Data Therapy: Telling Your Story Well

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Slides from my session at the Do Good Data / Data on Purpose even: from Possibilities to Responsibilities

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  • Recovering computer scientist
    Presenting and creating tools activities about data literacy for a variety of audiences for 10 years
  • Improving operations is the standard approach, analyzing and metrics oriented, for internal audiences
    Spreading the message is also common, using data to show impact and effectiveness to external audiences
    Fewer folks think of the third, in the “campfire” model of bringing people together around data to accomplish a variety of goals at the same time
  • Here is a process, Sometimes a circle, triangle, whatever, but here is a line version
    The key bit is to figure out how to tell your story well – it’s all about audience and goals
  • Catherine D’Ignazio and I built DataBasic to make this fun
    New grant will help us work with you all to tailor this to NGO/CSO needs
  • And will support building guides to help you run these fun activities with your colleagues,
    Instead of crappy short descriptions online
  • USAID 50th anniversary celebration,
    Created by lemonly
  • USAID 50th anniversary celebration,
    Created by lemonly,
    Displayed online and in their HQ as a big banner,
    (I’m taking it out of context)
  • Data-dense, visually complex representations of complex data-driven stories are the inspirations we most often see.
  • Data-dense, visually complex representations of complex data-driven stories are the inspirations we most often see.
  • A move diverse set of techniques available
  • Based on your context, audience, and goals
  • Based on your context, audience, and goals
  • Make some simplifying assumptions about your audience
  • Make some simplifying assumptions about your audience
  • Make some simplifying assumptions about your audience
  • Hard to over-emphasize how obvious and forgettable this is
    Need to take this approach to tell your story well
  • Catherine D’Ignazio and I built DataBasic to make this fun
    New grant will help us work with you all to tailor this to NGO/CSO needs
  • In addition to DataBasic, my datatherapy activities are documented online
  • Data Therapy: Telling Your Story Well

    1. 1. #DoGoodData February 7, 9:00 a.m. – 1:00 p.m. Title: Job Title, Company name First & Last Name Data Therapy: Telling Your Story Well Research Scientist MIT Center for Civic Media @rahulbot Rahul Bhargava
    2. 2. #DoGoodData Agenda 1. Introductions 2. Collective Critique 3. Case Studies 4. Remixing a Story 5. Wrap-Up
    3. 3. Introduction
    4. 4. #DoGoodData Data is an Asset… improve operations spread the message bring people together
    5. 5. 6 Telling Your Story Well Asking questions Gathering data Finding a story Telling your story Trying it out Ask yourself about your audience and goals… …and see if you accomplish your goals with your target audience
    6. 6. #DoGoodData Group Therapy • How are you telling stories with data right now? • What do you wish you were doing?
    7. 7. 8 A suite of tools and activities for learning to work with data
    8. 8. Datatherapy.org
    9. 9. Collective Critique
    10. 10. 11 A Thing to Think With
    11. 11. 12 1. What’s the data? 2. What are the visual representations of the data? 3. What is the one-sentence story? 4. Is it well-told?
    12. 12. Examples
    13. 13. #DoGoodData The Usual Inspirations are Polished Tableau SoftwareVisual Explanations, Edward Tufte
    14. 14. #DoGoodData A Richer Set of Inspirations History Quilt, Elizabeth Peabody, 1856 Prudential Ribbons Experiment, 2014Food security data on a cucumber, Rahul Bhargava, 2014 Black Cloud, WWF & Ogilvy, 2007
    15. 15. #DoGoodData A Tool Belt of Techniques Personal Stories Data Sculptures Maps & Creative Maps Participatory Games Charts & Creative Charts
    16. 16. Remix a Story
    17. 17. Another Thing to Think With
    18. 18. Audiences • General public • Farmers • Consumers • Restaurateurs • Policy Makers • ….
    19. 19. Goals • Raise awareness • Change to lower-water crops • Buy lower-water groceries • Offer lower-water meals • Create incentives for lower water use • …
    20. 20. Remix the Story • Make a team of 3 or 4 people • Pick an audience and a goal that makes sense for them • Pick a tiny piece of the story that you think will accomplish the goal • Pick a technique to tell that story • Grab markers and sketch out your story visually on the whiteboard You have 15 minutes – have fun and be creative!
    21. 21. Wrap Up
    22. 22. #DoGoodData February 7, 9:00 a.m. – 1:00 p.m. Title: Job Title, Company name First & Last Name Know your audience and your goals before deciding how to tell your data-driven story
    23. 23. 25 A suite of tools and activities for learning to work with data
    24. 24. Datatherapy.org
    25. 25. Research Scientist MIT Center for Civic Media @rahulbot Rahul Bhargava Data Therapy: Telling Your Story Well

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