The document discusses the 'Uber effect' in education, emphasizing the shift towards student-centered, personalized learning models resembling Uber's service innovation. It highlights faculty skepticism towards online education and the challenges posed by MOOCs to traditional universities, addressing issues such as student demographics and attrition rates in online courses. The future of online learning is projected to involve diverse delivery models, a focus on ethical considerations, and the integration of big data and learning analytics.

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The UBER effect
design4learning as a customized service
Pieter de Vries

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UBER
§ Innovative
§ Disruptive
§ Challenges regulations and laws
§ UBER is not a transport organization, but a customizer
§ Preference for clients with smart phone and credit card
Consumer level of empowerment is quickly
translated into expectations in other areas.

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UBER-like education
This would be student-centered
Learning is personalized
Learning is competency-based
Learning happens anytime, anywhere
Students take ownership over their learning

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Faculty perception of online learning
§ Remain highly skeptical about the efficacy of
online education
§ Consider the instructor-student relationship
essential for learning
§ Believe that ownership of online courses belongs
with them
§ Feel there is too little support for online course
development
§ Don’t want outside companies to create their
courses or curriculum
Inside Higher Ed, Nov 21, 2014

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The attack of the MOOCs
An army of new online courses is scaring the wits out of
traditional universities. But can they find a viable business
model?

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DelftX MOOCs: the first year
Introduction to Water and Climate
The basic elements of and the relation
between water and climate are highlighted
and further discussed together with their
mutual coherence.
Next Generation Infrastructures
Smart, secure and sustainable. The potential
role and impact of smart grids, eco-cities,
flexible infrastructures and ICT.
Solar Energy
This course will teach you to design a
complete photovoltaic system.
Introduction to Aeronautical Engineering
Discover the fascinating world of aviation
by investigating aeronautics, with a closer
look at aerodynamics and flight mechanics.

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DelftX Demographics
Water
Treatment
Solar Energy
• Gender • Level of Education

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Age distribution

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New sets of students

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Cultural preferences to work alone
or together
Accumulated Culture
Cluster
Preference to work alone, %
Preference to work together, %
WaterX
SolarX
WaterX
SolarX
African
38%
25%
57%
75%
English-speaking
54%
62%
41%
38%
Confucian
50%
58%
50%
42%
Eastern Europe
59%
64%
41%
36%
Germanic
76%
68%
24%
32%
Latin America
22%
43%
70%
57%
Latin Europe
53%
55%
47%
45%
Middle East
40%
39%
60%
60%
Nordic
0%
86%
100%
14%
South East Asia
40%
42%
58%
58%
Mixed
53%
55%
47%
45%
Total
47%
51%
50%
49%

12. Issues to consider
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Reports on first 5 MOOCs
§ ‘Knowledge acquisition approach’ to learning design
§ Organisation and materials better than the learning design
§ High attrition rate during first 2 weeks
§ Overall very acceptable attrition (after 20% of the course, less
than 20% drop out)
§ Development of metrics and indicators for student success
§ Gender gap widens during course (hard engineering courses)
§ Profession and background correlates with performance
§ Those who post more achieve higher

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Possible future
§ Online learning will be mainstream
§ Student demographics driven by working adults
§ Educational landscape of mixed delivery models
§ Courses are products of multi-disciplinary teams
§ Ownership, privacy and ethical will be a different issue
§ Course as a product (MOOC, online, blended)
§ Diverse practices for design, deliverance, maintenance and
upgrade
§ Big data & Learning analytics & Smart software

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Our vision
§ Holistic approach (organisation, teaching and learning,
content, technology, return on effort)
§ Use MOOCs impact as a momentum for motivation
§ Professional development and support structures
§ Online learning as a solution provider
§ The need for clever designs, well-organized in technical and
organizational settings
§ Design based research - continuous cycles of design,
enactment, analysis, redesign, quality assurance

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Business column
The SCENARIO
Issues and stakeholders
Strategic University role, educational policy, open en online
education, revenue models, communication strategy
Deans, DelftX, MT
Organizational Workflows and procedures, support structure, staff
development, documentation
Course teams, course teachers/owners, NMC, DelftX,
marketing
Educational proces Course design, pedagogical approach, use of media,
methods and tools, student support, interventions and
experiments, interaction, demographics, performance,
engagement, etc.
Course teachers, owners, students, educational policy
makers
Content Design, development, presentation, location, multiple
usage, etc.
Students, teachers, developers,
Technology Collection & design of tools for learning, teaching, learning
data analysis/visualization
edX consortium, NMC

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What is the UBER effect?
Customized service
Creates a network of peers in which the participants
interact and share in the value creation.
The UBER effect
Technological affordances (apps) that allow for
partial real time design4learning

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