SlideShare a Scribd company logo
___BOOSTING
PASSION FOR INNOVATION
AND NEW BUSINESS
 Invented for life
since 1886
 402,166 associates,
thereof 64,409 in R&D
Figures as
of 12.2017
 60 countries, 440 regional subsidiaries,
280 manufacturing sites, 125 engineering locations
 78.1 billion euros in sales (thereof 52% in Europe),
R&D invest over the past 5 years of >30 billion euros
 Mobility Solutions (61% of sales), Industrial Technology,
Energy and Building Technology, Consumer Goods
www.wearebosch.com
www.bosch-ebike.com
www.bosch-sensortec.com
Take Chances &
Drive Opportunities
 From corporate start-ups to market leaders
Home of Innovation and Start-ups
Acceleration
Awards
FundingScouting Ideation Empowerment
Co-working Maker Space TransferPartnering Team
Challenges
& Barriers
 Global scouting team w/ push & pull
 One foot on the ground and “test balloons”
 Balanced innovation strategy w/ exploit & explore
Compete with Exploit
Source: Volocopter, Sept.2017
URBAN AIR MOBILITY
 Drive new topics against internal resistances
“DAVINCI” nominated @CSS 2018 as “THE BEST CORPORATE STARTUP”
Turn Passion into Involvement
 Business angels
from top management
 Self-aligned & cross-
functional team staffing
 Our role conflict:
enabler, mentor & challenger
Collaborate Efficiently
 Get rid of constraining internal enterprise processes
 Benefit from existing expertise, no NIH attitude
 Protect lean startups against business planning
 Cross-regional and cross-divisional teams
SMART AGRICULTURE
Gain Commitment
ADVANCED BATTERY
MANAGEMENT
FOR CE DEVICES
 Early financial buy-in of potential int. & ext. partners
 Establish internal “positive apostles”
 Contract co-funding from pilot customers
 Protect team resources and make
dept. heads part of success story
Keep running with Pivots
 Customer needs first, technology only enabler
 Convince investors from pivot
 Consider pivoting as basic success factor
 Collect learnings and recognize stop signs
SMART BATTERY SWITCH
Close Appreciatively 
Stopping is our biggest challenge!
Start-up specific decision
Pivot, or stop & learn
Portfolio driven decision
Appreciate and return associates
POWERTRAIN FOR
WHEELCHAIRS
Support the Transfer 
 Think early of a potential transfer unit
or effort to start a new business entity
 Guarantee empowerment after transfer
 Transfer of team members
 Maturity at transfer milestone
 Post transfer support
CES 2017
Hold the Portfolio Competitive
 Automotive, LeM, CE, IoT
 Semiconductor Components
 ECUs and Sensor Devices
 Systems and Solutions
 Software, IP
SENSOR
INTEGRATION
Let’s explore new worlds together…
6th Pitch Night
Innovation Campaign
Q1.2019
Partners Welcome!

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BPS "Corporate Startup Engagement"_Bosch

  • 2.  Invented for life since 1886  402,166 associates, thereof 64,409 in R&D Figures as of 12.2017  60 countries, 440 regional subsidiaries, 280 manufacturing sites, 125 engineering locations  78.1 billion euros in sales (thereof 52% in Europe), R&D invest over the past 5 years of >30 billion euros  Mobility Solutions (61% of sales), Industrial Technology, Energy and Building Technology, Consumer Goods www.wearebosch.com
  • 3. www.bosch-ebike.com www.bosch-sensortec.com Take Chances & Drive Opportunities  From corporate start-ups to market leaders
  • 4. Home of Innovation and Start-ups Acceleration Awards FundingScouting Ideation Empowerment Co-working Maker Space TransferPartnering Team
  • 6.  Global scouting team w/ push & pull  One foot on the ground and “test balloons”  Balanced innovation strategy w/ exploit & explore Compete with Exploit Source: Volocopter, Sept.2017 URBAN AIR MOBILITY  Drive new topics against internal resistances “DAVINCI” nominated @CSS 2018 as “THE BEST CORPORATE STARTUP”
  • 7. Turn Passion into Involvement  Business angels from top management  Self-aligned & cross- functional team staffing  Our role conflict: enabler, mentor & challenger
  • 8. Collaborate Efficiently  Get rid of constraining internal enterprise processes  Benefit from existing expertise, no NIH attitude  Protect lean startups against business planning  Cross-regional and cross-divisional teams SMART AGRICULTURE
  • 9. Gain Commitment ADVANCED BATTERY MANAGEMENT FOR CE DEVICES  Early financial buy-in of potential int. & ext. partners  Establish internal “positive apostles”  Contract co-funding from pilot customers  Protect team resources and make dept. heads part of success story
  • 10. Keep running with Pivots  Customer needs first, technology only enabler  Convince investors from pivot  Consider pivoting as basic success factor  Collect learnings and recognize stop signs SMART BATTERY SWITCH
  • 11. Close Appreciatively  Stopping is our biggest challenge! Start-up specific decision Pivot, or stop & learn Portfolio driven decision Appreciate and return associates POWERTRAIN FOR WHEELCHAIRS
  • 12. Support the Transfer   Think early of a potential transfer unit or effort to start a new business entity  Guarantee empowerment after transfer  Transfer of team members  Maturity at transfer milestone  Post transfer support CES 2017
  • 13. Hold the Portfolio Competitive  Automotive, LeM, CE, IoT  Semiconductor Components  ECUs and Sensor Devices  Systems and Solutions  Software, IP SENSOR INTEGRATION
  • 14. Let’s explore new worlds together… 6th Pitch Night Innovation Campaign Q1.2019 Partners Welcome!