Luis Borges at the Corporate Startup Summit 2017

Corporate Startup Summit
2017
Confidential – Please do not copy, distribute or reproduce without prior approval
Zalando Innovation Lab
Slingshot
2017 Zalando,SE
Luis Borges
RESHAPING the
FUTURE of
INTRAPRENEURSHIP at
ZALANDO “TECH”:
from an idea to an all-encompassing ecosystem.

I had an idea
in Hack Week 2016!
Humberto Corona
Software Engineer / Data Scientist
Zalando Tech Dublin, Ireland
30 years old
Venezuela
Luis Borges – Reshaping the future of Intrapreneurship @ Zalando – CSS 2017
Hi! I’m Humberto.
I’m a Data Scientist
from Zalando Tech in Dublin

What do you need to do to
NOT
loose brilliant people?

The six levels
of Corporate
Entrepreneurship at
Zalando

BERLIN
Headquarter
>100
Nationalities
2008
Founded
~250
Newbies/month
+13,000
Employees
>500
Open Positions
15
Markets
~3,6 Billion €
Revenues

Make an event

Hack Week # 1:
pause your work,
pursue an idea and
make it happen!
Let’s hack this!

Z-ARCADE
LV BOOKSHELF
SPACE SHOE
SMART CLOSET
GOOMBA
PICKER

Luis Borges – Reshaping the future of Intrapreneurship @ Zalando

The Problem

How might we enable our
“Engineering teams”
to be innovative, more
productive and agile
every day?

Create a space

1) Product Discovery
2) R&D
3) Prototyping
+ 20% time
THE SHUTTLE
(2015)
SLINGSHOT

Source:
Space Stack => https://space.stackexchange.com/questions/9504/how-can-i-intuitively-understand-gravity-assists Luis Borges – Reshaping the future of Intrapreneurship @ Zalando – CSS 2017
SLINGSHOT ?

What is Slingshot?

How does Zalando
supports and encourages
Intrapreneurship?

(1) Autonomy
(2) Rewards(5) Time
(4) Support (3) Boundaries
Intrapreneurship Assessment
Survey: 180 techies

(1) Autonomy
(2) Rewards(5) Time
(4) Support (3) Boundaries
Intrapreneurship Assessment
Survey: 180 techies
Mismatch:
VPs ≠ Managers ≠ Employees
1) Resources allocation.
2) Decision making latitude.
3) Recognition.
4) Workloads.

The Opportunity

Build, measure, learn

“A platform to enable
intrapreneurial mindset and
create business value by kick
starting radical ideas or
failing fast”
Our purpose

Implement a Process

How it works?
PEOPLE
Intrapreneur Team up! Sponsor JuryMentors & Experts

PEOPLE
METHOD
Ideas Platform DVF Criteria Agile Design ThinkingLean Sprints
How it works?
Intrapreneur
Team up! Sponsor
JuryMentors &
Experts

METHOD Ideas
Platform
DVF Criteria
Agile Design Thinking
Lean Sprints
MONEY
Budget Developer platformLab Space 12 days
How it works?
PEOPLE
Intrapreneur
Team up! Sponsor
JuryMentors &
Experts

MATERIALS
10K+ sticky notes 20+ Boards 10+ Time-Timers Lots of these
How it works?
METHOD Ideas
Platform
DVF Criteria
Lean Sprints
MONEY Budget Developer platform
Lab Space 12 days
PEOPLE
Intrapreneur
Team up! Sponsor
JuryMentors &
Experts

MATERIALS 10K+ sticky
notes
20+ Boards
10+ Time-Timers
Lots of these
How it works?
METHOD Ideas
Platform
DVF Criteria
Lean Sprints
MONEY Budget Developer platform
Lab Space 12 days
PEOPLE
Intrapreneur
Team up! Sponsor
JuryMentors &
Experts
ENVIRONMENT
FAST FOCUSED TRUST COLLABORATIVE FUN

Intrapreneur
Ideas Platform
PEOPLE
METHOD
MONEY
MATERIALS
ENVIRONMENT
Team up! Sponsor JuryMentors & Experts
SprintsDVF Criteria Agile Design ThinkingLean
FAST FOCUSED TRUST COLLABORATIVE FUN
100K+ sticky notes 20+ Boards 10+ Time-Timers Lots of these
Budget Developer platformLab Space 12 days
How it works?

150+ Ideas
100+ Intrapreneurs
78% Failures ≈ 20 days TTF (Time to Failure)
32 Projects
15+ MVPs (Minimum Viable Products)
7 Integrations
5+ Mentors
5+ Workshops
3+ Projects/quarter
The Numbers

2,5 Million €

Scale UP!

2015
2018
2017
2019
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
2016
Our Journey

2015
2018
2017
2019
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
2016
19 Intrapreneurs
5 Projects
1 integration: Sizing

2015
2016
2018
2017
2019
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
106 Intrapreneurs
17 Projects
4 MPVs (1 CSR)
2 integrations: Open Source and R&D
19 Intrapreneurs
5 Projects

2015
2016
2018
2017
2019
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
73 Intrapreneurs
10 Projects
7 MPVs
3 new teams and funding
106 Intrapreneurs
17 Projects
4 MPVs (1 CSR)
2 integrations: Open Source and R&D
19 Intrapreneurs
5 Projects

2015
2016
2018
2017
2019
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
CEAI (*)
Business Mentors
Design Sprints
Idea Generation
Milestones
(*) CEAI:
Corporate Entrepreneurship
Assessment Instrument

2015
2016
2018
2017
2019
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Business Sponsors
Customer-Centric Projects (Non-tech)
Satellite members & projects
CEAI
CEAI
Business Mentors
Design Sprints
Idea Generation

2015
2016
2018
2017
2019
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1
Q2
Q3
Q4
Q1 HACK WEEK
Q2 HACK WEEK
Q3 HACK WEEK
Q4
HACK WEEK
ZALANDO “TECH”:
from an idea to an all-encompassing ecosystem.

Lesson Learned

We’re just getting
started…

(1)
We are much more
ready than before
Slingshot IA > Tech IA (*)
(*) IA: Intrapreneurship Assessment

(2)
Transparency boost
Management buy-in
10% increase in support

(3)
Communication
fosters collaboration
& speed
Teams working closer than ever

(4)
Focus on people,
not ideas
Great products start
with Great people

(5)
You don’t know the
metrics for a while
Have faith in your vision

Culture & Strategy

Our talent:

What our talent says:
It makes me proud that the project
makes sense and it has potential to
create impact and value.
We were not just sitting there
and coding, we were also
learning about the Business.
Software Engineer
Software Engineer
I would love to see the team
driving this forward and it
becomes a real Zalando product!
Software Engineer
I liked how much I learned
about Voice in such a short
time and also our speed
doing Research!
Coming from founding a Start-
up, it was very insightful
building from a user research
perspective.
Product Manager
UX Designer
I’m so excited with this new
technology and prototype with
Alexa SDK. It was even greater to
install Alexa on a Raspberry-Pi!
Product Manager

I really liked how educating the
sprint was and even better how
we bonded in just 4 days.
I’ve learnt during the Sprint the
value that lies behind thinking
fast and working faster!
Creative Director
Category Expert
Packaging Expert
What did I learn? A LOT about the
power of individual brainstorming,
A LOT about different corporate
areas, A LOT about prototyping.
I loved how we got so
creative just making
games. The working
atmosphere was great!
UX Designer
Software Engineer
I’ve learn how really user
testing takes place and how
product are built in the
company.
We’ve learnt so much about
Zalando in just 2 days!! Sometimes
we are isolated in our locations…
Thanks all for this GREAT 12
days, you really rock! So far, one
of the best experiences I've had in
Zalando. I would repeat it again,
no doubt.
Category Expert
What our talent says:

Humberto Corona
Software Engineer / Data Scientist
Zalando Tech Dublin, Ireland
30 years old
Venezuela
Hi! I’m Humberto.
I was a Data Scientist, now:
I’m a Product Specialist and an
Intrapreneur
I loved to see my first product in
contact with a real Zalando
customer!
I’ve learnt the value of
Prototyping without writing a
single line of code. Our users
always in the core of our design.

Thanks so much! ☺
Luis Borges
Innovation Manager
Intrapreneurship @ Zalando
Innovation Lab / Slingshot
luis.jose.borges.salazar@zalando.de
LinkedIn: luisjborges

Luis Borges at the Corporate Startup Summit 2017

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