Spotify, Facebook, and Dave to reach the target demographic online and on TV. Pre-production audience interviews provided insights to help ensure the film appealed to what this age group likes and dislikes.
The document provides initial plans for a magazine covering video games, movies, and television news/channels. For the video games section, it outlines discussing popular and obscure titles, upcoming releases and predictions for their commercial success, comparisons of gaming companies and their highest rated games, recommendations for remastering older games, and ratings of new games. It also mentions comparing Xbox and PlayStation games/aspects. For movies, it discusses different genres, influential past films, upcoming releases and box office predictions, director/actor information, and rumors. The television news section covers visuals of networks/anchors, top stories and accuracy of reporting, differences between channels/programs, international news comparisons, and celebrity coverage. It also includes draft layouts and
This document contains proposals, layouts, photos, and drafts for two music magazines called Mixer and Xtra. It includes proposals for each magazine's format, a front cover and double page spread for each, photos from a photoshoot, color schemes, layout designs, draft interviews, and a step-by-step summary of creating one cover. The document concludes by comparing the two magazines and choosing Mixer as the one to be published first due to its bold colors and design elements that will attract buyers.
What Happens when a Werewolf Bites a Goldfish - SearchLeeds - April 2018Hannah Smith
For the past seven years Hannah’s been tasked with coming up with ideas which people will share and journalists will want to write about.
The question she’s asked most often is “where do you get your ideas?”
It's a question she dreads.
Nevertheless, in this deck, she attempts to answer it.
The document summarizes the key design elements and conventions used in the student's music magazine project that aim to mimic a real music magazine. Some of the main conventions included are using the largest font for the title on the cover, including a main image on the cover and contents page that relates to the double page spread feature, and blending images and text on the double page spread. The student also challenges some conventions by only including one image on the cover, adding an additional section to the contents page, and using multiple images on the double page spread. The magazine is aimed at those who enjoy rap and drum and bass music between ages 16-25.
1) The document discusses different advertisements and articles featured in a magazine spread, providing analysis of how they promote various artists and brands.
2) Key advertisements and articles promote the Duffer brand through an artist endorsement, and promote an artist's new album through cooperation between different promoters.
3) The spread layouts, color schemes, images and article content are all carefully designed to represent the magazine and portrayed topics in a strategic manner to engage the target ABC1, female audience.
The document discusses creating a rock music magazine targeted at readers aged 27-37. The creator wants to design a magazine with clear layouts using a variety of images, fonts, and colors like those in Q Magazine. They plan to include both male and female models in a range of shots to make the pages visually interesting. Key details like page numbers and social media links will help readers engage more. Pull quotes and highlighting protagonist names are intended to draw readers in. The overall goal is to produce an entertaining magazine that readers will enjoy during travels.
This document provides inspiration for positioning artists on the front cover and double page spreads of a magazine. For the front cover, poses by Beyonce, Rihanna, Lea Michele blowing a kiss, and One Direction being positioned as a group are noted as possible inspirations. For double page spreads, poses by Cher Lloyd, Nicki Minaj, and Justin Bieber are suggested as they could be appealing to teenage readers. Creative layout ideas like using columns, highlighting questions, and enlarging the first letter are also noted for potential use in double page spreads.
The document discusses marketing challenges for underground music genres with small audiences. It notes that word of mouth and social media sites like MySpace are commonly used to promote artists. The artist interviewed uses simple posters around the local area and a small newspaper ad to advertise upcoming shows. For the project, the student will design a 5x5 cm newspaper ad and neon poster fitting the genre's style to promote the artist, addressing limitations of advertising in magazines.
This document outlines the author's initial ideas for an indie music magazine. Some key points include:
- The magazine will have a monthly publication schedule and target an audience aged 15-35 who enjoy indie music.
- Content will include interviews, articles, and photos from a recent photoshoot featuring up-and-coming indie artists.
- Influenced by similar magazines like Q and NME, the author aims to stand out by offering exclusive early access to concert tickets for subscribers.
The document discusses using new media to engage an audience for an indie music magazine. It proposes creating social media accounts on Snapchat and Twitter to provide behind-the-scenes content, advertise discounts and new issues, and get feedback from viewers. A website would allow people to subscribe, view past issues, and see exclusive interviews. The goal is to use these platforms to promote the magazine and increase the number of readers.
The document contains reviews of a magazine article layout from multiple readers. The reviews praise aspects like the large central image that draws the eye in; contrast between text and background that makes the text stand out; a model looking directly at the reader; highlighting the artist's name; incorporating pictures; using bold for questions; clarity of it being a Q&A format; contrast between the artist and grand setting; including the issue date in the footer; a watermark background; pops of color; different fonts for the header and body; a question to open the article; inclusion of the American flag; dark color scheme suited to an indie magazine; props indicating the artist's age and band; use of a pull quote; and credits and clothing
The document discusses how the creator of a magazine product developed and challenged conventions of real media products in developing their own magazine. Some of the key conventions discussed and used in the magazine include:
- Maintaining a consistent color scheme, font styles, and overall house style to brand the magazine.
- Including mastheads, issue numbers, dates, and page numbers to navigate the magazine.
- Using large prominent images and text on the cover to attract readers.
- Including interviews, questions, and articles in a clear formatted layout with columns and fonts sized for readability.
- Representing artists and celebrities featured in the magazine consistently throughout in terms of style and image.
The creator
The document profiles the intended audience for a gaming magazine, identifying them as primarily male ages 3+ who have an interest in games and staying informed about new releases. It aims to appeal to this psychographic by providing accessible information on a variety of games rated 3+ without graphic or inappropriate content. The content will also try to appeal across social classes by focusing on interesting details about upcoming games.
This document provides an evaluation of Luke Ross's work on a magazine production project. It summarizes the key stages of his research, planning, and production process. For research, Luke annotated existing magazine covers to understand conventions and inspiration. He also analyzed demographics and content to appeal to audiences. For planning, Luke created mind maps of potential topics and decided to focus on Star Wars. He created a mood board and chose images for the magazine cover and interior. Luke believes he managed his time well, meeting deadlines while allowing for improvements with more time. He provided technical details on similarities and differences between his magazine cover and an existing product.
The document discusses plans for creating a magazine cover design project. It covers choosing image and font styles, developing a color scheme, and outlining two potential layout designs. Contingency planning and health and safety considerations for working on the project are also discussed. Resources needed include PowerPoint, Word, Photoshop, computers, a USB drive, student email, and locations for working include the college learning center and home.
Episode 76 of the DSMSports Podcast w/ Ben Smith of Virtual Reality Company L...Neil Horowitz
Episode 76 of the DSMSports Podcast featured CEO of Laduma, Ben Smith.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
On episode 191 of the Digital and Social Media Sports Podcast, Neil chatted with Margaux Gill, Athlete Marketer.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 263 Snippets: Aaron Eisman of Eisman Digital ConsultingNeil Horowitz
On episode 263 of the Digital and Social Media Sports Podcast, Neil chatted Aaron Eisman, Founder and CEO of Eisman Digital Consulting.
In this episode, Aaron offers a plethora of insights and lessons from his years in sports social media, including learnings from his time with Bleacher Report, Turner Sports, and the NFL Network, and from the past four-plus years running his agency. Eisman also authored the book The Evolution of Sports Social Media.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The document describes a newsletter that will be created for teenagers aged 14-16. It discusses the results of a vote on the newsletter title, with "The Note" receiving the most votes. It then outlines the content that will be included in sections on music, fashion, and sports. Interactive features like links and navigation will also be incorporated. The document ends by reflecting on feedback received, noting both positive comments on pictures and details, as well as areas for improvement in fully explaining ideas and having proper grammar/spelling. An action plan is provided to address the weaknesses.
Episode 257 Snippets: Corey Leff of JohnWallStreetNeil Horowitz
On episode 257 of the Digital and Social Media Sports Podcast, Neil chatted with Corey Leff, Founder and Editor of JohnWallStreet
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 205 Snippets: Wayne Partello of CUENTO Marketing and former MLB/NFL m...Neil Horowitz
On episode 205 of the Digital and Social Media Sports Podcast, Neil chatted with Wayne Partello, Cofounder and CEO of CUENTO Marketing, and former CMO with the San Diego Padres and Miami Dolphins.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Interview with Delaware North CMO Todd MerryJared Frank
1) Delaware North undertook the research exercise to look specifically at how emerging technologies might affect their sports industry and share the findings with clients to help inform decision making.
2) The 2016 version of the research was similar to 2015 in examining fast-changing technology trends, but updated areas like esports that had evolved significantly in just one year.
3) Todd Merry expects they will produce a third version to continue providing regular updates, as the world is moving quickly and technology is changing rapidly.
Episode 196 Snippets: Olivia Witherite of The AthleticNeil Horowitz
On episode 196 of the Digital and Social Media Sports Podcast, Neil chatted with Olivia Witherite, Manager,, Social Engagement at The Athletic.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The pitch document proposes a webisode idea about football hooliganism called "The North Stand" set in Cambridge. The main character Danny, an 18-year-old college student, gets beaten up by a rival gang called the "City Psychos" on his way to a match. He is saved by another gang called the "UC" and begins to spend more time with them, neglecting his education and friends. Over time he fully immerses himself in the hooligan culture, stealing things and cutting ties. The final episodes would show his friends trying to save him from this lifestyle before it's too late. Potential issues include finding suitable filming locations and recruiting enough extras to depict gang battles.
Here are some key points of repetition I see in the images collected for the mood board:
- Color schemes: Many images feature darker, muted tones like greys and blacks (Call of Duty, Assassin's Creed). Others use brighter, bolder colors like blues, yellows and reds (magazine covers, FIFA 17).
- Font styles: Bold, large fonts are featured prominently on magazine covers and game titles to stand out and catch the eye.
- Imagery: Many images depict characters or scenes from within video games to set the tone. Others show game covers/packaging.
- Moods: The tones generally alternate between darker, serious moods for games like CoD
Who Can Write Research Paper Write My ResearRuth Uithoven
The document discusses and compares Colorado's legalization of marijuana and the Netherlands' drug policy. It notes that while Colorado has legalized marijuana, there are still provisions that must be followed. Meanwhile, the Netherlands has not legalized marijuana but tolerates possession as it is not considered a crime. The paper examines perspectives on these approaches and their impacts on society.
1) The document discusses different advertisements and articles featured in a magazine spread, providing analysis of how they promote various artists and brands.
2) Key advertisements and articles promote the Duffer brand through an artist endorsement, and promote an artist's new album through cooperation between different promoters.
3) The spread layouts, color schemes, images and article content are all carefully designed to represent the magazine and portrayed topics in a strategic manner to engage the target ABC1, female audience.
The document discusses creating a rock music magazine targeted at readers aged 27-37. The creator wants to design a magazine with clear layouts using a variety of images, fonts, and colors like those in Q Magazine. They plan to include both male and female models in a range of shots to make the pages visually interesting. Key details like page numbers and social media links will help readers engage more. Pull quotes and highlighting protagonist names are intended to draw readers in. The overall goal is to produce an entertaining magazine that readers will enjoy during travels.
This document provides inspiration for positioning artists on the front cover and double page spreads of a magazine. For the front cover, poses by Beyonce, Rihanna, Lea Michele blowing a kiss, and One Direction being positioned as a group are noted as possible inspirations. For double page spreads, poses by Cher Lloyd, Nicki Minaj, and Justin Bieber are suggested as they could be appealing to teenage readers. Creative layout ideas like using columns, highlighting questions, and enlarging the first letter are also noted for potential use in double page spreads.
The document discusses marketing challenges for underground music genres with small audiences. It notes that word of mouth and social media sites like MySpace are commonly used to promote artists. The artist interviewed uses simple posters around the local area and a small newspaper ad to advertise upcoming shows. For the project, the student will design a 5x5 cm newspaper ad and neon poster fitting the genre's style to promote the artist, addressing limitations of advertising in magazines.
This document outlines the author's initial ideas for an indie music magazine. Some key points include:
- The magazine will have a monthly publication schedule and target an audience aged 15-35 who enjoy indie music.
- Content will include interviews, articles, and photos from a recent photoshoot featuring up-and-coming indie artists.
- Influenced by similar magazines like Q and NME, the author aims to stand out by offering exclusive early access to concert tickets for subscribers.
The document discusses using new media to engage an audience for an indie music magazine. It proposes creating social media accounts on Snapchat and Twitter to provide behind-the-scenes content, advertise discounts and new issues, and get feedback from viewers. A website would allow people to subscribe, view past issues, and see exclusive interviews. The goal is to use these platforms to promote the magazine and increase the number of readers.
The document contains reviews of a magazine article layout from multiple readers. The reviews praise aspects like the large central image that draws the eye in; contrast between text and background that makes the text stand out; a model looking directly at the reader; highlighting the artist's name; incorporating pictures; using bold for questions; clarity of it being a Q&A format; contrast between the artist and grand setting; including the issue date in the footer; a watermark background; pops of color; different fonts for the header and body; a question to open the article; inclusion of the American flag; dark color scheme suited to an indie magazine; props indicating the artist's age and band; use of a pull quote; and credits and clothing
The document discusses how the creator of a magazine product developed and challenged conventions of real media products in developing their own magazine. Some of the key conventions discussed and used in the magazine include:
- Maintaining a consistent color scheme, font styles, and overall house style to brand the magazine.
- Including mastheads, issue numbers, dates, and page numbers to navigate the magazine.
- Using large prominent images and text on the cover to attract readers.
- Including interviews, questions, and articles in a clear formatted layout with columns and fonts sized for readability.
- Representing artists and celebrities featured in the magazine consistently throughout in terms of style and image.
The creator
The document profiles the intended audience for a gaming magazine, identifying them as primarily male ages 3+ who have an interest in games and staying informed about new releases. It aims to appeal to this psychographic by providing accessible information on a variety of games rated 3+ without graphic or inappropriate content. The content will also try to appeal across social classes by focusing on interesting details about upcoming games.
This document provides an evaluation of Luke Ross's work on a magazine production project. It summarizes the key stages of his research, planning, and production process. For research, Luke annotated existing magazine covers to understand conventions and inspiration. He also analyzed demographics and content to appeal to audiences. For planning, Luke created mind maps of potential topics and decided to focus on Star Wars. He created a mood board and chose images for the magazine cover and interior. Luke believes he managed his time well, meeting deadlines while allowing for improvements with more time. He provided technical details on similarities and differences between his magazine cover and an existing product.
The document discusses plans for creating a magazine cover design project. It covers choosing image and font styles, developing a color scheme, and outlining two potential layout designs. Contingency planning and health and safety considerations for working on the project are also discussed. Resources needed include PowerPoint, Word, Photoshop, computers, a USB drive, student email, and locations for working include the college learning center and home.
Episode 76 of the DSMSports Podcast w/ Ben Smith of Virtual Reality Company L...Neil Horowitz
Episode 76 of the DSMSports Podcast featured CEO of Laduma, Ben Smith.
What follows are some snippets from the episode. Listen to the full podcast on iTunes and Stitcher, or at www,DSMSports.net.
On episode 191 of the Digital and Social Media Sports Podcast, Neil chatted with Margaux Gill, Athlete Marketer.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 263 Snippets: Aaron Eisman of Eisman Digital ConsultingNeil Horowitz
On episode 263 of the Digital and Social Media Sports Podcast, Neil chatted Aaron Eisman, Founder and CEO of Eisman Digital Consulting.
In this episode, Aaron offers a plethora of insights and lessons from his years in sports social media, including learnings from his time with Bleacher Report, Turner Sports, and the NFL Network, and from the past four-plus years running his agency. Eisman also authored the book The Evolution of Sports Social Media.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The document describes a newsletter that will be created for teenagers aged 14-16. It discusses the results of a vote on the newsletter title, with "The Note" receiving the most votes. It then outlines the content that will be included in sections on music, fashion, and sports. Interactive features like links and navigation will also be incorporated. The document ends by reflecting on feedback received, noting both positive comments on pictures and details, as well as areas for improvement in fully explaining ideas and having proper grammar/spelling. An action plan is provided to address the weaknesses.
Episode 257 Snippets: Corey Leff of JohnWallStreetNeil Horowitz
On episode 257 of the Digital and Social Media Sports Podcast, Neil chatted with Corey Leff, Founder and Editor of JohnWallStreet
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 205 Snippets: Wayne Partello of CUENTO Marketing and former MLB/NFL m...Neil Horowitz
On episode 205 of the Digital and Social Media Sports Podcast, Neil chatted with Wayne Partello, Cofounder and CEO of CUENTO Marketing, and former CMO with the San Diego Padres and Miami Dolphins.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Interview with Delaware North CMO Todd MerryJared Frank
1) Delaware North undertook the research exercise to look specifically at how emerging technologies might affect their sports industry and share the findings with clients to help inform decision making.
2) The 2016 version of the research was similar to 2015 in examining fast-changing technology trends, but updated areas like esports that had evolved significantly in just one year.
3) Todd Merry expects they will produce a third version to continue providing regular updates, as the world is moving quickly and technology is changing rapidly.
Episode 196 Snippets: Olivia Witherite of The AthleticNeil Horowitz
On episode 196 of the Digital and Social Media Sports Podcast, Neil chatted with Olivia Witherite, Manager,, Social Engagement at The Athletic.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
The pitch document proposes a webisode idea about football hooliganism called "The North Stand" set in Cambridge. The main character Danny, an 18-year-old college student, gets beaten up by a rival gang called the "City Psychos" on his way to a match. He is saved by another gang called the "UC" and begins to spend more time with them, neglecting his education and friends. Over time he fully immerses himself in the hooligan culture, stealing things and cutting ties. The final episodes would show his friends trying to save him from this lifestyle before it's too late. Potential issues include finding suitable filming locations and recruiting enough extras to depict gang battles.
Here are some key points of repetition I see in the images collected for the mood board:
- Color schemes: Many images feature darker, muted tones like greys and blacks (Call of Duty, Assassin's Creed). Others use brighter, bolder colors like blues, yellows and reds (magazine covers, FIFA 17).
- Font styles: Bold, large fonts are featured prominently on magazine covers and game titles to stand out and catch the eye.
- Imagery: Many images depict characters or scenes from within video games to set the tone. Others show game covers/packaging.
- Moods: The tones generally alternate between darker, serious moods for games like CoD
Who Can Write Research Paper Write My ResearRuth Uithoven
The document discusses and compares Colorado's legalization of marijuana and the Netherlands' drug policy. It notes that while Colorado has legalized marijuana, there are still provisions that must be followed. Meanwhile, the Netherlands has not legalized marijuana but tolerates possession as it is not considered a crime. The paper examines perspectives on these approaches and their impacts on society.
Episode 199 Snippets: Jeramie McPeek, Social Media Consultant and NBA digital...Neil Horowitz
On episode 199 of the Digital and Social Media Sports Podcast, Neil chatted with Jeramie McPeek, Founder and Principal – Jeramie McPeek Communications, 24years with the Phoenix Suns NBA team.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Nirupam Singh on Fan Development, Growth, and the Future of Formula 1Neil Horowitz
On episode 270 of the Digital and Social Media Sports Podcast, Neil chatted with Nirupam Singh, Creative Director, Ghostwriter, Strategic Consultant — motorsports and sports tech businesses..
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 233 Snippets: Cody Sharrett of US SoccerNeil Horowitz
On episode 233 of the Digital and Social Media Sports Podcast, Neil chatted with Cody Sharrett, of US Soccer, including the US Men's National Team, and the US Women's National Team.
What follows is a collection of snippets from the podcast. To hear the full interview and more, check out the podcast on all podcast platforms and at www.dsmsports.net
Episode 213 Snippets: Ryan Ellul of LADbible Australia Sport ...Neil Horowitz
Ryan Ellul discusses his career path in sports marketing and digital media. He studied business in university with a goal of working for the NRL before age 30. After struggling to find work initially, he landed a role at ADMA focusing on data-driven marketing. This experience helped him get a job at the NRL, where he spent six years leading their digital marketing efforts. He then transitioned to LADbible as their Sports Lead. Ellul emphasizes the importance of saying yes to opportunities, surrounding yourself with great people, and getting comfortable with discomfort.
The document provides an action plan for improving a newsletter. It will add more interactive features, drawings, and information on specific topics like sports and music. The plan is to listen to feedback and show where interactive elements will be on drawings. It will also add more sports information like biographies and interviews, and for music will include album reviews and interviews. The document discusses choosing a title and color scheme for the newsletter, as well as the layout and content for different pages on music, fashion, and sports. It emphasizes making the newsletter easy to use and engaging for the target audience.
Manchester United is an English football club founded in 1878. They have won numerous trophies including 20 Premier League titles. The document discusses ideas for creating a Manchester United fanzine magazine or video content focusing on the club. It considers doing interviews, including facts about the team's history and players. Experiments are described testing different designs for the fanzine cover, including cartooned images and mastheads relating to Manchester United. The main idea is to produce a fanzine targeted towards male Manchester United fans aged 16-40 to provide additional insights into the club.
Presented at WOMMA 2014 Summit in Los Angeles on Nov. 18th.
Session Title: Yeah, THAT Hashtag (Beyond Social Media (WOM) Track)
Presenter: Geno Church
When the former Greenville Convention & Visitors Bureau approached Brains on Fire about creating a new identity for our hometown, they didn’t have to ask twice. This was far more than an identity project; it was an opportunity to foster a greater sense of community within our community. With 36 Greenvilles in the United States, we would need to identify that “something special” that really sets us apart.
1. The document discusses ideas for a newsletter, including potential titles, color schemes, and content sections. It describes choosing "Public Voice" as the title and a light color scheme based on votes.
2. Content sections proposed include music, fashion, and sports. For each section, the document provides examples of what would be covered and potential related advertisements.
3. Interactive features suggested for the newsletter include navigation tools, social media links, and a website link to make it easier for the target audience to engage with.
4. Feedback notes the good use of images, colors, layout, and explanations, while recommending adding more interactive features, images, and details.
Similar to Exit Sandman: The Life and Career of Mariano Rivera [INFOGRAPHIC] (20)
Will Click-Through Rates Be Affected by Google’s New SERP Design? Tier10
At any given time, Google is known to be testing dozens of features on randomly selected accounts. Currently, it seems they are testing a new format for displaying ads on search engine result pages. Have you noticed the change?
Tier10 Selected for Google’s Summit of ‘All-Star’ AgenciesTier10
Tier10 recently had the honor of attending the exclusive Google Engage 2013 All-Stars Summit. Google extended the invitation to an elite group of agencies selected from over 14,000.
Is Your Facebook Brand Page Being Marked as Spam?Tier10
A recent survey conducted by Komfo studied Facebook brand pages and found that 7% of all posts published are considered spam by users. These posts - even those that are not spam - lead to a significant decrease in reach for brands.
From instant messaging to MySpace to Twitter, the Internet has always come equipped with it's own ever-evolving language. The following is a glossary of the latest lingo on Twitter.
The modern American economy is driven by data. It determines the places where we shop, the products that we buy, the manner in which we buy them, and the way in which we express our reactions to these purchases.
Car Mode: The Solution for Texting and Driving? Tier10
As texting and driving has become a serious safety hazard, auto manufacturers & smartphone companies alike have worked to combat this ever-prevalent danger.
Foursquare Initiates Ad-Retargeting and In-App Ads Tier10
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"Of course, you prefer to take players who are fully fit, but that's okay. We want to wait and be patient for some players even if they cannot play in those first matches," he told a press conference. The 37-year-old Vertonghen, Belgium’s Euro Cup 2024 most-capped international with 154 appearances, is struggling to shake off a groin injury.
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Exit Sandman: The Life and Career of Mariano Rivera [INFOGRAPHIC]
1. Exit Sandman: The Life and Career of Mariano
Rivera [INFOGRAPHIC]
http://tier10lab.com/2013/10/14/exit-sandman-mariano-rivera-life-career-infographic/
By Xavier Villarmarzo
October 14, 2013
Tier10’s Chief Creative Officer Scott Rodgers sat down with Tier10lab to discuss his latest project — an
infographic on the life and legendary career of Mariano Rivera — and the process behind it.
What inspired you to create this infographic on the career of Mariano Rivera?
His career started to wind down, especially in late August after shooting the “Legends” spots, and I
started to watch more. Then he had his emotional final day on the mound at Yankee Stadium. On top of
that, you had the social media side — over 130,000 tweets with his name during that last game. After
seeing the viral video of Derek Jeter and Andy Pettitte walking out to the mound, the emotion started to
get to me and everybody else that I watched it with.
I started to notice infographics pop up that, in my mind, didn’t tell the whole story of his life and career.
That’s when — as a designer and knowing him personally — I wanted to use what I know how to do to
build something that explained his career and his life better than what anybody else could do.
What was your goal in trying to differentiate this infographic from the others?
The easiest part was his stats. Everyone has his stats — you can Google them and look on Wikipedia.
You can find his 652 saves. It was tough to find some of the stats we used in this infographic, but the
majority of his stats are readily available. Anybody can take his stats and put them in a graph, and they
have an infographic.
2. The story I wanted to tell was from the day he was born, to his family, to illustrating the cardboard glove
he used to make as a kid playing on the beach in Panama, to his first to game, to his final. I think it’s neat
to show those things side-by-side. His first and last game had a lot of comparisons — the Yankees lost
both games, his first game had 15,000 fans, his final game had 50,000. We also went into detail about his
famous pitch — the cutter. Yes, we touched on the numbers, but we also included a lot of quotes and
things that — in my mind — painted a better picture of him as a human being than just “Mariano Rivera:
The Pitcher.”
What do you think Mariano’s thought would be if he saw this infographic?
I don’t know. He’s such a humble guy, and he doesn’t really like calling attention to himself. He’s more
about helping others than he is about himself. However, I want him to see it. I think he would notice small
things that I’ve done about certain parts of his life. I think he’d pick up on that. But I think he’d like it. This
is a guy’s life in one big graphic format.
The only thing I didn’t add was his Hall of Fame induction, which we all know is guaranteed, but I can’t put
that up until he’s inducted. So, I’ll do a new one in five years.
This project allowed you to see the full scope of Mariano’s career statistics and record. What do
you think was the most interesting aspect of the numbers?
It’s all kind of cool. When you build infographics like this, you try to think of all the odd, weird correlations
with numbers. With baseball, I put in there how many pitches he threw and if you were to stack up every
single baseball of all those pitches, it would be three times the size of One World Trade Center. I thought
that was kind of cool. You average three inches per ball times 21,000. You start to look at numbers
differently. I even thought about going through and highlighting every instance of the numbers 4 and 2
being next to each other, so if you’re into conspiracies or coincidences, you could have fun with this.
There’s also the human part of this, like where he says that he got his pitch “from God.” There’s also a
quote from him that says, “If I was perfect, I wouldn’t be a pitcher.” But if you look at his numbers, they are
unbelievable. I mean, there have been more people to walk on the moon than to have scored an earned
run off Mariano Rivera. That’s just crazy when you think about it. There are just so many things.
Are there things that you learned from Mariano that helped you with this project?
Yes. The interesting part was that with all the commercials we’ve shot with him and the time I’ve spent
with him and talked to him — hours and even days — he always told me stories about when he was a kid
in Panama. At that point, when I first met him, I wasn’t a huge baseball fan, but he never went in to
anything else about his career. He was very proud to talk about his days growing up. He also talked about
his dad, who was a fishing boat captain.
We really never got into anything else. So, to sit down and go through these numbers — one great stat
after another — it was unbelievable.
In essence, what you’re saying is that you got to know Mariano more as a person before knowing
how great his stats were.
Pretty much. I mean, everybody knows he’s great, but I don’t think a lot of people actually — until you sit
down and go through every single stat — realize what he’s done. It’s amazing. So this was about trying to
bring a little bit of a human element into the stats. His stats aren’t even the biggest thing on this. They
take up a lot of room, but we talk about his foundation, every award he’s gotten, having the best-selling
jersey in 2013. Just, everything. Again, I think it reflects him as a person and a professional baseball
player very well.
What would you like to see come of this infographic?
I want people to take this and learn from it. The exercise of doing it opened my eyes and made me realize
more about him. Again, I knew him already as a great person, but he’s an unbelievable athlete. And to do
what he’s done, and be able to touch so many people in a positive way — through his foundation or the
people that watch him on TV or in the stadium. I want people to use this a tool to learn about him.
3. Would you say that his emotional final appearance at Yankee stadium increased your desire to do
this or did you already know before then?
You know, it’s funny. This took days to do — just solid, straight days. I would say yeah. I would say that
the drive and want to put something out that was just very representative of him as a person added to the
drive of doing it.
See the full infographic by visiting: http://tier10lab.com/2013/10/14/exit-sandman-mariano-rivera-lifecareer-infographic/
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