The document describes the Siemens Intrapreneurs Bootcamp, which aims to empower employees to connect their passion and genius to drive breakthrough innovation for Siemens in an agile, customer-centric way. The bootcamp takes place over 7 weeks and 3 modules, allowing participants to commit to challenges, create and validate ideas through prototyping, and catalyze promising concepts by pitching them for resources. It provides inspiration, leadership, startup tools and a supportive network to guide ideas from discovery to implementation. The goal is to make real innovations that matter to employees, Siemens and customers.

1. Purpose Driven Innovation at the
Siemens Intrapreneurs Bootcamp
Dr. Bettina Maisch
siemens.comUnrestricted © Siemens AG 2018

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Corporate Entrepreneurship Summit - Zurich Dr. Bettina Maisch siemens.com/innovation3
Intrapreneurs Bootcamp – Make real what matters
Make real what matters.
To you. To Siemens. To our customers.
Context & Connect
Signal
Possibility
Commit
Build
TestCommit
Intelligence
Resources
Commit
to launch
Launch
Learn
Empowering people to connect to
their own genius & passion and
drive breakthrough innovation for
Siemens in an agile, customer-
centric way
Unrestricted © Siemens AG 2018
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Corporate Entrepreneurship Summit - Zurich Dr. Bettina Maisch siemens.com/innovation4
Intrapreneurs Bootcamp in a nutshell
Module #1: Commit & Explore
Date: March 22 – March 23, 2018
Location: Munich, Design Offices
- Purpose, connect, team-up
- Signals and ideate
- Get inspired and widen focus on AI
- Inspiring keynote speakers
- Develop the challenge and commit
(Fall in love with the problem, not with the
solution)
Module #2: Create & Validate
Date: April 11– April 13, 2018
Location: TUM Applied AI Lab, Garching
- Refine ideas & create „concept“
(Design Thinking, VPD, BizMo©, etc.)
- Prototyping mindset and ideate via first mockup
- Research & expert sparring
- Build prototype(s)
- Test & validate most critical hypothesis with
customers
Module #3: Catalyze
Date: May 07 – May 09, 2018
Location: Siemens AI Lab + HQ, Munich
- Fine tune market tested business concept
- Define required resources and way forward
(what do we need from investors?)
- Pitch preparation & training
- Pitch on stage to “Igniters”
- Team commitment – who will continue
7 days over 7 weeks | ~50 intrapreneurs | ~10 mentors | team of drivers, coaches & ignitors |

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Corporate Entrepreneurship Summit - Zurich Dr. Bettina Maisch siemens.com/innovation5
Intrapreneurs Bootcamp:
Providing a “green house” for corporate entrepreneurs
Inspirational Sessions
on trends, society,
Siemens
Innovation
Leadership Sessions
with Drivers, Coaches
and Mentors
Practical Start-up
Methods & Tools (e.g.
Design Thinking, Lean
Startup, Biz Modeling)
Fertile Space in
inspiring location
Relevant Network
to customers,
resources and
innovation ecosystem
Holistic framework to empower
purpose-driven employees from uncovering opportunities to bring ideas to life

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Purpose
People
Passion
Platform
EmPowerment

7. Make real what matters.
To you. To Siemens. To our customers.