Google recently did a major PageRank update where many sites lost points, likely in response to link selling. The author saw their major site drop from PR6 to PR4, which was psychologically disappointing despite traffic increasing. While PageRank may not reflect true rankings, it has perceived value - customers and partners perceive higher PR sites as more credible and successful. PageRank remains an important factor for online businesses.
The next Google update, Penguin, has been a hot topic for search marketers and there has been much anticipation of its launch. Google recently announced that Penguin will launch “as soon as it’s ready,” but remains vague on the specific timing. So what does that mean for marketers and what should they do now?
Merove Heifetz, Associate Director of SEO & Digital Strategy and Bonnie Herman, Senior Account Manager of SEO & Digital Strategy will discuss what the Penguin update may entail, how to prepare your site and why it’s so important.
In this webinar you will learn:
• What you need to know about the upcoming Penguin update
• What necessary steps to take to prepare your website for Penguin
• How to identify if your site has been negatively impacted
• How to manage the negative impacts on your website
Marriage of Content + SEO: Tips for Keeping the Relationship StrongAcceleration Partners
When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting.
Merove Heifetz, Director of SEO & Strategy at Acceleration Partners and Brittni Kinney, Client Engagement Specialist at Influence & Co., will discuss some external factors impacting this relationship (and potentially leading it astray) and share ideas for how digital marketers can help ensure a union that’s successful and in sync for years to come.
In this webinar you will learn:
- Tips for reinvigorating your content so that it attracts and engages your audience
- Hot SEO techniques marketers are leveraging to share their content and make it irresistible to search engines
- Things to avoid in your SEO + content relationship so that it doesn’t turn toxic
Unpacking the Local Search Ranking Factors for 2021 & BeyondSeven Figure Agency
Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/
To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search.
In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients…
Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/
A Survival Guide for the Overwhelmed Online MarketerStoney deGeyter
There is so much required to run a successful web marketing campaign, we often don't know where to start. A good web marketing strategy requires a P.L.A.N.:
Priorities: Basic Survival Strategies
Landscape: Web Marketing Facts and Fiction
Action: Optimization Tools and Tactics
Navigation: Maintaining a Healthy Web Presence
Each section will provide tips, tools and techniques you need to be effective at online marketing without becoming overwhelmed.
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
Danny Goodwin — How & Why You Must Improve or Remove Your Old ContentSemrush
These slides were presented during the SEMrush webinar "How & Why You Must Improve or Remove Your Old Content". To access video and siides, visit https://www.semrush.com/webinars/how-and-why-you-must-improve-or-remove-your-old-content/
The next Google update, Penguin, has been a hot topic for search marketers and there has been much anticipation of its launch. Google recently announced that Penguin will launch “as soon as it’s ready,” but remains vague on the specific timing. So what does that mean for marketers and what should they do now?
Merove Heifetz, Associate Director of SEO & Digital Strategy and Bonnie Herman, Senior Account Manager of SEO & Digital Strategy will discuss what the Penguin update may entail, how to prepare your site and why it’s so important.
In this webinar you will learn:
• What you need to know about the upcoming Penguin update
• What necessary steps to take to prepare your website for Penguin
• How to identify if your site has been negatively impacted
• How to manage the negative impacts on your website
Marriage of Content + SEO: Tips for Keeping the Relationship StrongAcceleration Partners
When content and SEO fell in love, it was a match made in marketing heaven. But as any long-term relationship can attest, it can be challenging to keep things fresh, relevant and interesting.
Merove Heifetz, Director of SEO & Strategy at Acceleration Partners and Brittni Kinney, Client Engagement Specialist at Influence & Co., will discuss some external factors impacting this relationship (and potentially leading it astray) and share ideas for how digital marketers can help ensure a union that’s successful and in sync for years to come.
In this webinar you will learn:
- Tips for reinvigorating your content so that it attracts and engages your audience
- Hot SEO techniques marketers are leveraging to share their content and make it irresistible to search engines
- Things to avoid in your SEO + content relationship so that it doesn’t turn toxic
Unpacking the Local Search Ranking Factors for 2021 & BeyondSeven Figure Agency
Darren Shaw is one of the TOP Experts in all things Local Search. Every year he publishes a deep dive report called “The Local Search Ranking Factors Survey”. You can check it out here – https://whitespark.ca/local-search-ranking-factors/
To get these factors, Darren & his team interview 50 of the top Local SEO Experts and went DEEP on what they felt were the most important factors that contributed to ranking in local search.
In this LIVE session, we’ll explain the findings, the key insights, and what you need to know to drive better local ranking results for your clients…
Access the full recording of this session here -> https://www.sevenfigureagency.com/unpacking-the-2020-local-search-ranking-factors/
A Survival Guide for the Overwhelmed Online MarketerStoney deGeyter
There is so much required to run a successful web marketing campaign, we often don't know where to start. A good web marketing strategy requires a P.L.A.N.:
Priorities: Basic Survival Strategies
Landscape: Web Marketing Facts and Fiction
Action: Optimization Tools and Tactics
Navigation: Maintaining a Healthy Web Presence
Each section will provide tips, tools and techniques you need to be effective at online marketing without becoming overwhelmed.
6 steps to earning more leads using Local SEOEagan Heath
People search online every day for local services and products, but unless your link appears in the top spots on the results page, chances are they aren't finding you. Local SEO agency owner Eagan Heath will share the steps his agency Get Found Madison takes to make themselves and their clients appear at the top of Google searches. He'll cover these actions in his "Local SEO checklist," a phrase which often ranks on page 1 nationally itself! Leave with an action plan for getting your small business found.
Danny Goodwin — How & Why You Must Improve or Remove Your Old ContentSemrush
These slides were presented during the SEMrush webinar "How & Why You Must Improve or Remove Your Old Content". To access video and siides, visit https://www.semrush.com/webinars/how-and-why-you-must-improve-or-remove-your-old-content/
Crawl before you run... with enterprise SEO
Enterprise websites are often large, sprawling things with dark corners people only find out about years later.
In this webinar with Amanda King, SEO Specialist at Optus, we’ll go through why it’s important you understand all the dark corners of your website (and how it impacts Google and other search engines seeing the important bits of your site).
Plus, if you’re so inclined, we’ll go through some easy ways to find potential rabbit holes, and other analysis and review to take to your teams or agencies.
Pratham Vision offers unique SEO and PPC solutions for large businesses, brands and enterprise. We have experts profession for blend technology and talent to achieve spectacular results.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...Branded3
Have you ever been at the back of a developer queue thinking “I wish I could just do this myself” but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
How to know weather page is of low quality in google's search engine - Webtra...Online Marketing Company
This rundown is an extraordinary pattern to begin disclosing to Google that you have astounding pages over low quality pages. Subsequent to benchmarking where your pages stand, you're showcasing accomplice can make a move to either reproduce content, expel content or erase whole pages if require be. Keep in mind, low quality pages, if left uncertain, will have a negative effect on your business. Try to take after these extraordinary rules, and connect with us on the off chance that you require a hand!
This is an SEO guide for designers who want to learn about making it easier for websites or blogs to be found by search engines. I'll explain the common mistakes made by designers and developers. Then I’ll provide some basic tips that you should be practicing to optimize your site for search engines
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
Paywall SEO: Digital First Print Second, From 0 to 35k subscribers in a yearDaniel Smullen
With more and more publishers adopting a paywall due to the decline in print circulation and revenue, media brands are looking to subscription models for the future of digital news and journalism.
But how do paywalls impact SEO? Learn the technical SEO best practices when it comes to integrating a paywall. Avoid the most common mistakes as they are revealed and get strategic insight into how Independent.ie went from 0 to 35k paying subscribers in a year. And think more than content when it comes to your paywall SEO strategy.
AMP for Publishers: Deleting AMP on News SEO | NESS 2021Daniel Smullen
Mediahuis Ireland decommissioned AMP. This presentation goes into detail on what the impact was on SEO metrics such as page experience and search traffic. TLDR deleting AMP had no impact on SEO.
The survey for 2014 is online. Join now: www.bit.ly/Poland21014
Web Analytics Study for Polish Market - 2013 overview plus comparison between 2012 and 2013. Interesting insights about Web Analytics Market in Poland.
Survey by Ralf Haberich (Analytics-Blogger, Speaker & Author) and Bluerank.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
Everything in SEO is directly or indirectly related to content. Just think about that for a second or two. Everything from how we attract, engage and convert consumers is centred around content. This session will explore how to grow your bottom line by creating knockout on-site content that delivers on both traffic and conversion fronts by simply understanding your consumers.
Crawl before you run... with enterprise SEO
Enterprise websites are often large, sprawling things with dark corners people only find out about years later.
In this webinar with Amanda King, SEO Specialist at Optus, we’ll go through why it’s important you understand all the dark corners of your website (and how it impacts Google and other search engines seeing the important bits of your site).
Plus, if you’re so inclined, we’ll go through some easy ways to find potential rabbit holes, and other analysis and review to take to your teams or agencies.
Pratham Vision offers unique SEO and PPC solutions for large businesses, brands and enterprise. We have experts profession for blend technology and talent to achieve spectacular results.
Strategical SEO Audits that Drive Growth at #DigitalOlympusAleyda Solís
Actionable tips to identify the issues & opportunities that matter the most and capitalize on quick wins and higher potential queries to drive out SEO efforts
SearchLeeds 2018 - Emma Barnes - Branded3 - Analytics Tracking: or how I lear...Branded3
Have you ever been at the back of a developer queue thinking “I wish I could just do this myself” but find Google Tag Manager slightly daunting? Emma's SearchLeeds 2018 talk provided a wealth of inspiration on how to use Google Tag Manager for SEO, PPC, Event Tracking and advanced Google Analytics implementations.
Tips for optimising for Google DiscoverLucinda Wood
This talk covers the latest developments in Google Discover and provides you with actionable tips to improve your chances of being visible in this rising new vertical of search. Delivered at BrightonSEO, BristolSEO and ReadingSEO 2019.
How to know weather page is of low quality in google's search engine - Webtra...Online Marketing Company
This rundown is an extraordinary pattern to begin disclosing to Google that you have astounding pages over low quality pages. Subsequent to benchmarking where your pages stand, you're showcasing accomplice can make a move to either reproduce content, expel content or erase whole pages if require be. Keep in mind, low quality pages, if left uncertain, will have a negative effect on your business. Try to take after these extraordinary rules, and connect with us on the off chance that you require a hand!
This is an SEO guide for designers who want to learn about making it easier for websites or blogs to be found by search engines. I'll explain the common mistakes made by designers and developers. Then I’ll provide some basic tips that you should be practicing to optimize your site for search engines
News SEO: Why we’ve de commissioned AMP - Brighton SEO September 2021Daniel Smullen
AMP is no longer a requirement of the top stories carousel on Google. And with the introduction of page experience as a ranking factor, this talk intends to provide insights into behind the scenes of a major news publisher de-commissioning AMP. Revealing what happens to top stories performance as well as the pros and cons of the AMP framework for publishers as well as it’s future in a new page experience world in News SEO.
Paywall SEO: Digital First Print Second, From 0 to 35k subscribers in a yearDaniel Smullen
With more and more publishers adopting a paywall due to the decline in print circulation and revenue, media brands are looking to subscription models for the future of digital news and journalism.
But how do paywalls impact SEO? Learn the technical SEO best practices when it comes to integrating a paywall. Avoid the most common mistakes as they are revealed and get strategic insight into how Independent.ie went from 0 to 35k paying subscribers in a year. And think more than content when it comes to your paywall SEO strategy.
AMP for Publishers: Deleting AMP on News SEO | NESS 2021Daniel Smullen
Mediahuis Ireland decommissioned AMP. This presentation goes into detail on what the impact was on SEO metrics such as page experience and search traffic. TLDR deleting AMP had no impact on SEO.
The survey for 2014 is online. Join now: www.bit.ly/Poland21014
Web Analytics Study for Polish Market - 2013 overview plus comparison between 2012 and 2013. Interesting insights about Web Analytics Market in Poland.
Survey by Ralf Haberich (Analytics-Blogger, Speaker & Author) and Bluerank.
What a wonderful day to celebrate the eternal sunshine of the spotless SEO mind! If you weren’t at the conference today or missed something, it’s alright, we’ve got your back - here are the key takeaways from the BrightonSEO September 2017 main stage. Check them out!
Everything in SEO is directly or indirectly related to content. Just think about that for a second or two. Everything from how we attract, engage and convert consumers is centred around content. This session will explore how to grow your bottom line by creating knockout on-site content that delivers on both traffic and conversion fronts by simply understanding your consumers.
Search Engine Optimization (SEO) for Beginners. You've finished your web design, uploaded your files, and set up your blog, but you're still not getting as many ...
http://www.pegasusconsultancyservices.com/
Panda and penguin google search algorithmbankimpandey
Panda focuses on the overall quality of your site for the user. To get that quality, use Google's checklist of questions to ask yourself as a general guide. The Penguin focuses on the backlink profile of your site and now works in a granular, real-time fashion. To respond accordingly, improve your overall backlink profile and delete the spammy link. It is also important to remember that in spite of some initial predictions, Google Disavow Tool still has a place in your SEO strategy. Use this to avoid manual penalties related to manual penalties and manual actions which may be beyond the scope of the penguins, but may still affect your ranking.
‘WEBSITE DEVELOPMENT’ DID YOU CHECK YOUR LOADING SPEED?Kaspar Lavik
What do we as clients need to see when we tap on a site? I think I can serenely say that everybody needs the same results-A site that heaps straight away and demonstrates to us precisely the data that we were scanning for.
Google Rank is an algorithm used by the Google web search engine to rank websites in their search engine results.
Google works because it relies on the millions of individuals posting links on websites to help determine which other sites offer content of value. Google assesses the importance of every web page using a variety of techniques, including its patented PageRank™ algorithm which analyzes which sites have been “voted” the best sources of information by other pages across the web.
2. This article was written in a simple language so you can
learn on how google is manipulating the pagerank. Pay
attention.
3. Recently Google did a major PageRank update where a lot
of sites were downgraded. Many experts believe this
PageRank update was Google's response to link selling -
sites which sell links lost points in their PageRank.
4. Google measures all web pages on a scale of importance
from 0 to 10, which is shown in a small green pixel bar on
browsers carrying the Google Toolbar. PageRank is
"supposedly" measured by the number of backlinks to
your site.
5. Online democracy in action, a link is a vote for your site.
The more votes you have the higher your site is ranked. At
least that's how it was supposed to work until a lot of high
PR sites started selling links and put a monkey wrench into
the whole system.
6. The latest update may be a smart move on Google's part
to curtail this practice; who's going to buy a link from a
PR2 or even a PR4 site? Besides this could be more than a
warning that your site will go down even further if you
continue to sell links.
7. Now this is more of a cosmetic change in PageRank than a
real change in your true rankings in Google. Just because
your PR goes down doesn't mean your keyword rankings
or traffic from Google also goes down.
8. I saw some of my sites go up, some stayed the same, but
my major site took a big hit - falling from PR6 to PR4. This
was more of a devastating blow than I expected mainly for
psychological reasons than actual consequences. After
years of building the best content you can muster and
constantly getting quality one-way links, to see that
PageRank drop was very disappointing and hits to the core
of your online work.
9. Google sometimes just slap you at the face without any
apparent reason. but lets keep it up.
10. I have been around for a while so I have experienced many
Google Updates - anyone remember the Florida Update? I
also keep my ears peeled to discussions of the latest
updates in Webmasterworld and Stompernet, and I even
read Matt Cutts when I get real nervous... so I knew not to
panic just because of the sudden drop in PageRank.
11. I also knew what most of the SEO experts were saying was
true because my major keywords stayed the same and my
Google traffic actually went up. But that's little comfort
when you're talking about Google; you immediately go
into overdrive and try to figure out where you went
wrong. What caused the drop - because whether
PageRank is meaningless or not, you're still going in the
wrong direction.
12. I saw many of my competitors drop too, but many stayed
the same and even a few increased in PageRank. What are
they doing right; what am I doing wrong? I don't sell links
but does Google think I am selling links was my main
concern? I even moved one external link from my main
page to another part of my site, just in case Google is
mistaking that as a paid link.
13. Welcome to webmaster's paranoid hell! Well, i believe
that every webmaster has becamed paranoid about
google one day.
14. For SEO reasons I have very few external links on my main
page. Can't see why Google downgraded my main site. I
have been at PR6 for years.
15. Herein lies my main beef, with Google you never really
know where you stand; you are constantly walking on
eggshells. No matter how good your content or your site is
- one misstep and you could be in the doghouse. All your
hard work can be taken away in a heartbeat.
16. It wouldn't matter so much if it was one of the other two
major search engines downgrading your site but this is
Google.
17. Free organic traffic from Google is vital to any online site
or business. I would take traffic from Google over any
other source of traffic on the web, except for traffic
coming from my articles on other sites, and even that
traffic probably originated from a search in Google.
18. Google and Google PageRank have always been important
to me - that's one of the reasons a sudden large drop
causes so much concern. There's another important
reason Google PageRank is important to me.
19. Most SEO experts mistakenly believe PageRank is
meaningless because Google is not giving us the true
ranking of any site or revealing all the backlinks, which is
supposedly one of the major factors in how Google ranks
sites. While this fact is obviously true, it has caused many
to jump to another conclusion.
20. Because Google is not giving us the real ranking, many
webmasters have dismissed PageRank as a vital element
in their sites. Don't make the same mistake.
21. Google PageRank is extremely important if you're doing
business on the web. The higher PR you have, the better.
But it has nothing to do with keyword rankings or first
page SERPs.
22. What many SEO experts fail to realize (not really their
business) is the whole "perceived" value of PageRank.
23. Google, hate it or love it, has become the most respected
company on the web in the eyes of the majority of the
web's users. It carries enormous weight and prestige. The
"perceived" value of a high PR7 or PR8 is extremely
valuable.
24. We are not talking about link selling; we are talking about
how a perspective business partner or customer will treat
your site or business.
25. Say you have two identical sites you want to do business
with online and you discover one is a Google PR2 site and
the other is a Google PR8 site - which one would you
choose to do business with? Honestly?
26. From first-hand experience, I know any online company or
marketer will get more business offers and be offered
more partnerships/joint ventures if you have a high
Google PR site than a low one. It will make a difference to
your bottom line.
27. PageRank is important. PageRank has meaning. Even if it
has little bearing on your SERPs rankings or Google traffic,
PageRank can greatly influence the success of your online
site or venture. Don't ignore or dismiss PageRank as a
meaningless relic that didn't quite work out as Google had
planned for it in the first place.
29. The day Google gives its own site a PageRank of PR1 or
PR2 instead of the current PR10 - that's the day you can
dismiss PageRank as truly meaningless.