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#DoGoodData
February 7, 9:00 a.m. – 1:00 p.m.
Title:
Job Title, Company name
First & Last Name
Data Therapy: Telling Your ...
#DoGoodData
Agenda
1. Introductions
2. Collective Critique
3. Case Studies
4. Remixing a Story
5. Wrap-Up
Introduction
#DoGoodData
Data is an Asset…
improve
operations
spread the
message
bring people
together
6
Telling Your Story Well
Asking
questions
Gathering
data
Finding a
story
Telling
your story
Trying it
out
Ask yourself ab...
#DoGoodData
Group Therapy
• How are you telling stories
with data right now?
• What do you wish you
were doing?
8
A suite of tools and activities for learning to work with data
Datatherapy.org
Collective Critique
11
A Thing to Think With
12
1. What’s the data?
2. What are the visual
representations of the data?
3. What is the one-sentence
story?
4. Is it wel...
Examples
#DoGoodData
The Usual Inspirations are Polished
Tableau SoftwareVisual Explanations, Edward Tufte
#DoGoodData
A Richer Set of Inspirations
History Quilt, Elizabeth Peabody, 1856
Prudential Ribbons Experiment, 2014Food se...
#DoGoodData
A Tool Belt of Techniques
Personal Stories Data Sculptures
Maps & Creative Maps
Participatory Games
Charts & C...
Remix a Story
Another Thing to Think With
Audiences
• General public
• Farmers
• Consumers
• Restaurateurs
• Policy Makers
• ….
Goals
• Raise awareness
• Change to lower-water crops
• Buy lower-water groceries
• Offer lower-water meals
• Create incen...
Remix the Story
• Make a team of 3 or 4 people
• Pick an audience and a goal that makes sense for them
• Pick a tiny piece...
Wrap Up
#DoGoodData
February 7, 9:00 a.m. – 1:00 p.m.
Title:
Job Title, Company name
First & Last Name
Know your audience
and your...
25
A suite of tools and activities for learning to work with data
Datatherapy.org
Research Scientist
MIT Center for Civic Media
@rahulbot
Rahul Bhargava
Data Therapy: Telling Your Story Well
Data Therapy: Telling Your Story Well
Data Therapy: Telling Your Story Well
Data Therapy: Telling Your Story Well
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Data Therapy: Telling Your Story Well

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Slides from my session at the Do Good Data / Data on Purpose even: from Possibilities to Responsibilities

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Data Therapy: Telling Your Story Well

  1. 1. #DoGoodData February 7, 9:00 a.m. – 1:00 p.m. Title: Job Title, Company name First & Last Name Data Therapy: Telling Your Story Well Research Scientist MIT Center for Civic Media @rahulbot Rahul Bhargava
  2. 2. #DoGoodData Agenda 1. Introductions 2. Collective Critique 3. Case Studies 4. Remixing a Story 5. Wrap-Up
  3. 3. Introduction
  4. 4. #DoGoodData Data is an Asset… improve operations spread the message bring people together
  5. 5. 6 Telling Your Story Well Asking questions Gathering data Finding a story Telling your story Trying it out Ask yourself about your audience and goals… …and see if you accomplish your goals with your target audience
  6. 6. #DoGoodData Group Therapy • How are you telling stories with data right now? • What do you wish you were doing?
  7. 7. 8 A suite of tools and activities for learning to work with data
  8. 8. Datatherapy.org
  9. 9. Collective Critique
  10. 10. 11 A Thing to Think With
  11. 11. 12 1. What’s the data? 2. What are the visual representations of the data? 3. What is the one-sentence story? 4. Is it well-told?
  12. 12. Examples
  13. 13. #DoGoodData The Usual Inspirations are Polished Tableau SoftwareVisual Explanations, Edward Tufte
  14. 14. #DoGoodData A Richer Set of Inspirations History Quilt, Elizabeth Peabody, 1856 Prudential Ribbons Experiment, 2014Food security data on a cucumber, Rahul Bhargava, 2014 Black Cloud, WWF & Ogilvy, 2007
  15. 15. #DoGoodData A Tool Belt of Techniques Personal Stories Data Sculptures Maps & Creative Maps Participatory Games Charts & Creative Charts
  16. 16. Remix a Story
  17. 17. Another Thing to Think With
  18. 18. Audiences • General public • Farmers • Consumers • Restaurateurs • Policy Makers • ….
  19. 19. Goals • Raise awareness • Change to lower-water crops • Buy lower-water groceries • Offer lower-water meals • Create incentives for lower water use • …
  20. 20. Remix the Story • Make a team of 3 or 4 people • Pick an audience and a goal that makes sense for them • Pick a tiny piece of the story that you think will accomplish the goal • Pick a technique to tell that story • Grab markers and sketch out your story visually on the whiteboard You have 15 minutes – have fun and be creative!
  21. 21. Wrap Up
  22. 22. #DoGoodData February 7, 9:00 a.m. – 1:00 p.m. Title: Job Title, Company name First & Last Name Know your audience and your goals before deciding how to tell your data-driven story
  23. 23. 25 A suite of tools and activities for learning to work with data
  24. 24. Datatherapy.org
  25. 25. Research Scientist MIT Center for Civic Media @rahulbot Rahul Bhargava Data Therapy: Telling Your Story Well

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