This document discusses green supply chain management (GSCM) and its critical success factors for achieving sustainability in the Indian automobile industry. It defines GSCM as integrating environmental thinking into supply chain activities from product design to end-of-life management. The benefits of GSCM include increasing environmental constraints, corporate social responsibility, and evolving consumer demand. Areas to green the supply chain are product design, production, purchasing, packaging, warehousing, and logistics/reverse logistics. Interpretive Ranking Process is introduced as a decision-making method that combines intuitive and rational processes. The conclusion states that automobile organizations should improve sustainability through green materials, suppliers, and regulations to enhance image and position globally.

1. Green Supply Chain Management and Critical
success factors of green supply chain
management for achieving sustainability in Indian
automobile industry
Author : Sunil Luthra, Dixit Garg &
Abid Haleem .
Published in : Production Planning &
Control: The Management of
Operations
Pages : 339-362
Presented by : Nikunj Rana

2. What Is Green Supply Chain Management
“Integrating environment thinking into supply
chain management, including product design,
material sourcing and selection,
manufacturing processes, delivery of the final
product to the consumers, and end-of-life
management of the product after its useful
life".

3. Benefits Of Green SCM

4. Why there is need for Green SCM?
• Increasing Environmental Constraints due to Global
Warming
• Corporate Social Responsibility
• Beneficial for Organization
• Eco-friendly
• Increasing Environmental awareness in stakeholders
• Evolving Consumer and Client Demand
• Response to increasing fuel prices

5. Areas to Green the Supply Chain
• Designing Of Products
• Production
• Material Purchase
• Packaging
• Warehousing
• Logistics & Reverse Logistics

6. Designing Of Products
• An eco friendly design approach leads
1] Less material usage
2] Minimum Operations
3] Proper use of Computational fluid dynamics tools
can used to reduce the exhaust emissions at
designing level

7. Purchase
• Implementing Green purchasing policies
• Technical support to vendors to reduce the
emissions
• Guidelines for usage of less hazardous
materials

8. Production
• Achieving Economies of scale in production
• Lean manufacturing approach
• Fuel efficient tools and machines
• Selecting less carbon intensive energy sources

9. Packaging
• Mercury free
• Non toxic (minimize toxicity)
• PVC or DEHP free
• Recyclability
• Hazardous waste considerations
• Durability/Reusability
• Energy efficient

11. Logistics
• Optimized Truck loads
• Direct shipment to the customer(Dell model)
• Routing of distribution
• Reverse Logistics

12. Summary

13. IRP Interpretative Ranking Process
• Using the strengths of both the intuitive process and
the rational choice process of decision-making and
complementing the limitations of each one by the
other the interpretive ranking process is evolved.
• The IRP takes advantage of the analytical logic of the
rational choice process and couples it with the
strengths of the intuitive process at the elemental
level.
• In IRP, the expert is supposed to spell out the
interpretive logic for dominance of one element over
the other for each paired comparison.

16. Conlcusion
• They have made an attempt has been made to identify the
major CSFs that facilitate successful implementation of GSCM
practices in order to achieve sustainability in Indian
automobile industry.
• This study is one of the few studies that have considered the
environmental sustainability practices and their implications
on an emerging economy in the automobile industry of India.
• Automobile organizations should improve product quality
combining with the use of environmentally friendly materials,
collaboration with green suppliers and stringent regulations
to meet certain environmental requirements and improve
firms’ image, as well as their positions worldwide.
• This study is an attempt to apply a newly developed ranking
methodology, IRP to a case context related to Indian
automobile industry.

17. What I have learned .
• What is green supply chain ?
• Benefits and use of green supply chain .
• IRP method for decision making .
• How Green supply change can be helpful for
Indian Automotive.

18. Thank You