A Brief presentation about Seed Marketing and Industry. It helps to understand what is Seed Marketing and Industry & why is this important in Seed Science & Technology as well as in Agriculture. Importance of Seed Marketing & Industry, Growth and current status of Seed Industry. Central level Seed Marketing Structure.

1. COURSE SEMINAR (SST-591) ON
TOPIC:- SEED INDUSTRY & MARKETING
Name of Advisor Name of Student
Dr. C. L. MAURYA SHIVAM DUBEY
Professor & HOD. I’d No. CA-11964/21
Seed Sci. & Tech. M.Sc.(Ag) III Semester
Department of Seed Science & Technology
Chandra Shekhar Azad University Of Agriculture
and Technology Kanpur-208002
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2. OVERVIEW OF SEED MARKETING
What is Seed Marketing.
Components of Seed Marketing.
Structure and Organization.
Factors affecting Seed Marketing.
OVERVIEW OF SEED INDUSTRY
What is Seed Industry.
Current status of Seed Industry.
History and Development of Seed Industry in India.
Problems in Seed Industry.
Conclusion.
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3.  Definition:- Seed marketing
should aim to satisfy the
farmers demand for a reliable
supply of a range of improved
seed varieties of assured
quality at an acceptable price.
 Seed Marketing:- In simple
term it is acquisition and
selling of packed seeds,
intermediate storage, delivery
and sales promotional
activities.
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4. 1) Demand Forecast.
2) Marketing Structure.
3) Arrangement for storage of seeds.
4) Sales promotional activities.
5) Post sales services.
6) Economics of seed production and pricing.
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5. It is the assurance of demand for seed in terms of quantity,
quality, price, place and time.
This avoids shortage and gluts and also ensures stable
prices and profits.
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6. Factors to be considered for demand forecast:-
i. Area covered under different crop varieties, seed rate, SRR and
assessment of potential seed requirement in different crop varieties.
ii. Impact of extension efforts on the introduction of improved
production techniques and future plans for promotion.
iii. Current acreage under high yielding varieties and amount of seed
sold in the last year.
iv. Cultivators preferences for varieties, package size, kind of packing,
quality and price.
v. Number and size of competitors.
vi. Kind of publicity and sales promotion that are most effective.
vii. Climate of the area where seed is being marketed.
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7. The establishment of effective
channel of distribution is the
key to the success of seed
marketing.
The channel through which
seed distribution carried out
varies with the needs of the
seed companies.
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8. Types of Seed Distribution System in India:-
A). Farmer to Farmer Distribution:- Informal system.
 Farmers obtain their seed either on cash payment basis /Exchange basis with his
neighbor.
B). Distribution by Co-operatives:- formal system.
 Promotes by Government through subsidies and guarantees.
C). Distribution by the Department of Agriculture:-
 Seeds are purchased by the Govt. and distributed through DAO’s & BDO’s.
D). Distribution by the Non-govt. or Quasi govt. agencies:-
 Seeds are distributed through a network of Seed Distributors & Seed Dealers.
 As per the recommendations of the SRT (1968) and NCA (1976), State govt.
should be delinked from procurement and distribution of seed.
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9. Central Marketing
Cell
Regional Offices
Regional Offices
Dealers
(Cooperative)
Dealers
(Pvt.)
Sole distributors
(Private)
Dealers
(Pvt.)
Dealers
(Cooperative)
Dealers
(Agro Sales Services)
Dealers
(Agro Sales Services)
Company Owned
Sale depots
Regional Offices
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10. a) New paper:- Important means for promotion ,the advertisement
should be location and time specific.
b) Cinema slides:- This is an effective tool, it should be in the
vernacular to be more effective.
c) Hoardings:- Location of hoardings should be such that being seen
by maximum number of farmers. Good location would be market
places, bus stand, railway station etc.
d) Radio:- Broadcasting through AIR/radio important means to reach
the needy farmers.
e) Melas:- Kisan/Field days/Krishi mela—SAU’s ICAR, Govt.
organization etc.
f) Field Demonstrations:- Best method of convincing and inspire
confidence in farmers to adopt scientific agricultural practices and
the use of quality seeds. 16 February 2023 10

11. Factors Affecting Seed Marketing:-
1. Availability of well identified and accepted varieties.
2. Adequate production, storage & testing facilities.
3. Official programme.
4. Demand forecast: reliable demand forecast is necessary for viable
seed marketing.
5. Market intelligence:- System should be so developed as to provide
reliable information to keep official and private institutions up to
date on production and supply patterns.
6. Transport and storage arrangements.
7. Nature of product (Seed is perishable commodity).
8. Quality control programme.
9. Publicity.
10. Financial rewards.
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12. 16 February 2023 12

13. Seed industry means the entire chain linked stages that
start with breeding and crop improvement through seed
multiplication, processing, certification and ends with seed
distribution.
Seed industry means doing business in connection with
breeding, propagation, production, processing, leasing,
export, import of the seeds.
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14.  Indian seed Industry is one of the most mature and vibrant one in
the world currently occupying the 5th position with nearly US$ 5.5
Billion turn-over in 2021. During the past 5 years the Indian Seed
Industry has been growing at a CAGR of 12% compared to global
growth of 6-7% and market reach to US$ 11.3 Billion by 2027.
 Indian Seed Industry is poised to grow at a CAGR of 12.75% for next
6 years(2021-2027).
 For raising the agricultural productivity, Seed is most appropriate
and cheapest input. Only by the use of good quality seeds we can
increase the yield about 15-20 percent and it may be up to 45 % with
proper and efficient use of other inputs (Ali, 2016).
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15.  1924, International Seed Testing Association (ISTA) was established in Norway.
 In 1925, the Royal commission on agriculture made recommendations for the
introduction and spread of the improved varieties.
 1951, First Five-Year Plan started with an aim to multiply and distribute seeds.
 In 1952, Grow More Food enquiry committee was constituted they recommended
seed multiplication and distribution schemes.
 AICRP on maize was started in 1957 and within 4 years of its establishment 4
maize hybrids were developed.
 1961, The first Seed Testing laboratory was established in IARI, New Delhi.
 1963, National Seed Corporation (NSC) was established to develop Indian Seed
Industry.
 In 1966, high yielding variety programme was launched by Govt. Of INDIA.
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16.  1966, Indian Seeds Act was passed by Government of India with a view to
regulate quality of seeds on 29th December.
 1968, The Seed Rules were framed in India in consultation with ISTA. NSC
established its own Seed Testing Laboratory.
 1969, Establishment of Tarai Development Corporation (TDC) with world bank
assistance with primary objective of production of quality seeds.
 In 1971, Indian Society of Seed Technology (ISST) was formed.
 1983, Enactment of Seed Control Order - Seeds was declared an essential
commodity.
 New Policy on Seed development was passed on 16 Sept.1988 came into effect on
first Oct.1988.
 2001, The Protection of Plant Varieties and Farmers’ Rights(PPV&FR) bill was
formulated to establish an effective system for protection of plant varieties.
 2002, National Seed Policy – to provide appropriate climate for seed industry.
 2004, The New Seed Bill was submitted to address all seed related issue which
will replace all other existing Acts regarding seeds.
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17.  Distribution Problems:-
 Short Shelf Life of the Seeds.
 Unpredictability of the Demand.
 Lack of Effective Monitoring
Mechanism.
 Lack of Infrastructure.
 Poor Extension Services.
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18. CONCLUSION
The study of Seed Industry & Marketing gives us vast
knowledge about the expanding scope of the seed industry
as well as the current status of growth of seed industry.
Marketing awakes interest in the seed producers as well
as consumers respectively.
It is expected to provide the impetus for a new revolution
in Indian agriculture, based on the efficient system for
supply of seeds of the best quality to the cultivator.
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19. REFERENCES
Agrawal R.L. Seed Technology. Seed Marketing, p. 422-
436, Oxford and IBH Publishing Co. New Delhi; c1995.
https://www.imarcgroup.com/seed-industry-in-india
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20. THANK YOU
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