P3 is a global network of innovative experts that provides consulting, engineering, and management services to customers across five industries. It was founded in 1996 and has since incubated 2-3 new subsidiaries per year focused on areas like automotive, aerospace, energy, and telecommunications. Lean Service Design is a framework presented by P3 for developing digital products in an efficient, customer-focused way through establishing a solid business case with validated assumptions and conducting simulated sales with actual customers to obtain empirical data.

1. P3 – Lean Service Design
CORPORATE INCUBATION
AND ACCELERATION SUMMIT
BERLIN, 20 JUNE 2018
ANDREAS JÄNSCH | KAI VON KUENHEIM

2. P3 – Lean Service Design
AUTOMOTIVE
AEROSPACE
ENERGY
TELECOMMUNICATIONS
PUBLIC SECTOR
P3 is a global network of innovative creative experts, whose triad offering enables
developing and implementing end-to-end solutions for customers in five industries.
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CONSULTING
SERVICES
ENGINEERING
SOLUTIONS
MANGEMENT
SUPPORT+
+
+

3. P3 – Lean Service Design
P3 evolution – entrepreneurship is in our DNA. P3 consistently fosters organic
growth. Founded in 1996, the group reliably incubates 2-3 subsidiaries a year.
Consulting Consulting
Consulting & Testing
Offshore & Engineering
Consulting
Consulting
Consulting
Consulting
Consulting & Testing
Engineering
Offshore & Engineering
Consulting & Engineering
Consulting
Consulting
Consulting & Testing
Consulting & Testing
Infotainment & Testing
Consulting
Consulting
Engineering
Consulting
Engineering
Consulting
1996 2016 2017201520142013201220102009200820072006200520022001
ingénieurs
south africa
marquis communications
Group Canada
Equipment and
Technology
Digital Services
Telehealthcare
Australia
Aerosystems
Solutions
DualSpace
Custom Cells
Insight
OSTO
energy and storage
marketing & sales
communications
technografik
india
north america
China
communications
ingenieurgesellschaft
aviation
systems
automotive
defense and security
Consulting
systems
VOITH aerospace
japan
ingenieros
north america CA
ec

4. P3 – Lean Service Design
The lessons we learned from various consulting projects.
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- Lack of digital product
development competence
- Lack of product
development method
- Lack of solid Business
Case standards/
templates
- Lack of Business Case
competence
- Lack of valid(ated)
assumptions
- Lack of fact-based
decision making

5. P3 – Lean Service Design
5
SCALE FIT
Lean Service Design is a framework of methods and tools for developing
digital products in a radically customer-focused and efficient way.
1 WEEK 4 WEEKS* 4 WEEKS* 1 WEEK1 WEEK
P3 QUICK CHECK
PROBLEM
SOLUTION FIT
PRODUCT MARKET
FIT – DEMAND
PRODUCT MARKET
FIT – PRICING
P3 P3 P3
a b c d e

6. P3 – Lean Service Design
A clear, easy to understand Business Case is the heart of Lean Service Design.
ASSUMPTIONS CALCULATION
- All calculations linked to
assumptions
- Revenues
- Variable and fixed costs
- Profit and loss
- Cashflow and NPV
- Assessment of results
- Recommendations
- All data and assumptions
- Impact assessment
- Validity assessment
- Test priorization
CONCLUSION

7. P3 – Lean Service Design
7
Customer survey is only one part of the medal, observe your customer with
simulated sales to get empirical data at low invest to validate your assumptions.
MEDIUM EVIDENCE STRONG EVIDENCE
Whatcustomersdo
Direct customer contact Observation of the customer
FAKE ADS
SMOKE
TESTS
LANDING
PAGE
CLICK
DUMMIES
A/B
TESTINGCUSTOMER
INTERVIEW
FOCUS
GROUPS
Whatcustomerssay
PILOTS
WEAK EVIDENCE

8. P3 – Lean Service Design
DERIVE HYPOTHESIS FOR ONE ASSUMPTION RATED ‘A’
DOCUMENT TOP3 ASSUMPTIONS
ASSESS IMPACT ON SUCCESS
ASSESS VALIDITY
PRIORITIZE ASSUMPTIONS
(A=HIGH IMPACT & LOW VALIDITY,
C=LOW IMPACT & HIGH VALIDITY)
DEFINE ONE EXPERIMENT
FOR THIS HYPOTHESIS
1
2
3
4
5
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LSD – as all lean concepts – is based on real-life doing instead of theoretical planning.
Therefor we want to use it in practice together with you. Right here, right now.
HIGH LOW
A B C
HIGH LOW

9. P3 – Lean Service Design
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SOLID BUSINESS
CASE DERIVED
MAIN
ASSUMPTIONS
DEFINED AND
VALIDATED
BUSINESS
MODEL
DEFINED AND
VALIDATED
SIMULATED
SALES WITH
ACTUAL
CUSTOMERS
DECISION GO/
NO GO MADE
WITH REAL
DATA
Lean Service Design deliverables

10. P3 – Lean service Design
ANDREAS JÄNSCH
Senior Expert
+49 179 206 95 74
andreas.jaensch@p3-group.com
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Kai von Kuenheim
Senior Expert
+49 (0) 151 19 534 512
Kai.vonKuenheim@p3-group.com
Thanks! Please get in touch with us if you want to make future decisions
based on rather knowledge than mere assumptions.

11. P3 – Lean Service Design