1. Pakistan has many medicinal plants that are harvested from the wild and used by local pharmaceutical companies, but the industry could be better organized to produce medicines affordably.
2. Many medicinal plant species grow wild or are cultivated in Pakistan and have potential for isolation of active compounds, but the industry faces issues around sustainable harvesting, cultivation, processing and marketing.
3. Recommendations include developing sustainable cultivation and harvesting practices, providing training and market access for collectors, establishing quality standards, and investing in research and development of the industry.
This document provides information on canopy management techniques for guava trees. It discusses:
1. Guava is an important tropical fruit crop native to tropical America that is now widely grown in India.
2. Canopy management techniques include using dwarfing rootstocks, training trees using open center or modified leader systems, and annual pruning to develop a strong framework and maximize fruit production.
3. The use of growth retardants and pruning can help regulate flowering and fruiting seasons to produce higher quality winter crops with better prices.
Marker-assisted Selection (MAS) in fruit cropsMANDEEP KAUR
This document discusses the use of molecular markers in fruit crop breeding. It begins by explaining how molecular markers like RFLPs, AFLPs, RAPDs, ISSRs, SSRs, and SNPs can be used in marker-assisted selection to improve the efficiency of breeding programs through early trait assessment, selection of complex traits, and distinguishing hybrids from parental lines. It then provides examples of studies using ISSR and SSR markers in citrus and peach breeding. The document concludes by summarizing achievements in various fruit crops using different molecular marker techniques and outlining ongoing research projects at PAU utilizing biotechnology approaches like marker-assisted breeding.
1. The document discusses biotechnological interventions for crop improvement in fruit crops. It describes various conventional and biotechnological methods for fruit crop breeding including molecular markers, genetic engineering, and marker-assisted selection.
2. Molecular markers like SSRs, SNPs, and RAPDs can be used for genetic mapping, marker-assisted selection, and gene cloning in fruit crops. The document provides examples of using SSR markers for mapping genes controlling fruit traits in papaya and strawberry.
3. Marker-assisted selection allows shortening the breeding cycle by selecting genotypes with desired traits based on their marker profile, without needing to wait for phenotypic evaluation.
Underutilized Legumes: Global Status, Challenges and Opportunities for Harnes...apaari
Underutilized Legumes: Global Status, Challenges and Opportunities for Harnessing Potential Benefits by JC Rana, Bioversity International, Central and South Asia Office - Regional Expert Consultation on Underutilized Crops for Food and Nutritional Security in Asia and the Pacific November 13-15, 2017, Bangkok
Scope for production of Finger millet (Eleusine coracana L. Gaertn.)BHU
Millets are one of the oldest foods known to humans but they were discarded in approbation of wheat and rice with urbanization and industrialization. Millets are low water consuming crops. The rainfall requirement for sorghum, pearl millet and finger millet is less than 25% of sugarcane and banana and 30% that of rice. Finger millet is called as the powerhouse of health benefiting nutrients as it has highest amount of calcium (344 mg/100 g of finger millet), iron (3.9 g/100 g of finger millet) and minerals (2.7 g/100 g of finger millet).
Underutilized Crops for Food and Nutritional Security: Global Scenario by Ben...apaari
Underutilized Crops for Food and Nutritional Security: Global Scenario by Benard Ngwene, Leibniz Institute, Germany - Regional Expert Consultation on Underutilized Crops for Food and Nutritional Security in Asia and the Pacific November 13-15, 2017, Bangkok
The document discusses seed production methods for several vegetable crops including spinach, beet leaf, beet root, amaranths, and fenugreek.
For spinach, seed production requires selecting plants without extreme male characteristics that bolt early. Spinach is cross-pollinated by wind and a population of at least 120 plants is needed. Beet leaf and beet root have similar production methods, isolating the seed fields and removing off-types through roguing. Amaranths are harvested when leaves yellow, with a seed yield of 200-300kg/ha. Standards for isolation distances, off-types, and seeds are provided for certification of the vegetable crop seeds.
This document provides information on canopy management techniques for guava trees. It discusses:
1. Guava is an important tropical fruit crop native to tropical America that is now widely grown in India.
2. Canopy management techniques include using dwarfing rootstocks, training trees using open center or modified leader systems, and annual pruning to develop a strong framework and maximize fruit production.
3. The use of growth retardants and pruning can help regulate flowering and fruiting seasons to produce higher quality winter crops with better prices.
Marker-assisted Selection (MAS) in fruit cropsMANDEEP KAUR
This document discusses the use of molecular markers in fruit crop breeding. It begins by explaining how molecular markers like RFLPs, AFLPs, RAPDs, ISSRs, SSRs, and SNPs can be used in marker-assisted selection to improve the efficiency of breeding programs through early trait assessment, selection of complex traits, and distinguishing hybrids from parental lines. It then provides examples of studies using ISSR and SSR markers in citrus and peach breeding. The document concludes by summarizing achievements in various fruit crops using different molecular marker techniques and outlining ongoing research projects at PAU utilizing biotechnology approaches like marker-assisted breeding.
1. The document discusses biotechnological interventions for crop improvement in fruit crops. It describes various conventional and biotechnological methods for fruit crop breeding including molecular markers, genetic engineering, and marker-assisted selection.
2. Molecular markers like SSRs, SNPs, and RAPDs can be used for genetic mapping, marker-assisted selection, and gene cloning in fruit crops. The document provides examples of using SSR markers for mapping genes controlling fruit traits in papaya and strawberry.
3. Marker-assisted selection allows shortening the breeding cycle by selecting genotypes with desired traits based on their marker profile, without needing to wait for phenotypic evaluation.
Underutilized Legumes: Global Status, Challenges and Opportunities for Harnes...apaari
Underutilized Legumes: Global Status, Challenges and Opportunities for Harnessing Potential Benefits by JC Rana, Bioversity International, Central and South Asia Office - Regional Expert Consultation on Underutilized Crops for Food and Nutritional Security in Asia and the Pacific November 13-15, 2017, Bangkok
Scope for production of Finger millet (Eleusine coracana L. Gaertn.)BHU
Millets are one of the oldest foods known to humans but they were discarded in approbation of wheat and rice with urbanization and industrialization. Millets are low water consuming crops. The rainfall requirement for sorghum, pearl millet and finger millet is less than 25% of sugarcane and banana and 30% that of rice. Finger millet is called as the powerhouse of health benefiting nutrients as it has highest amount of calcium (344 mg/100 g of finger millet), iron (3.9 g/100 g of finger millet) and minerals (2.7 g/100 g of finger millet).
Underutilized Crops for Food and Nutritional Security: Global Scenario by Ben...apaari
Underutilized Crops for Food and Nutritional Security: Global Scenario by Benard Ngwene, Leibniz Institute, Germany - Regional Expert Consultation on Underutilized Crops for Food and Nutritional Security in Asia and the Pacific November 13-15, 2017, Bangkok
The document discusses seed production methods for several vegetable crops including spinach, beet leaf, beet root, amaranths, and fenugreek.
For spinach, seed production requires selecting plants without extreme male characteristics that bolt early. Spinach is cross-pollinated by wind and a population of at least 120 plants is needed. Beet leaf and beet root have similar production methods, isolating the seed fields and removing off-types through roguing. Amaranths are harvested when leaves yellow, with a seed yield of 200-300kg/ha. Standards for isolation distances, off-types, and seeds are provided for certification of the vegetable crop seeds.
APPLICATION OF BIOTECHNOLOGICAL TOOLS IN VEGETABLE IMPROVEMENTshikha singh
This document summarizes M.Sc student Saurabh Singh's seminar presentation on the topic of biotechnology. It defines biotechnology and traces its origins. It describes various biotechnology techniques like tissue culture, genetic engineering, marker assisted selection, and their applications in crop improvement. These techniques help overcome limitations of conventional breeding by allowing precise gene transfer and introducing traits from unrelated species. The document also discusses some challenges of biotechnology like high costs, stability of transgene expression, and potential ecological impacts. It sees opportunities to further develop biotechnology in India with more research investment and scientific capabilities.
Advances in Vegetable Improvement through Biotechnological ApproachAditika Sharma
The document discusses various biotechnological approaches that can be used to improve vegetables, including genetic engineering, molecular markers, and tissue culture techniques. It provides examples of how transgenic crops have been developed with traits like virus resistance, herbicide tolerance, and improved nutrition. Molecular markers can be used for marker-assisted selection, genetic mapping, and introgressing traits from wild relatives. The global adoption of biotech crops is also summarized. Genome sequencing of various crops is helping with marker development and gene discovery.
This document provides information about tomato cultivation. It discusses the introduction of tomato including its scientific name, most common varieties, and uses. It also outlines the climate and soil requirements, cultivation practices like land preparation, manure application, irrigation, and harvesting. Some physiological disorders and pests that affect tomato are also mentioned. The document is technical in nature and provides detailed information and guidelines related to growing tomatoes as a crop.
The document discusses cole crops, which refer to plants in the mustard family including cabbage, cauliflower, broccoli, and others. It provides details on:
- The botanical classification and origin of cole crops like cabbage being in the Brassica genus and originating in the Mediterranean.
- The nutritional value of cole crops like cabbage being rich in vitamins A and C as well as minerals and low in calories.
- The many uses of different parts of cole crops from leaves to flowers to seeds for food or medicine.
- Important cole crop growing regions including China, India, and various states in India.
- Characteristics of cabbage specifically such as its self
This document discusses integrated nutrient management (INM) in agriculture. It provides data on nutrient deficiencies in Indian soils and crop production and nutrient demand projections. It discusses components of INM including chemical fertilizers, organic manures, biofertilizers, green manures, and crop residues. It outlines the principles, objectives, and benefits of INM in maintaining soil productivity and ensuring sustainable agriculture.
History and development of seed industry in indiaNSStudents
The Presentation is prepared by the N.S Institution of science, Markapur.
It consists of a basic introduction related to History and development of seed industry in india.
This document provides information about seed germination testing methods. It defines seed germination as the budding of a seed after being planted. Seed germination testing is conducted to predict field performance, obtain planting values, and compare germination rates between seed lots. Common substrates used include paper, sand, and soil. Seeds are placed on or between the layers of these substrates in trays under controlled temperature and moisture conditions. Proper lighting, cleaning, and breaking of dormancy are also required. Germination rates are calculated based on the number of normal seedlings observed over a testing period, usually 7-14 days.
RECENT ADVANCES IN IMPROVEMENT OF VEGETABLE CROPS IN INDIAAditika Sharma
This document provides an overview of recent advances in improving vegetable crops in India. It discusses the development of higher yielding and stress resistant varieties through both conventional breeding methods like hybridization, selection, and mutation breeding as well as advanced techniques like genetic engineering and marker assisted selection. Key achievements include the development of gynoecious lines in cucumber, seedless varieties of watermelon, varieties adapted to year-round cultivation, hybrid varieties with disease resistance, and nutritionally enriched varieties. The application of biotechnology tools such as transgenic approaches, molecular markers, and genome sequencing in vegetable improvement is also summarized.
The document is an assignment on the glossary of plant breeding terms submitted by a student. It contains definitions for over 70 terms related to plant breeding, genetics, and seed science. Some of the key terms defined include plant breeding, F1, F2, heterosis, hybrid, inbred line, male sterility, self-incompatibility, and certified seed. The glossary provides concise explanations of important concepts and terminology used in the fields of plant breeding, genetics, and seed production.
This document summarizes a student's seminar presentation on the impact of climate change on vegetable production and strategies for mitigation. It includes sections on factors affecting climate change, temperature stress and its effects on various crops, drought stress and its impacts, flooding, and other stresses. It also discusses strategies to develop climate resilient varieties through grafting, using climate tolerant genotypes, crop diversification, protected cultivation, and agronomic practices. Case studies on identifying heat tolerant tomato genotypes and increasing tomato drought tolerance through grafting are described.
The document provides information on pear breeding including the origin, domestication, genetic resources, centers of diversity, species, floral biology, pollination, problems in breeding, introduction, clonal selection, hybridization, mutation, molecular breeding and fruit quality of pears. It discusses how pears were domesticated in various regions during the 19th century and introduces some improved varieties developed through introduction, selection, hybridization and mutation breeding.
POST-HARVEST MANAGEMENT OF MEDICINAL AND AROMATIC PLANTSSubham Dwivedi
This document discusses the post-harvest management of medicinal and aromatic plants. It describes that post-harvest management includes cleaning, sorting, packaging, storage, transportation and distribution of harvested crops. It provides technical details of harvesting, drying, packing, storage, transportation and the equipment used. It emphasizes the importance of hygiene, cleaning, sorting and grading of harvested materials and stresses the need for training of personnel involved in post-harvest activities.
A Brief presentation about Seed Marketing and Industry. It helps to understand what is Seed Marketing and Industry & why is this important in Seed Science & Technology as well as in Agriculture. Importance of Seed Marketing & Industry, Growth and current status of Seed Industry. Central level Seed Marketing Structure.
Kale is a cruciferous vegetable that is a member of the cabbage family. It contains nutrients like vitamins A, K, and C as well as phytonutrients like beta-carotene, lutein, zeaxanthin, and glucosinolates. Scientific studies show kale may have benefits like antioxidant, anti-inflammatory, and anticancer properties, though more clinical research is still needed. Kale is generally safe to consume but may cause allergic reactions in some individuals or interfere with blood thinners due to its vitamin K content. Cooking methods can impact the levels of nutrients and phytonutrients in kale.
- Ashwagandha (Withania somnifera) is an herb that grows as an under shrub in parts of India and Africa. Its root and leaves are used medicinally.
- The herb contains alkaloids and withanolides that have anti-inflammatory, antioxidant and other health benefits such as reducing anxiety.
- It is cultivated mainly in India, preferring well-draining soils in a temperature range of 20-32 degrees C. Seeds are sown and seedlings transplanted before monsoon season rains.
- Mature plants are harvested after 6-7 months when leaves dry and berries turn red. Roots are cleaned and dried, yielding on average 3-5 quint
Micropropagation (tissue culture or invitro culture) refers to the multiplication of plants, in an aseptic condition and in artificial growth medium from plant parts like meristem tip, callus, embryos anthers, axillary buds etc. It is a method by which a true to type and disease free entire plant can be regenerated from a miniature piece of plant in aseptic condition in artificial growing medium rapidly throughout the year.
The document provides information on breeding of carrot and radish. It discusses the botany, genetics, breeding objectives and methods for both crops. For carrot, it describes varieties such as Pusa Kesar and Nantes half long. It also covers topics like introduction, mass selection, and heterosis breeding for carrot improvement. For radish, it discusses taxonomy, botany and cross-pollination, and provides a brief introduction.
BREEDING FOR QUALITY TRAITS IN VEGETABLE CROPSAdhiyamaan Raj
This document discusses breeding for quality traits in vegetable crops. It begins by explaining the importance of vegetables in the human diet and as sources of nutrients. It then discusses key quality traits like morphological, organoleptic, nutritional, and biological traits. The rest of the document provides examples of specific quality traits targeted for improvement in crops like tomato, carrot, brinjal, capsicum, and methods used like evaluation of germplasm, hybridization, and development of varieties with improved traits.
Guava is a tropical fruit that comes from plants in the Myrtle family, mainly from the species Psidium guajava. While its exact origin is unknown, guava is thought to have originated from an area spanning southern Mexico through Central America. The main producers of guava today are Brazil, Hawaii, California, Florida, and Mexico. Guava fruit varies in shape, size, color, texture, and taste depending on the species. In addition to being eaten fresh, guava is commonly used to make jelly, ice cream, cakes, and pies. Guava has many medicinal uses as well, as both the leaves and fruit are high in vitamins A and C and have been used traditionally to
The document discusses principles of nutrition including basic nutritional concepts and terms, classification of nutrients, and the scope and importance of nutrition and health. It defines key terms like nutrition, dietetics, food, diet, and nutrients. It explains that nutrients are classified as major nutrients (macronutrients) including carbohydrates, lipids, proteins, and water, or minor nutrients (micronutrients) including vitamins and minerals. It also discusses how nutrition helps growth and development, prevents malnutrition, builds resistance to infection, and reduces mortality and morbidity. Finally, it covers factors that influence food habits such as superstitions, culture, religion, income, geography, and advertising.
APPLICATION OF BIOTECHNOLOGICAL TOOLS IN VEGETABLE IMPROVEMENTshikha singh
This document summarizes M.Sc student Saurabh Singh's seminar presentation on the topic of biotechnology. It defines biotechnology and traces its origins. It describes various biotechnology techniques like tissue culture, genetic engineering, marker assisted selection, and their applications in crop improvement. These techniques help overcome limitations of conventional breeding by allowing precise gene transfer and introducing traits from unrelated species. The document also discusses some challenges of biotechnology like high costs, stability of transgene expression, and potential ecological impacts. It sees opportunities to further develop biotechnology in India with more research investment and scientific capabilities.
Advances in Vegetable Improvement through Biotechnological ApproachAditika Sharma
The document discusses various biotechnological approaches that can be used to improve vegetables, including genetic engineering, molecular markers, and tissue culture techniques. It provides examples of how transgenic crops have been developed with traits like virus resistance, herbicide tolerance, and improved nutrition. Molecular markers can be used for marker-assisted selection, genetic mapping, and introgressing traits from wild relatives. The global adoption of biotech crops is also summarized. Genome sequencing of various crops is helping with marker development and gene discovery.
This document provides information about tomato cultivation. It discusses the introduction of tomato including its scientific name, most common varieties, and uses. It also outlines the climate and soil requirements, cultivation practices like land preparation, manure application, irrigation, and harvesting. Some physiological disorders and pests that affect tomato are also mentioned. The document is technical in nature and provides detailed information and guidelines related to growing tomatoes as a crop.
The document discusses cole crops, which refer to plants in the mustard family including cabbage, cauliflower, broccoli, and others. It provides details on:
- The botanical classification and origin of cole crops like cabbage being in the Brassica genus and originating in the Mediterranean.
- The nutritional value of cole crops like cabbage being rich in vitamins A and C as well as minerals and low in calories.
- The many uses of different parts of cole crops from leaves to flowers to seeds for food or medicine.
- Important cole crop growing regions including China, India, and various states in India.
- Characteristics of cabbage specifically such as its self
This document discusses integrated nutrient management (INM) in agriculture. It provides data on nutrient deficiencies in Indian soils and crop production and nutrient demand projections. It discusses components of INM including chemical fertilizers, organic manures, biofertilizers, green manures, and crop residues. It outlines the principles, objectives, and benefits of INM in maintaining soil productivity and ensuring sustainable agriculture.
History and development of seed industry in indiaNSStudents
The Presentation is prepared by the N.S Institution of science, Markapur.
It consists of a basic introduction related to History and development of seed industry in india.
This document provides information about seed germination testing methods. It defines seed germination as the budding of a seed after being planted. Seed germination testing is conducted to predict field performance, obtain planting values, and compare germination rates between seed lots. Common substrates used include paper, sand, and soil. Seeds are placed on or between the layers of these substrates in trays under controlled temperature and moisture conditions. Proper lighting, cleaning, and breaking of dormancy are also required. Germination rates are calculated based on the number of normal seedlings observed over a testing period, usually 7-14 days.
RECENT ADVANCES IN IMPROVEMENT OF VEGETABLE CROPS IN INDIAAditika Sharma
This document provides an overview of recent advances in improving vegetable crops in India. It discusses the development of higher yielding and stress resistant varieties through both conventional breeding methods like hybridization, selection, and mutation breeding as well as advanced techniques like genetic engineering and marker assisted selection. Key achievements include the development of gynoecious lines in cucumber, seedless varieties of watermelon, varieties adapted to year-round cultivation, hybrid varieties with disease resistance, and nutritionally enriched varieties. The application of biotechnology tools such as transgenic approaches, molecular markers, and genome sequencing in vegetable improvement is also summarized.
The document is an assignment on the glossary of plant breeding terms submitted by a student. It contains definitions for over 70 terms related to plant breeding, genetics, and seed science. Some of the key terms defined include plant breeding, F1, F2, heterosis, hybrid, inbred line, male sterility, self-incompatibility, and certified seed. The glossary provides concise explanations of important concepts and terminology used in the fields of plant breeding, genetics, and seed production.
This document summarizes a student's seminar presentation on the impact of climate change on vegetable production and strategies for mitigation. It includes sections on factors affecting climate change, temperature stress and its effects on various crops, drought stress and its impacts, flooding, and other stresses. It also discusses strategies to develop climate resilient varieties through grafting, using climate tolerant genotypes, crop diversification, protected cultivation, and agronomic practices. Case studies on identifying heat tolerant tomato genotypes and increasing tomato drought tolerance through grafting are described.
The document provides information on pear breeding including the origin, domestication, genetic resources, centers of diversity, species, floral biology, pollination, problems in breeding, introduction, clonal selection, hybridization, mutation, molecular breeding and fruit quality of pears. It discusses how pears were domesticated in various regions during the 19th century and introduces some improved varieties developed through introduction, selection, hybridization and mutation breeding.
POST-HARVEST MANAGEMENT OF MEDICINAL AND AROMATIC PLANTSSubham Dwivedi
This document discusses the post-harvest management of medicinal and aromatic plants. It describes that post-harvest management includes cleaning, sorting, packaging, storage, transportation and distribution of harvested crops. It provides technical details of harvesting, drying, packing, storage, transportation and the equipment used. It emphasizes the importance of hygiene, cleaning, sorting and grading of harvested materials and stresses the need for training of personnel involved in post-harvest activities.
A Brief presentation about Seed Marketing and Industry. It helps to understand what is Seed Marketing and Industry & why is this important in Seed Science & Technology as well as in Agriculture. Importance of Seed Marketing & Industry, Growth and current status of Seed Industry. Central level Seed Marketing Structure.
Kale is a cruciferous vegetable that is a member of the cabbage family. It contains nutrients like vitamins A, K, and C as well as phytonutrients like beta-carotene, lutein, zeaxanthin, and glucosinolates. Scientific studies show kale may have benefits like antioxidant, anti-inflammatory, and anticancer properties, though more clinical research is still needed. Kale is generally safe to consume but may cause allergic reactions in some individuals or interfere with blood thinners due to its vitamin K content. Cooking methods can impact the levels of nutrients and phytonutrients in kale.
- Ashwagandha (Withania somnifera) is an herb that grows as an under shrub in parts of India and Africa. Its root and leaves are used medicinally.
- The herb contains alkaloids and withanolides that have anti-inflammatory, antioxidant and other health benefits such as reducing anxiety.
- It is cultivated mainly in India, preferring well-draining soils in a temperature range of 20-32 degrees C. Seeds are sown and seedlings transplanted before monsoon season rains.
- Mature plants are harvested after 6-7 months when leaves dry and berries turn red. Roots are cleaned and dried, yielding on average 3-5 quint
Micropropagation (tissue culture or invitro culture) refers to the multiplication of plants, in an aseptic condition and in artificial growth medium from plant parts like meristem tip, callus, embryos anthers, axillary buds etc. It is a method by which a true to type and disease free entire plant can be regenerated from a miniature piece of plant in aseptic condition in artificial growing medium rapidly throughout the year.
The document provides information on breeding of carrot and radish. It discusses the botany, genetics, breeding objectives and methods for both crops. For carrot, it describes varieties such as Pusa Kesar and Nantes half long. It also covers topics like introduction, mass selection, and heterosis breeding for carrot improvement. For radish, it discusses taxonomy, botany and cross-pollination, and provides a brief introduction.
BREEDING FOR QUALITY TRAITS IN VEGETABLE CROPSAdhiyamaan Raj
This document discusses breeding for quality traits in vegetable crops. It begins by explaining the importance of vegetables in the human diet and as sources of nutrients. It then discusses key quality traits like morphological, organoleptic, nutritional, and biological traits. The rest of the document provides examples of specific quality traits targeted for improvement in crops like tomato, carrot, brinjal, capsicum, and methods used like evaluation of germplasm, hybridization, and development of varieties with improved traits.
Guava is a tropical fruit that comes from plants in the Myrtle family, mainly from the species Psidium guajava. While its exact origin is unknown, guava is thought to have originated from an area spanning southern Mexico through Central America. The main producers of guava today are Brazil, Hawaii, California, Florida, and Mexico. Guava fruit varies in shape, size, color, texture, and taste depending on the species. In addition to being eaten fresh, guava is commonly used to make jelly, ice cream, cakes, and pies. Guava has many medicinal uses as well, as both the leaves and fruit are high in vitamins A and C and have been used traditionally to
The document discusses principles of nutrition including basic nutritional concepts and terms, classification of nutrients, and the scope and importance of nutrition and health. It defines key terms like nutrition, dietetics, food, diet, and nutrients. It explains that nutrients are classified as major nutrients (macronutrients) including carbohydrates, lipids, proteins, and water, or minor nutrients (micronutrients) including vitamins and minerals. It also discusses how nutrition helps growth and development, prevents malnutrition, builds resistance to infection, and reduces mortality and morbidity. Finally, it covers factors that influence food habits such as superstitions, culture, religion, income, geography, and advertising.
This document summarizes 4 case studies of cancer patients who were treated with Ayurveda. The first case was a patient with renal cell carcinoma that had metastasized to bones. After 3 months of Ayurvedic treatment, the bone lesions regressed and after 8 months the disease had completely resolved, with no recurrence over 8.5 years. The second case was a patient with unknown primary cancer that had metastasized extensively to bones and lungs. After 4.5 years of Ayurvedic treatment, the progression of disease was curtailed with no serious adverse events. The third case was a patient with metastatic malignant melanoma whose skin lesions reduced by 50% after 2.5 months of Ayurvedic treatment without
Thai herbal plants and its medicinal valuesAlisha Roy
While this theory has it roots in Indian Ayurvedic principles first introduced in Thailand during the second or third centuries BC, when Buddhist monks arrived to teach their new religion, Thais must have already been concocting herbal remedies, as it has always been the nature of man to discover better solutions for survival. http://bit.ly/13lV0oW
Ayurvedic medicine is a system of traditional Hindu medicine native to the Indian subcontinent. Contemporary practices derived from Ayurvedic traditions are a type of alternative medicine. Cancer is a term used for diseases in which abnormal cells divide without control and are able to invade other tissues.People with cancer often use touch therapies such as massage and aromatherapy. Many people say these therapies help them to cope better with cancer and its treatment. Research is looking into whether some herbs or plant treatments used in Ayurvedic medicine could help to prevent or treat cancer.
Wilt is a pernicious disease of guava in India.
In India the disease was first recorded near Allahabad in 1935 . The infection was reported 15 -30 %.
The disease is a serious threat to guava cultivation in U.P. In West Bengal it reduces the yield in affected orchard by 80% .
The disease is also prevalent in Haryana Rajasthan , A.P ,
Punjab and M.P.The exact cause of the disease is still not fully understood but the pathogens viz. Fusarium oxysporum f. sp. psidii (Prasad, Mehta & Lal), Rhizoctonia spp. (Taub.) and various pathogens are reported by different workers may be the incitant of the disease.
Survival and spread:
Through movement of plants containing sick soil in virgin areas.
Short distance spread is by water.
Root injury predisposes wilt disease.
It has forced uprooting of about 150 acre of guava orchard in Panjab and 300 acres in Haryana during 1971-81.
Slides for presentation on Google Guava I gave at the Near Infinity (www.nearinfinity.com) 2013 spring conference.
The associated sample code is on GitHub at https://github.com/sleberknight/google-guava-samples
Guava is an important fruit crop in tropical and subtropical regions of the country due to the hardy nature of its tree and prolific bearing even in marginal lands.
The Meadow Orchard is a modern method of fruit cultivation.
Recently, there is a trend to plant fruit trees at closer spacing leading to high density or meadow orchard. Higher and quality production is achieved from densely planted orchards through judicious canopy management and adoption of suitable tree training systems.
Fat soluble vitamins (Vitamin A) Medicinal chemistry- ravisankar - iIntroduct...Dr. Ravi Sankar
Vitamins are organic substances that are essential in small amounts for fundamental body functions. There are different types of vitamins that can be divided into fat-soluble and water-soluble categories. Vitamin A plays important roles in vision, growth, immune function, and cellular differentiation. A deficiency can lead to night blindness and other vision problems.
This presentation describes several medicinal plants commonly found in Pakistan. It provides the scientific name, classification, parts used, and medicinal uses of 14 plants: Papaver somniferum, Cassia fistula, Trigonella foenum-graceum, Carica papaya, Citrullus colocynthis, Azadirachta indica, Cucurma longa, Allium sativum, Aloe vera, Ricinus communis, Cymbopogon citratus, Foeniculum vulgare, Cannabis sativa, and Zingiber officinale. Some key uses included treatment of pain, inflammation, fever, infections, and diseases like diabetes. The presenter
Herbs can be used for both culinary and medicinal purposes. Herbal medicine originated from early humans using plants to treat illnesses. Garlic and ginger have a long history of use in traditional Chinese, Ayurvedic, and other medicines to treat various conditions. Modern research has found that garlic contains compounds like allicin that have anti-microbial and anti-inflammatory effects. Ginkgo biloba extract contains flavonoids and terpenoids that may have cognitive benefits and antioxidant properties. Herbs like garlic, ginger, ginkgo biloba and others continue to be areas of research interest for their potential health benefits.
Guava : Psidium guajava has tremendous medicinal properties is also called "Apple of the tropics". Many recipes are made in daily life across the globe in Brazil, Chile, India, etc. It shows anti-microbial, anti-diabetic, anti-spasmodic, anti-bacterial and many more properties.
Indian food, culture,traditions and their role in community healthBhargavi Rao
The document discusses how Indian food, culture and traditions have been shaped by its long history and influences from various rulers and neighbors. It describes the diversity of Indian cuisine across regions and the important role of spices. The principles of Ayurvedic cooking focus on balancing doshas, gunas, tastes and maintaining the seven dhatus. Traditional Indian meals are social occasions and include fermented foods, ghee and age old practices that promote health.
Medicinal plants refer to plants that have recognized medical uses. Their uses range from mainstream pharmaceutical products to herbal medicine preparations. Some common medicinal plants discussed in the document include tulsi, neem, aloe vera, turmeric, ginger, amla, and brahmi. These plants have various medicinal properties and uses such as treating fever, inflammation, skin conditions, liver and heart health issues, and more. Medicinal plants offer benefits like lower costs than prescription drugs, fewer side effects, and treatment of multiple health conditions. However, it is important to consult a medical professional when using herbal medicines.
Top most problem in marketing of of medicinal plants in pakistan A Lecture...Mr.Allah Dad Khan
Top most problem in marketing of of medicinal plants in pakistanA Lecture by Mr Allah Dad Khan Former DG Agri Extension KPK/Visiting Professor the University of Agriculture Peshawar Pakistan
Problems in marketing of of medicinal plants in pakistan Problems in marketi...Mr.Allah Dad Khan
Problems in marketing of of medicinal plants in pakistan Problems in marketing of of medicinal plants in pakistanBy Mr Allah Dad Khan Former DG Agriculture Extension Khyber Pakhtunkhwa Province
P problems in marketing of of medicinal plants in pakistanA Lecture By Mr Al...Mr.Allah Dad Khan
This document discusses problems in the marketing of medicinal plants in Pakistan. It notes that Pakistan has many medicinal plants that are used in herbal medicines, but the industry faces several challenges. Key issues include a lack of standardized cultivation, harvesting, and processing practices, which leads to unstable availability and pricing of medicinal plants. There is also inadequate research and development, weak regulation, and imbalanced marketing channels that allow traders to underpay collectors. The document provides several suggestions to address these problems, such as promoting good agricultural and post-harvest practices, strengthening research, improving quality control, developing local markets, and providing access to market information and financial support for producers.
ABC of Medicinal and Aromatic Plants By Allah Dad Khan Mr.Allah Dad Khan
This document provides an overview and recommendations for marketing medicinal plants in Pakistan. It begins with the current situation of medicinal plant marketing worldwide and in Pakistan. It then covers the 7 P's of marketing as they apply to medicinal plants - product, price, place, promotion, people, process, and physical environment. Several problems in medicinal plant marketing are identified and recommendations are provided, such as improving cultivation, harvesting, and processing practices, providing market information and access, ensuring quality standards, and developing opportunities for international export. Overall recommendations emphasize improving the entire supply chain from producers to consumers.
Arid marketing problems of medicinal plants By Mr Allah Dad Khan Former D.G ,...Mr.Allah Dad Khan
Arid marketing problems of medicinal plants By Mr Allah Dad Khan Former D.G ,Agriculture Extension KPK Visiting Professor the University of Agriculture Peshawar
Arid marketing problems of medicinal plants A Presentation By Mr Allah Dad kh...Mr.Allah Dad Khan
Arid marketing problems of medicinal plants A Presentation By Mr Allah Dad khan Former Director General Agriculture Extension KPK Province and Visiting Professor the University of Agriculture Peshawar
Material in slides 2-14 of this overview adapted from PrinAbramMartino96
Material in slides 2-14 of this overview adapted from Principles
of Marketing. (2015). University of Minnesota Libraries Press.
https://open.lib.umn.edu/principlesmarketing/
Using Marketing Channels & Price to Create
Value for Customers
Where the offering is and how it is priced communicates value to the
customer
6.1 Marketing channels and channel partners
6.2 Typical marketing channels
6.3 Functions performed by channel partners
6.4 Marketing channel strategies
6.5 Channel dynamics
6.6 Demand planning and inventory control
6.7 Warehousing and transportation
6.8 The pricing framework and a firm’s pricing objectives
6.9 Factors that affect pricing decisions
Marketing channels and channel partners
Goal = get a product to the customer when, where and
how the customer wants it.
Requires cooperating channel partners (or intermediaries)
that actively promote and sell the product as it travels
through the channels to the end customer.
Typical marketing channels
• Two major types of channel systems
• Direct channel— from producer
to consumer with no
intermediaries (farmer’s market,
internet if direct from the
manufacturer)
• Indirect channel — Any number
of intermediaries between
producer and consumer
• Many products have multiple
channels
Question: Wouldn’t fewer intermediaries be more
efficient and effective to get products to consumer when,
where and how they want them?
Answer: Some large retailers have been able to own more
of the channels themselves (disintermediation).
But, the channel member functions have to be performed
by some firm, but one firm can perform more than one
channel functions.
Only include channel members that add value for the
customer.
Functions performed by channel partners
• Disseminating marketing communications and promote brands
• Push versus pull strategy
• Sorting and regrouping products
• Storing and managing inventory
• Distributing products
• Assume ownership risk and extend credit
• Share marketing and other information
Marketing channel strategies
Factors affecting the marketing channel strategy
decisions
• Type of customer
• Type of product
• Channel partner capabilities
• Business environment and technology
Channel integration
• Vertical marketing system — formal agreements to cooperate
• Conventional marketing system — no formal relationships, all
independent operators
• Horizontal marketing system — Two companies at same channel level
agree to cooperate (usually for compatible but non competing products)
Channels versus supply chains — supply chains are channels that includes
the firms involved in distributing the raw materials for manufacturing.
Value chain — another term for supply chain BUT acknowledges the value
adding role of the intermediary.
Factors that affect a product’s intensity of distribution
• intensive distribution = want to sell product in as
many outlets as possible
• selective distribution = s ...
Material in slides 2-14 of this overview adapted from PrinAbramMartino96
Material in slides 2-14 of this overview adapted from Principles
of Marketing. (2015). University of Minnesota Libraries Press.
https://open.lib.umn.edu/principlesmarketing/
Using Marketing Channels & Price to Create
Value for Customers
Where the offering is and how it is priced communicates value to the
customer
6.1 Marketing channels and channel partners
6.2 Typical marketing channels
6.3 Functions performed by channel partners
6.4 Marketing channel strategies
6.5 Channel dynamics
6.6 Demand planning and inventory control
6.7 Warehousing and transportation
6.8 The pricing framework and a firm’s pricing objectives
6.9 Factors that affect pricing decisions
Marketing channels and channel partners
Goal = get a product to the customer when, where and
how the customer wants it.
Requires cooperating channel partners (or intermediaries)
that actively promote and sell the product as it travels
through the channels to the end customer.
Typical marketing channels
• Two major types of channel systems
• Direct channel— from producer
to consumer with no
intermediaries (farmer’s market,
internet if direct from the
manufacturer)
• Indirect channel — Any number
of intermediaries between
producer and consumer
• Many products have multiple
channels
Question: Wouldn’t fewer intermediaries be more
efficient and effective to get products to consumer when,
where and how they want them?
Answer: Some large retailers have been able to own more
of the channels themselves (disintermediation).
But, the channel member functions have to be performed
by some firm, but one firm can perform more than one
channel functions.
Only include channel members that add value for the
customer.
Functions performed by channel partners
• Disseminating marketing communications and promote brands
• Push versus pull strategy
• Sorting and regrouping products
• Storing and managing inventory
• Distributing products
• Assume ownership risk and extend credit
• Share marketing and other information
Marketing channel strategies
Factors affecting the marketing channel strategy
decisions
• Type of customer
• Type of product
• Channel partner capabilities
• Business environment and technology
Channel integration
• Vertical marketing system — formal agreements to cooperate
• Conventional marketing system — no formal relationships, all
independent operators
• Horizontal marketing system — Two companies at same channel level
agree to cooperate (usually for compatible but non competing products)
Channels versus supply chains — supply chains are channels that includes
the firms involved in distributing the raw materials for manufacturing.
Value chain — another term for supply chain BUT acknowledges the value
adding role of the intermediary.
Factors that affect a product’s intensity of distribution
• intensive distribution = want to sell product in as
many outlets as possible
• selective distribution = s ...
Material in slides 2 14 of this overview adapted from prinADDY50
The document discusses marketing channels and pricing strategies. It covers topics like typical marketing channels including direct and indirect channels. It also discusses functions of channel partners like promoting brands and distributing products. The document then talks about factors that affect pricing decisions like costs and competitors' prices. It provides examples of pricing strategies such as introductory, cost-plus, and promotional pricing.
This document provides an overview of marketing for farm businesses. It discusses defining products and markets, understanding consumer needs, identifying market trends, and aligning marketing strategies. The key points are:
- Farming is a business influenced by markets and prices, and farmers need support marketing products nationally and globally. Cooperative membership is important for business support.
- Defining products, understanding how they are marketed, and aligning the farm strategy with the cooperative's strategy are important initial steps.
- Understanding consumer needs, using tools to assess insights, and building customer relationships are crucial to effective marketing.
- Current market trends include organic foods, gluten-free, natural ingredients, and healthier/alternative products.
Sales force productivity in animal healthcareCLARAsteven7
Indian Animal Health industry started shaping up in the seventies, when major human health MNCs and
national players set up Animal Health Divisions, which later moved out of the shadows of their parent companies
to establish their independent identity and developed to become separate profit centres. It led to availability of a large number of me–too therapies, including anti–infectives, anti–parasitics, corticosteroids, tonics, hormones,
anti–coccidials, probiotics, enzymes, growth promoters..
Running is a form of physical exercise that involves moving at a speed faster than walking. It is a popular recreational activity as well as a competitive sport. Regular running provides significant health benefits such as improved cardiovascular fitness, weight control, and reduced risk of diseases.
Problems in marketing of of medicinal plants in pakistan Presentation By Mr ...Mr.Allah Dad Khan
Problems in marketing of of medicinal plants in pakistan A Presentation By Mr Allah Dad Khan Former Director General Agriculture Extension KPK Province and Visiting Professor the University of Agriculture Peshawar Pakistan
This document discusses direct marketing as an alternative to traditional commodity crop marketing systems. It provides an overview of direct marketing, including why farmers may choose it, the importance of marketing to farm success, and examples of direct marketing approaches. Direct marketing allows farmers to capture a larger share of consumer food dollars by selling products directly to consumers and developing niche markets. However, direct marketing requires significant time and effort in sales, promotion and developing customer relationships. The document provides resources for farmers interested in exploring direct marketing options.
12. medicinal plants facing problems of marketing By Allah Dad Khan Mr.Allah Dad Khan
This document discusses problems and opportunities related to marketing medicinal plants in Pakistan. It identifies several problems, such as inconsistent quality, lack of research on high-yielding varieties, inefficient processing techniques, and lack of training. It also outlines opportunities, such as the availability of medicinal plants and demand for new agricultural opportunities. Fifteen suggestions are provided to address the issues, including recommendations for specific ecological zones, creating awareness, marketing assistance, and developing a holistic management plan.
This document discusses considerations for pharmaceutical companies deciding whether to take a brand over-the-counter (OTC). Key factors that may favor going OTC include growing consumer awareness, changing patient behaviors, and high costs of sales teams. However, other factors must also be considered, such as the target audience's view of the indication, financial resources required for mass media advertising, developing sales team skills for engaging consumers and chemists, distribution challenges, and licensing requirements for non-chemist outlets. The document examines these strategic and operational issues to help brand managers evaluate if going OTC makes sense for their brand.
1. The document discusses market potential for Ayurvedic products with reference to Nagarjuna Herbal Concentrates Limited. It covers topics such as the Ayurveda industry profile, market potential estimation methods, market share, customer satisfaction, and branding strategy.
2. The study aims to estimate the market potential and consumer perceptions of Ayurvedic products in Bangalore, compare it to competitors, and forecast opportunities to help Nagarjuna Health Care make effective marketing decisions.
3. Understanding factors influencing consumer purchases, satisfaction levels, expenditure patterns, and price affordability will help the company optimize its product pricing and better target the market.
Functional food and food ingredients marketingARMEN MEHRABYAN
1. The document discusses strategies for developing and marketing specialty foods, which provide health benefits beyond basic nutrition.
2. Key aspects of specialty food marketing include establishing the scientific relationship between ingredients and health benefits, demonstrating efficacy at safe levels, and accurately informing consumers.
3. Developing a marketing plan is also essential, including defining target customers, competitors, pricing, and promotion strategies. Market research should identify trends, demand, and how to position products in niche markets not filled by mass retailers.
Similar to 17. medicinal plants problems of marketing of medicinal plants in pakistan By Allah Dad Khan (20)
49. Energy Sources ( Production of biodiesel from jatropha) A Series of Prese...Mr.Allah Dad Khan
Jatropha is a plant that can be used to produce biodiesel. Mr. Allah Dad Khan, an agriculture consultant and adviser from Khyber Pakhtunkhwa, Pakistan, gave a presentation on jatropha production for biodiesel. The presentation discussed using jatropha to produce an alternative fuel source.
47. Energy Sources ( Jatropha oil as bio -diesel ) A Series of Presentation t...Mr.Allah Dad Khan
Jatropha oil has potential as a biodiesel source. Mr. Allah Dad Khan, an agriculture consultant and adviser in KPK Pakistan, gave a presentation on jatropha oil as bio diesel. The presentation discussed jatropha oil's viability as an alternative energy source for fuel.
36. Energy sources (Nuclear energy ) A Series of Presentation to Class By Mr...Mr.Allah Dad Khan
Nuclear energy is a promising source of clean energy that can help address energy demands and climate change issues. However, it also carries risks from radioactive waste and potential safety issues from accidents that must be carefully managed. Overall, if developed responsibly with strong safety protocols, nuclear power could make an important zero-carbon contribution to the global energy mix.
32. Energy Sources ( Energy sources the fuel) A Series of Presentation to ...Mr.Allah Dad Khan
The document discusses various sources of energy, dividing them into conventional and non-conventional sources. Conventional sources include fossil fuels like coal, petroleum and natural gas. These are used in thermal power plants to produce electricity. Hydro power plants use the kinetic energy of flowing water for electricity. Non-conventional sources include solar, wind, biomass, tidal, geothermal and nuclear energy. These provide alternatives to fossil fuels and many are renewable but also have challenges like cost, land use or waste disposal.
17. Energy sources ( Tidal energy waves facts) A Series of Presentation to ...Mr.Allah Dad Khan
Tidal energy has the potential to be a renewable source of energy. Mr. Allah Dad Khan, an agriculture consultant and adviser in KPK Pakistan, gave a presentation about tidal energy and waves. The presentation provided facts about harnessing the power of tides and waves for energy production.
15. Energy sources ( Fourteen main advantages and disadvantages of tidal en...Mr.Allah Dad Khan
Tidal energy is a renewable source of energy that harnesses the power of tides. It has several advantages, including being renewable as tides are driven by the gravitational pull of the moon and sun, being a green energy source that doesn't emit greenhouse gases, and having a predictable output. However, tidal energy also has disadvantages such as potentially impacting the environment, only being available when tides are surging for around 10 hours per day so requiring effective energy storage, and being an expensive new technology that is not yet cost-effective.
Dr. David Greene R3 stem cell Breakthroughs: Stem Cell Therapy in CardiologyR3 Stem Cell
Dr. David Greene, founder and CEO of R3 Stem Cell, is at the forefront of groundbreaking research in the field of cardiology, focusing on the transformative potential of stem cell therapy. His latest work emphasizes innovative approaches to treating heart disease, aiming to repair damaged heart tissue and improve heart function through the use of advanced stem cell techniques. This research promises not only to enhance the quality of life for patients with chronic heart conditions but also to pave the way for new, more effective treatments. Dr. Greene's work is notable for its focus on safety, efficacy, and the potential to significantly reduce the need for invasive surgeries and long-term medication, positioning stem cell therapy as a key player in the future of cardiac care.
The best massage spa Ajman is Chandrima Spa Ajman, which was founded in 2023 and is exclusively for men 24 hours a day. As of right now, our parent firm has been providing massage services to over 50,000+ clients in Ajman for the past 10 years. It has about 8+ branches. This demonstrates that Chandrima Spa Ajman is among the most reasonably priced spas in Ajman and the ideal place to unwind and rejuvenate. We provide a wide range of Spa massage treatments, including Indian, Pakistani, Kerala, Malayali, and body-to-body massages. Numerous massage techniques are available, including deep tissue, Swedish, Thai, Russian, and hot stone massages. Our massage therapists produce genuinely unique treatments that generate a revitalized sense of inner serenely by fusing modern techniques, the cleanest natural substances, and traditional holistic therapists.
About this webinar: This talk will introduce what cancer rehabilitation is, where it fits into the cancer trajectory, and who can benefit from it. In addition, the current landscape of cancer rehabilitation in Canada will be discussed and the need for advocacy to increase access to this essential component of cancer care.
Trauma Outpatient Center is a comprehensive facility dedicated to addressing mental health challenges and providing medication-assisted treatment. We offer a diverse range of services aimed at assisting individuals in overcoming addiction, mental health disorders, and related obstacles. Our team consists of seasoned professionals who are both experienced and compassionate, committed to delivering the highest standard of care to our clients. By utilizing evidence-based treatment methods, we strive to help our clients achieve their goals and lead healthier, more fulfilling lives.
Our mission is to provide a safe and supportive environment where our clients can receive the highest quality of care. We are dedicated to assisting our clients in reaching their objectives and improving their overall well-being. We prioritize our clients' needs and individualize treatment plans to ensure they receive tailored care. Our approach is rooted in evidence-based practices proven effective in treating addiction and mental health disorders.
Rate Controlled Drug Delivery Systems, Activation Modulated Drug Delivery Systems, Mechanically activated, pH activated, Enzyme activated, Osmotic activated Drug Delivery Systems, Feedback regulated Drug Delivery Systems systems are discussed here.
Unlocking the Secrets to Safe Patient Handling.pdfLift Ability
Furthermore, the time constraints and workload in healthcare settings can make it challenging for caregivers to prioritise safe patient handling Australia practices, leading to shortcuts and increased risks.
MBC Support Group for Black Women – Insights in Genetic Testing.pdfbkling
Christina Spears, breast cancer genetic counselor at the Ohio State University Comprehensive Cancer Center, joined us for the MBC Support Group for Black Women to discuss the importance of genetic testing in communities of color and answer pressing questions.
Under Pressure : Kenneth Kruk's StrategyKenneth Kruk
Kenneth Kruk's story of transforming challenges into opportunities by leading successful medical record transitions and bridging scientific knowledge gaps during COVID-19.
Letter to MREC - application to conduct studyAzreen Aj
Application to conduct study on research title 'Awareness and knowledge of oral cancer and precancer among dental outpatient in Klinik Pergigian Merlimau, Melaka'
Michigan HealthTech Market Map 2024. Includes 7 categories: Policy Makers, Academic Innovation Centers, Digital Health Providers, Healthcare Providers, Payers / Insurance, Device Companies, Life Science Companies, Innovation Accelerators. Developed by the Michigan-Israel Business Accelerator
International Cancer Survivors Day is celebrated during June, placing the spotlight not only on cancer survivors, but also their caregivers.
CANSA has compiled a list of tips and guidelines of support:
https://cansa.org.za/who-cares-for-cancer-patients-caregivers/
3. Pakistan is endowed with the wealth of medicinal
plants. These are the natural botanical source of
medicines being manufactured by indigenous
pharmaceutical houses in Pakistan. These are also the
basic source of modern pharmaceutical market,
although today it has become an entire medical world
of synthetics, with elevated prices a common man
cannot afford. It is therefore the most appropriate time
to consider development and organization of our
medicinal plants industry to become independent in
the provision of common indigenous natural drugs
that are being used to treat diseases in most of our
rural areas
4. In our country there are grown wild or
cultivated medicinal plants species which
possess great potentialities not only in the light
of their use from centuries in the sub- content
in Greco-Arab (Unani or Eastern) system of
medicine but also in the light of active
principles or biodynamic compounds being
isolated from them using ultra modern
screening techniques available in our country.
Peppermint is an example of such useful and
effective medicinal plant.
5. 1. The current increase in the worldwide consumption and use of
'green‘products, especially drugs, flavors and fragrances of natural
origin, has
indeed amplified the scope of the use of indigenous flora and collection
& trade of exotic species.
2.The identification of the ultimate suppliers and buyers is also big
issue in
this sector.
3.The gaps between the producers/collectors and traders or buyers
need to
be minimized as these are at present very wide and often inequitable.
6. 4.Linkages should be developed in order to have better understanding about
the NTFPs business & between the businesses and the producers/collectors.
5. A holistic management action plan is necessary to formulate forassessment
and management of resource base; best harvesting and processing practices;
trade issues and aspects dealing with the intellectual property rights on the
Traditional medicines by the tribal people.
6. Investments are needed for the development of appropriate
conversation,cultivation Harvesting strategies, which will simultaneously
meet the demand for low-cost and locally Available medicines.
7.At the same time, there must be immediate efforts to ensure the
conservation of Diverse biological resources and the preservation and
application of local and cultural knowledge on the use of these resources.
7. • The tools available to a business to gain the
reaction it is seeking from its target market in
relation to its marketing objectives
• 7Ps – Price, Product, Promotion, Place,
People, Process, Physical Environment
• Traditional 4Ps extended to encompass
growth of service industry
8.
9. What is the value of the product or service to the buyer?Are there
established price points for products or services in this area?Is the
customer price sensitive? Will a small decrease in price gain you
extra market share? Or
will a small increase be indiscernible, and so gain you extra profit
margin?What discounts should be offered to trade customers, or
to other specific segments of your market?How will your price
compare with your competitors.
11. Product/Service
What does the customer want from the product/service? What needs
does it satisfy?
What features does it have to meet these needs?
Are there any features you've missed out?
Are you including costly features that the customer won't actually use?
How and where will the customer use it?
What does it look like? How will customers experience it?
What size(s), color(s), and so on, should it be?
What is it to be called?
How is it branded?
How is it differentiated versus your competitors?
What is the most it can cost to provide, and still be sold sufficiently
profitably? (See also Price, below).
- See more at:
http://www.mindtools.com/pages/article/newSTR_94.htm#sthash.Wca
QTm22.dpuf
12.
13. Promotion
Where and when can you get across your marketing messages to your target market?
Will you reach your audience by advertising in the press, or on TV, or radio, or on
billboards? By using direct marketing mailshot? Through PR? On the Internet?
When is the best time to promote? Is there seasonality in the market? Are there any
wider environmental issues that suggest or dictate the timing of your market launch, or
the timing of subsequent promotions?
How do your competitors do their promotions? And how does that influence your
choice of promotional activity?
The 4Ps model is just one of many marketing mix lists that have been developed over the
years. And, whilst the questions we have listed above are key, they are just a subset of
the detailed probing that may be required to optimize your marketing mix.
Amongst the other marketing mix models have been developed over the years is Boom
and Bitner's 7Ps, sometimes called the extended marketing mix, which include the first 4
Ps, plus people, processes and physical layout decisions.
Another marketing mix approach is Lauterborn's 4Cs, which presents the elements of the
marketing mix from the buyer's, rather than the seller's, perspective. It is made up of
Customer needs and wants (the equivalent of product), Cost (price), Convenience (place)
and Communication (promotion). In this article, we focus on the 4Ps model as it is the
most well-recognized, and contains the core elements of a good marketing mix
- See more at:
http://www.mindtools.com/pages/article/newSTR_94.htm#sthash.WcaQTm22.dpuf
14.
15. Place
Where do buyers look for your product or service?
If they look in a store, what kind? A specialist
boutique or in a supermarket, or both? Or online?
Or direct, via a catalogue?
How can you access the right distribution
channels?
Do you need to use a sales force? Or attend trade
fairs? Or make online submissions? Or send
samples to catalogue companies?
What do you competitors do, and how can you
learn from that and/or differentiate?
16.
17. People represent the business
The image they present can be important
First contact often human – what is the lasting image
they provide to the customer?
Extent of training and knowledge
of the product/service concerned
Mission statement – how relevant?
Do staff represent the desired culture
of the business?
18.
19. How do people consume services?
What processes do they have to go through to
acquire the services?
Where do they find the availability
of the service?
Contact
Reminders
Registration
Subscription
Form filling
Degree of technology
20.
21. The ambience, mood or physical presentation
of the environment
Smart/shabby?
Trendy/retro/modern/old fashioned?
Light/dark/bright/subdued?
Romantic/chic/loud?
Clean/dirty/unkempt/neat?
Music?
Smell?
22. Blend of the mix depends upon:
Marketing objectives
Type of product
Target market
Market structure
Rivals’ behaviour
Global issues – culture/religion, etc.
Marketing position
Product portfolio
Product lifecycle
Boston Matrix
23. Products: must be planned
Prices: must be determined
Promoting: products is essential
Placing: products must be accessible to
customers
26. 1. Most medicinal plants are harvested from wild, As the trade has
become market oriented and inter national , the growing number
of wild crafters is out stripping natural population. Hence there is
need to establish this trade on sustainable basis.
2. Most of the medicinal herb species are collected form the wild but
some of these are also grown particularly by small farmers to
diversify their cropping system and to earn some additional
income for their sustenance
3. The organic farming is a basic philosophy for production of
medicinal herbs. Organic farming methods are based on nature’s
principles of production. Organically produced medicinal herbs
are believed to be living in harmony with the natural system by
cooperating rather than competing
27. 1. Deforestation
2. Over and improper collection
3. Overgrazing
4. Conversion of forest land into agriculture Land
28. The process of identifying
different market segments
The process of identifying
different markets would help the
farmers to focus on which types of
herbs to be grown and how
marketing should be made.
29. The largest global markets for medicinal plants exist in China,
Germany, France, Japan, Italy, UK and USA. In the United
States, the trade of medicinal plants is observed with 10%
increase annually and more people are attracting towards
herbal medicines.
30. Trade of crude vegetable drugs is very erratic in
Pakistan. Prices fluctuate greatly due to variations
in external and internal demands within the
country. Traders frequently underpay collectors of
the raw materials and sell the products at a large
profit. Hence the availability of particular crude
drugs remains very unstable and market trends
cannot be easily determined.
31. The main driver for the cultivation of medicinal plants
could be located in two component , namely pull and
push effects.
In pull effect , are the factors that attract farmers to
cultivate medicinal plants rather than traditional crops
incuding
1.Attractive Price , fixed market channel , price assurance
by agents .
2.Monopoly of the group of producers
32. Whereas Push effects are dominated by
1.Uncertainity of net income.
2.Well established market channel
There are two marketing routes that operate in field
1.Gather /Cultivator -----= Pharmacy
2.Gather/Cultivator ----=Trader ----= Pharmacy
33. Export Promotion Bureau may guide
about some of the plants that are
currently demanded . The publication
of data about medicinal herbs in this
regard will be of great value to
different stake holders
34. MARKETING STRUCTURE
Trade of crude vegetable drugs is very erratic in Pakistan. Prices fluctuate greatly due to variations in external and
internal demands within the country. Traders frequently underpay collectors of the raw materials and sell the
products at a large profit. Hencethe availability of particular crude drugs remains very unstable and market
trends cannot be easily determined.
Reasons for fluctuation in price :
The margin of profit earned by the traders is very large since they purchase the crude drugs at nominal rates and
obtain the maximum price from the consumers.
The export of crude drugs from Pakistan is very erratic due to the "Standards restrictions" imposed by the developed
countries of the world. Essential Oils of Anise, Caraway, Coriander, Fennel, Lavender, Sperarmint and
Rosemary are extensively used as flavors both in domestic consumption and abroad. Raw material for these
culinary herbs is cultivated to obtain the product.
35. 1. Availability of scarce medicinal plants in remote
locations,· availability of medicinal plants on commercial farmlands,
2. Availability of plant supply from changing land-use,
3. Availability of medicinal plants on managed communal lands,
4. Availability of a wide range of cultivation, processing, and
Marketing expertise in other sectors,
5. Access to international examples of medicine production for
traditional markets,
6. Large demand for new agricultural opportunities on commercial
farms, subsistence farms, and redistributed farms,
36. 7. Availability of progressive farmers with access to resources,
8.Robust nature of indigenous medicinal plants which require few
agricultural
inputs,
9.wide range of sites for product distribution, ranging from the farm gate
to
urban processing factories,
10.bility to supply specific species at times of the year when they are
usually
not available,
11. A large number of plant gatherers with appropriate knowledge that
could
promote the cultivation of plants for the market,
12. Documentation and establishment of accepted guidelines for use and
dosages
of medicinal plants, and
13. Several organizations have experience in indigenous medicine markets
37.
38. 1. Market Trends
2. Price information
3. Market news
4. Botanical product specifications
5. Meetings and trade shows
6. Directory of global herb trade associations
7. Special features (e.g. company profiles, regulations)
39.
40. S.No Problem Solution
1. Poor agricultural practices Good agriculture Practices
specific to area and climate
2. Poor harvesting (indiscriminate) and
post-harvest treatment practices
Proper harvesting and practices
to minimize Post Harvest losses
in storage
3. Lack of research on development of
high-yielding varieties,
domestication
Enhancement of Research
And Development Projects
4 Inefficient processing techniques leading
to low yields and poor quality
products , Insufficient data on the peak
and lean raw drug collection periods
Introduction of new processing
techniques and preparation of
data for products both in yield
and use.
5 Lack of Poor propagation methods Promotion of new propagation
methods
41. S.No Problem Solution
6 Poor quality control
procedures
Standardization of Products
7. High energy losses during
processing
Low consuming energy machineries
8. Lack of current good
manufacturing practices
Promotion of Good Manufacturing
Practices , Traditional medicines
manufacturers and scientists should be
encouraged to carry out research into the
cultivation of medicinal plants.
9 Lack of R & D on product and
process development -
Difficulties in marketing
Strengthening of rural development
infrastructure .
10 Lack of local market for
primary processed products
Provision of Local Market to farmers and
linkage of collectors with market
11 Lack of trained personnel and
equipment
Human Resource Development through
Training to different stake holders in
collection, cultivation, processing and
marketing of medicines.
42. S.No Problem Solution
12 Lack of facilities to fabricate
equipment locally
Provision of facilities
13 Lack of access to latest Technological
and market information
Provision of access to Latest Technology
14 The lack of traceability of the path of
the raw drug back to it source
Paving a Path as desired by Farming
Community
15 Owing to the lack of information on
the market size and identification of
all market sites in Pakistan .
Establishment of Market
Information System marketing
strategies by the companies dealing
in herbal medicine.
16 Absence of comparative studies of
price structure and lack of time series
data on prices
Initiation of studies in this respect.
17 Ineffective regulatory body,
ineffective regulation by the
government in their crucial role in
the prevention of illegal trade.
Legislation for drugs Sale and Use .
legislation improving the status of
herbal medicine industry
43. S.No Problem Solution
18
Lack of attitudes toward
Medicinal Plants Cultivation and
market management
Creation of Attitude through
awareness programme on mass media
19
No Training to collector The plant collectors are needed to be
trained in proper harvesting methods.
20
Lack of correct identification of
medicinal plants
Proper identification through with the
collaboration among the taxonomists
and the local Herbalists is vital.
21
The price and quality of medicinal
plants in the market is not
uniform.
Necessary measures should
be taken in this regard for the
uniformity
22
No proper Selection of Plants Introduction of selected medicinal
plants as minor crops will not only
reduce the pressure on the natural
vegetation but will also improve the
Socio economical conditions of the
farmers.
44. S.No Problem Solution
23 Collectors, processors and traders face
problems in finding favorable markets due to
price factors,
quality and quantity considerations.
Training
24 Financial and logistic constraints make it
difficult for local producers and collectors to
interact more
closely with prospective clients
Financial help
25 Inadequate knowledge and incomplete
Information on products, markets and prices
on
the part of collectors/producers
Awareness
26 Difficult to No proper recognition access
appropriate markets and market information.
of environmentally and commercially sound
MPs.
Allowed Access
27 Lack of standardization and consistency in
quality
for international marketing
Proper standardization
28 Astringent phyto-sanitary regulations such as
requirement of microbiological test, pesticides
and heavy metal test by international markets
Legislation
45. 1.Recommendation of Medicinal Plants in different Ecolological zones in
Country special reference to KPK .one village one product .
2. Creation of awareness about medicinal plants both wild and cultivated
Through mass media .in
production and marketing
3. Marketing of medicinal plants in local and national as well as in
international
markets through exposure by different stake holders .
4. Local Community should be trained regarding methods of collection and
drying, and
sustainable harvesting Demonstration of the cultivation packages and R & D
in
marketing .
5. Plant collectors should be encouraged and educated in order to increase
their
bargaining power , thus increasing their revenues from medicinal plants.
6. Seed bank for the arrangement of MP seed , plants . Through farmers
bodies.
.
46. 7. Organic products and value addition through capacity building , the role of
women to be included in activities. review of local knowledge and harvest practices
8. A holistic management action plan is necessary to formulate for assessment and management of resource
base; best harvesting and processing practices; trade issues and aspects dealing with the intellectual
property rights on the traditional medicines .
9. Investments are needed for the development of appropriate conversation, cultivation harvesting
strategies, which will simultaneously meet the demand for low-cost and locally available medicines
10. At the same time, there must be immediate efforts to ensure the conservation of Diverse biological
resources and the preservation and application of local and cultural knowledge On the use of these
resources. biological studies (growth and regeneration rates, pollination system, seed dispersal, potential for
confusion with similar species, etc.) and assessment of harvest impact on viability of individuals
11. design and implementation of management scheme: annual harvesting quota, seasonal or regional
restriction and on certain plant parts or size classes, domestication programme
12. Research to investigate the sustainability of production systems is lacking and needs to be stimulated for
a better understanding of the biological dynamics of the resource in the wild and in domestication.
13. Eco-labelling and other social and economic incentives to strengthen market credibility and
competitiveness of biodiversity-friendly products need to be promoted
14. On the issue of intellectual property rights it needs to be elaborated how the country, the local user or
other entity can be adequately compensated for use of the resource by outsiders.
47. Three cities are the main final markets for traded MAPs once they are
moved out of District Swat. Our surveys (described below) included interviews with agents in
these markets. The three cities are:
Peshawar
The species of MAPs sold in Peshawar herbal markets are generally obtained from District Swat, Lahore, and
Afghanistan. Peshawar market also supplies some imported MAPs to District Swat and Afghanistan for local uses.
The market receives large quantities of herbal materials from District Swat which is then supplied to Lahore.
Lahore
Most of the dealers in Lahore herbal market are trading crude herbs imported from India, directly or indirectly. Over 50% of
materials traded
in Lahore are of Indian origin, and this is mainly due to cross border trade via train. The Lahore herbal market acts as a hub of
national trade
of MAPs. It is not only catering to the needs of smaller markets in various cities and towns of the province of Punjab but also
supplies
considerable quantities of materials to the Karachi market. The middlemen of the MAPs trade usually bring the materials from
District Swat to
Lahore.
Karachi
However, a few agents also bring the material directly from up-country, including District Swat. Prices of various items in
Karachi market are generally 10-20% higher than Lahore, reflecting higher transportation, higher labor costs, and
profits of additional middlemen.
Islamabad
Islamabad is another final market for MAP from District Swat but we did not conduct interviews there. Both the
Lahore and Karachi herbals markets are the major source of materials to the large national herbal pharmaceutical
companies. These companies generally purchase materials through middlemen or so-called suppliers
49. Export opportunities of natural products are tremendous, as the world market is
looking towards natural sources for the purposes of therapeutic use as well as
nutritional dietary supplements.
The global herbal remedies market can be classified into five strategic areas:
i) Phyto-Pharmaceuticals -the plant based drugs containing isolated pure active
compounds used to treat diseases;
ii) Medicinal Botanicals / Dietary Supplements -the whole plant or plant-part
extracts
used for maintenance of health by affecting a body structure and its function;
iii) Nutraceuticals the food containing supplements from natural (botanical)
sources,
that deliver a specific health benefit, including prevention and treatment of
disease;
iv) Cosmeceuticals -the cosmetic products which contain biologically active
ingredients
having an effect on the user and
50. In the light of this review, a number of actions are considered important at a
country level
for improving the medicinal plant industry and enhancing the development of a
more effective
trade in medicinal plants and their products in developing countries.
1.Establish a critical mass of cultivable land in order to guarantee larger consistent
supply. Promote farmer cooperation at village or regional level to guarantee a
critical
mass of cultivable land. Collectors should be organized into associations and
clusters
so that changes can be introduced in an effective and efficient manner.
2 Reduce the number of intermediaries involved in the distribution and marketing
chain,
and increase the negotiating power of the producers and collectors. This would
enhance the profit of primary farmers and collectors, many of whom are among
the
poorest of the population.
3. Improvements are needed in the areas of post collection handling, value
addition and
51. 4.Research and development on the chemical composition and the effect of poor practices on the active ingredients of the
selected species.
These efforts would be facilitated by improved cooperation and coordination between many of the groups with an interest in
this subject –
namely those involved in education, research, production, distribution and marketing. Greater cooperation between researchers
and farmers
Needs to be encouraged. Associated with these efforts, there is a need for improved product development.
5. Country authorities to develop effective strategies to support improved cultivation, quality controls systems, provision of
high quality
planting materials, and the encouragement of investments in new technologies.
6. Undertake a more in-depth global overview of the demand and supply of medicinal plants, herbal products and herbal drugs
in order to
clarify market issues, and consider more effective solutions. Many of the issues require more country and market-specific
analysis because of
the differing market conditions, approaches used, and materials and products beingfocussed on. Case studies of successful
marketing
approaches being used may assist other organizations or countries.
7.Developing countries should aim to cultivate their resources in a sustainable manner and enter markets at the early stages of
the value
chain by first supplying developed country manufacturers with unprocessed raw materials. They can then move towards
providing herbal
supplements before tackling the highly regulated market for herbal remedies.
8. Identify products which would be most amenable to sustainable commercial development and industrial processing in the
supplying
52. 9. Value-addition through processing, and improved marketing of the
medicinal plants.
It is also important that the benefits of the expanded interest in medicinal
plants be
More equitably shared.
10. Enterprise development and promotion of the complete market chain. A
strong
Market orientation is essential for the development of the sector. A holistic
approach
needs to be adopted for the promotion of trade. Specific interventions which
only
target the collectors are insufficient.
11. The organic nature of the produce should be
explored and capitalized on for export marketing.
53. 15. The gaps between the producers/collectors and traders or buyers need to be minimized
as these are at present very wide and often inequitable
16. A holistic management action plan is necessary to formulate for assessment and
management of
resource base; best harvesting and processing practices; trade issues and aspects dealing
with
the intellectual property rights on the traditional medicines
17.A ll-our efforts should be made to adopt a package of best practices encompassing
conservation, cultivation, quality control and standardization and research and
development for medicinal and herbals for improving its marketing performance
efficiently.
18. Research should identify genotypes with high potential for commercial purposes, and
then conduct trials for the selection of high yielding varieties. here should be a
reorientation of research investment regarding medicinal plants, with a shift from
pharmacological studies to research which identifies effective methods of sustaining
market supply and improving the quality of products currently consumed.