Making Effective Slides

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Presentation about slide design, given at ANU July 2014

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Making Effective Slides

  1. “IMPRESSIVE MEYERS, BUT LET’S STICK TO YOUR QUANTITATIVE PROJECTIONS” WELCOME TO Designing Effective Presentations
  2. HELLO my name is
  3. HELLO my name is I AM A
  4. TODAY I WILL BE TALKING ABOUT What is Effective Slide Design? Using Type, Images and Color Some Information Design Basics
  5. Slides are not a document
  6. The audience will either listen or read (AND YOU READ THIS FASTER THAN I CAN SAY IT)
  7. Less stuff on slide = Less turning your back
  8. > 75 WORDS = DOCUMENT 50 WORDS = TELEPROMPTER VISUAL AID = PRESENTATION SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON SETH GODWIN
  9. Less content shows confidence in your content
  10. Text heavy slides are boring (AND MAKE YOUR CONTENT LOOK BORING)
  11. (DON’T MAKE A ‘SLIDEUMENT’*) Handouts are an alternative SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON GARR RENYOLDS
  12. TELEPROMPTER VISUAL AID SOURCE: NANCY DUARTE IN SLIDEOLOGY DRAWING ON SETH GODWIN
  13. ACADEMIC CONFERENCE COMMERCIAL PITCH 3MT
  14. ‘Simple’ is not always so simple Making effective slides will take longer than you think (36–90 HOURS FOR A ONE HOUR PRESENTATION WITH 30 SLIDES) SOURCE: NANCY DUARTE IN SLIDEOLOGY
  15. THE KEY TO KEEPING SLIDES SIMPLE Figure/Ground
  16. Jane Austen was an English novel- ist whose works of romantic fiction, set among the landed gentry, earned her a place as one of the most widely read writers in English literature. GROUND FIGURE
  17. Signal to Noise Ratio
  18. Maximize Signal Minimize Noise
  19. Avoid complicated shapes behind text
  20. Avoid strong colors in the background Unless your type contrasts
  21. Avoid bright colors on white (ESPECIALLY IF YOUR TYPE IS SMALL AND/OR THERE IS A LOT OF IT)
  22. Use less contrasty patterns like this one
  23. or use sizeWHICH CAN (SORT OF, MOST OF THE TIME) OVERCOME A CONTRASTY BACKGROUND
  24. Line stuff up and don’t mix alignments
  25. Avoid ‘panel-itis’
  26. Don’t ‘sprinkle’
  27. CREATE FOCUS
  28. Hierarchy
  29. Hierarchy helps the audience read in the right order So they will understand your main point THIS SLIDE IS FOR THE FOUCAULT THEORISTS
  30. or making things bigger Making things brighter Create hierarchy by placing stuff at the top of the page or…
  31. Negative space does not need to be filled
  32. It creates visual ‘breathing space’
  33. WORKING WITH type/image/color
  34. Images have ‘negative space’ too
  35. Serif OR Sans Serif (and typefaces who can’t decide)
  36. typefacescommunicate
  37. People disagree least with: Baskerville SOURCE: ERROL MORRIS, NEW YORK TIMES 2012
  38. People disagree the most with: Comic Sans SOURCE: ERROL MORRIS, NEW YORK TIMES 2012
  39. Contrast between thick and thin strokes is hard to read
  40. Minimal contrast is easier to read
  41. Gill Sans Ultra Bold Comic Sans Optima Papyrus Futura BrushScript Times New Roman
  42. Do not compress or extend type (YES, EVEN TO FIT STUFF ON THE SLIDE!)
  43. Use weight for emphasis rather than changing the typeface
  44. Don’t use more than three typeface changes on one single SLIDE
  45. Becarefulwithjustifiedtype. Especially when in a box
  46. Animations can be distracting (USE THEM SPARINGLY)
  47. Transition noises can be cheesy (THEY CHEAPEN THE TONE)
  48. Avoid clip art and cheap looking cartoons
  49. use high quality images
  50. Don’t distort images
  51. Size images so they can be aligned
  52. This is not ‘more interesting’ it’s just messy
  53. Avoid Visual Clichés
  54. SOURCE: NANCY DUARTE IN SLIDEOLOGY
  55. COLOR HAS CULTURAL AND PERSONAL MEANING Red = Death? Life + Creativity? Happiness? Danger? (BUT IT IS NOT THAT SIMPLE, CONTEXT IS IMPORTANT)
  56. THERE ARE ONLY 5 WAYS TO ORGANIZE INFORMATION LATCH
  57. LOCATION ALPHABETICAL TIME CATEGORY HIERARCHY
  58. Arrange data by the ‘story’ you want to tell: Location / data flow about distance/geography
  59. Arrange data by the ‘story’ you want to tell: Location / data flow about distance/geography Alphabetical / good for non-linear/‘miscellaneous’ information
  60. Arrange data by the ‘story’ you want to tell: Location / data flow about distance/geography Alphabetical / good for non-linear/‘miscellaneous’ information Time / sequence/change over time
  61. Arrange data by the ‘story’ you want to tell: Location / data flow about distance/geography Alphabetical / good for non-linear/‘miscellaneous’ information Time / sequence/change over time Category / arrange by similarity or relatedness
  62. Arrange data by the ‘story’ you want to tell: Location / data flow about distance/geography Alphabetical / good for non-linear/‘miscellaneous’ information Time / sequence/change over time Category / arrange by similarity or relatedness Hierarchy / common measure (highest to lowest, best to worst)
  63. NANCY DUARTE’S RULES ABOUT SHOWING DATA Tell the Truth SOURCE: NANCY DUARTE IN SLIDEOLOGY
  64. NANCY DUARTE’S RULES ABOUT SHOWING DATA Tell the Truth Get to the Point SOURCE: NANCY DUARTE IN SLIDEOLOGY
  65. NANCY DUARTE’S RULES ABOUT SHOWING DATA Tell the Truth Get to the Point Pick the right tool for the job SOURCE: NANCY DUARTE IN SLIDEOLOGY
  66. NANCY DUARTE’S RULES ABOUT SHOWING DATA Tell the Truth Get to the Point Pick the right tool for the job Highlight what’s important SOURCE: NANCY DUARTE IN SLIDEOLOGY
  67. NANCY DUARTE’S RULES ABOUT SHOWING DATA Tell the Truth Get to the Point Pick the right tool for the job Highlight what’s important Keep it simple SOURCE: NANCY DUARTE IN SLIDEOLOGY
  68. Pick the Right Tool for the Job Bar Charts / compare items
  69. Pick the Right Tool for the Job Bar Charts / compare items Line Graphs / show trends over time
  70. Pick the Right Tool for the Job Bar Charts / compare items Line Graphs / show trends over time Pie Charts / emphasize proportions
  71. Pick the Right Tool for the Job Bar Charts / compare items Line Graphs / show trends over time Pie Charts / emphasize proportions Flowcharts / show process and connectedness
  72. Scale 2003 2004 2005 2006 2007 2008 2009 Skill Development 86% 77% 90% 96% 92% 89% 92% Goals and Expectations 75% 80% 83% 88% 92% 87% 88% Examination 74% 62% 72% 77% 79% 80% 78% Supervision 64% 65% 70% 80% 74% 72% 75% Infrastructure 52% 44% 60% 68% 67% 65% 74% Intellectual Climate 45% 34% 49% 54% 56% 55% 59% Overall Satisfaction 68% 69% 73% 87% 85% 78% 75%
  73.  
  74. Highlight what’s important
  75. 100 95 90 85 80 75 70 65 60 55 50 45 40 35 30 % 2003 2004 2005 2006 2007 2008 2009 SKILL DEVELOPMENT GOALS AND EXPECTATIONS EXAMINATION SUPERVISION INFRASTRUCTURE INTELLECTUAL CLIMATE OVERALL SATISFACTION
  76. Remember: Signal to Noise
  77. Nancy Duarte’s book: Slideology slideology.com Really Bad Powerpoint by Seth Godin: sethgodin.com/freeprize/reallybad-1.pdf presentationzen.com Typeface Research: opinionator.blogs.nytimes.com/ 2012/08/08/hear-all-ye-people-hearken-o-earth/
  78. Any Questions?

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