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“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
“PIONIERGEIST” AT IT’S BEST
How we foster intrapreneurship @innogy – A case Study
Sebastian Hopp, @Innogy SE and
Thomas Hartmann, @str84wd Products
Sebastian Hopp & Thomas Hartmann
Future is…
Digitized
Decentralized
Decarbonized
Sebastian Hopp & Thomas Hartmann
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Sebastian Hopp & Thomas Hartmann
You can’t change an ORGANIZATION
If you do not change INDIVIDUALS
Sebastian Hopp & Thomas Hartmann
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Program
Layout
Ideation &
Customer Insight Solution Helicopter-Day Pitch Preperation Demo Day
2 Days 2 Days 1 Day/Team 1 Day Individual
Start Week 3 Week 6 Week 8 Week 10
Sebastian Hopp & Thomas Hartmann
CUSTOMER
INTERACTION
FAST
ITERATION PROTOTYPING
31 2
Sebastian Hopp & Thomas Hartmann
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Startups die
because they don’t
find customers.
Corporates die
because they don’t
talk to their customer.
Sebastian Hopp & Thomas Hartmann
FAST ITERATION
Sebastian Hopp & Thomas Hartmann
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Sendeeinheit
Impulsbanehmer
Wasserzähler
Sebastian Hopp & Thomas Hartmann
FAST
PROTOTYPING
FAST
PROTOTYPING
Sebastian Hopp & Thomas Hartmann
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
FAST
PROTOTYPING
Sebastian Hopp & Thomas Hartmann
CASE
STUDIES
Sebastian Hopp & Thomas Hartmann
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Team AI
Optimize our
business support
by applying AI
and robotization
Sebastian Hopp & Thomas Hartmann
Customer
Interviews
Sebastian Hopp & Thomas Hartmann
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
LEARNING
Sebastian Hopp & Thomas Hartmann
UNDERSTAND
THE CURRENT
PROCESS
Sebastian Hopp & Thomas Hartmann
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
DUMMY
DEVELOPED
Sebastian Hopp & Thomas Hartmann
PITCH
Sebastian Hopp & Thomas Hartmann
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
500.000 existing invoices to train algorithm
ALGORITHM
Sebastian Hopp & Thomas Hartmann
93%-99% accuracy for main categories
ACCURACY
Sebastian Hopp & Thomas Hartmann
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Friendly user group with 120 people
INTERFACE
Sebastian Hopp & Thomas Hartmann
Sebastian Hopp & Thomas Hartmann
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Sebastian Hopp & Thomas Hartmann
Xpense2Cash.com
Intelligent travel reimbursement
How can we cooperate with
handyman as a energy company
Sebastian Hopp & Thomas Hartmann
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
INTERVIEWS
Sebastian Hopp & Thomas Hartmann
Sebastian Hopp & Thomas Hartmann
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
TEAM
ANGRY
Craftsman are
always stressed
BUT
have never
time to talk.
Sebastian Hopp & Thomas Hartmann
Sebastian Hopp & Thomas Hartmann
Pivot towards the end user –
helping them compare offers of craftsmen
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Sebastian Hopp & Thomas Hartmann
Sebastian Hopp & Thomas Hartmann
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
STOPPED
BY LEGAL!
Sebastian Hopp & Thomas Hartmann
Sebastian Hopp & Thomas Hartmann
Generated &
tested idea
with 30.000€
in 4 months
New
perspective
based on
customer
insights
“Pioniergeist” at it’s best –
How we foster corporate innovation @innogy – A Case Study
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Rockstar
Team
Iterative
Approach
Customer
Centricity
Sebastian Hopp & Thomas Hartmann
LET'S
CONNECT!
Download slides & experiment tracker:
www.str84wd.com/CSS
Thomas.Hartmann@str84wd.com
Sebastian.Hopp@innogy.com
Sebastian Hopp & Thomas Hartmann

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  • 1. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com “PIONIERGEIST” AT IT’S BEST How we foster intrapreneurship @innogy – A case Study Sebastian Hopp, @Innogy SE and Thomas Hartmann, @str84wd Products Sebastian Hopp & Thomas Hartmann Future is… Digitized Decentralized Decarbonized Sebastian Hopp & Thomas Hartmann
  • 2. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com Sebastian Hopp & Thomas Hartmann You can’t change an ORGANIZATION If you do not change INDIVIDUALS Sebastian Hopp & Thomas Hartmann
  • 3. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com Program Layout Ideation & Customer Insight Solution Helicopter-Day Pitch Preperation Demo Day 2 Days 2 Days 1 Day/Team 1 Day Individual Start Week 3 Week 6 Week 8 Week 10 Sebastian Hopp & Thomas Hartmann CUSTOMER INTERACTION FAST ITERATION PROTOTYPING 31 2 Sebastian Hopp & Thomas Hartmann
  • 4. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com Startups die because they don’t find customers. Corporates die because they don’t talk to their customer. Sebastian Hopp & Thomas Hartmann FAST ITERATION Sebastian Hopp & Thomas Hartmann
  • 5. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com Sendeeinheit Impulsbanehmer Wasserzähler Sebastian Hopp & Thomas Hartmann FAST PROTOTYPING FAST PROTOTYPING Sebastian Hopp & Thomas Hartmann
  • 6. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com FAST PROTOTYPING Sebastian Hopp & Thomas Hartmann CASE STUDIES Sebastian Hopp & Thomas Hartmann
  • 7. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com Team AI Optimize our business support by applying AI and robotization Sebastian Hopp & Thomas Hartmann Customer Interviews Sebastian Hopp & Thomas Hartmann
  • 8. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com LEARNING Sebastian Hopp & Thomas Hartmann UNDERSTAND THE CURRENT PROCESS Sebastian Hopp & Thomas Hartmann
  • 9. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com DUMMY DEVELOPED Sebastian Hopp & Thomas Hartmann PITCH Sebastian Hopp & Thomas Hartmann
  • 10. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com 500.000 existing invoices to train algorithm ALGORITHM Sebastian Hopp & Thomas Hartmann 93%-99% accuracy for main categories ACCURACY Sebastian Hopp & Thomas Hartmann
  • 11. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com Friendly user group with 120 people INTERFACE Sebastian Hopp & Thomas Hartmann Sebastian Hopp & Thomas Hartmann
  • 12. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com Sebastian Hopp & Thomas Hartmann Xpense2Cash.com Intelligent travel reimbursement How can we cooperate with handyman as a energy company Sebastian Hopp & Thomas Hartmann
  • 13. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com INTERVIEWS Sebastian Hopp & Thomas Hartmann Sebastian Hopp & Thomas Hartmann
  • 14. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com TEAM ANGRY Craftsman are always stressed BUT have never time to talk. Sebastian Hopp & Thomas Hartmann Sebastian Hopp & Thomas Hartmann Pivot towards the end user – helping them compare offers of craftsmen
  • 15. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com Sebastian Hopp & Thomas Hartmann Sebastian Hopp & Thomas Hartmann
  • 16. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com STOPPED BY LEGAL! Sebastian Hopp & Thomas Hartmann Sebastian Hopp & Thomas Hartmann Generated & tested idea with 30.000€ in 4 months New perspective based on customer insights
  • 17. “Pioniergeist” at it’s best – How we foster corporate innovation @innogy – A Case Study Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com Rockstar Team Iterative Approach Customer Centricity Sebastian Hopp & Thomas Hartmann LET'S CONNECT! Download slides & experiment tracker: www.str84wd.com/CSS Thomas.Hartmann@str84wd.com Sebastian.Hopp@innogy.com Sebastian Hopp & Thomas Hartmann