Direction is a function followed by the top management Direction involves the process of ensuring that certain operations are carried out as originally planned. For more such innovative content on management studies, join WeSchool PGDM-DLP Program: http://bit.ly/ZEcPAc

1. Welingkar’s Distance Learning Division
CHAPTER-13
DIRECTING
We Learn – A Continuous Learning Forum

2. Welingkar’s Distance Learning Division
Introduction
• Direction is a management function
performed by the top level officers of
management. Direction is necessary in order
to achieve proper implementation of
direction.
We Learn – A Continuous Learning Forum

3. Welingkar’s Distance Learning Division
We Learn – A Continuous Learning Forum

4. Welingkar’s Distance Learning Division
Definition
• Direction consists of the process and
techniques utilized in issuing instructions and
making certain that operations are carried on
as originally planned.
We Learn – A Continuous Learning Forum

5. Welingkar’s Distance Learning Division
Principles of Direction
We Learn – A Continuous Learning Forum
DIRECTION
Direct
supervision
Feedback
information
Harmony of
objectives
Efficiency
Maximum
individual
contribution
Unit of
direction or
command
Effective
communication
Efficient control
comprehension
Follow through

6. Welingkar’s Distance Learning Division
Issuing orders or instructions
• An order is used by the management as a tool
for direction. As a directional technique, an
instruction is understood to be a charge by a
superior requiring a subordinate to act or
refrain from acting in a given circumstance
We Learn – A Continuous Learning Forum

7. Welingkar’s Distance Learning Division
Characteristics of a Good Order
• An order should be reasonable and
enforceable over subordinates
• A clearly defined order should be easily
understandable
• An order should be such a one as to facilitate
the achievement of the objectives of an
organization
• An order should be complete in all respects
We Learn – A Continuous Learning Forum

8. Welingkar’s Distance Learning Division
Characteristics of a Good Order
• An order should exhort willingness and
acceptance from the subordinates
• A written order is preferable to an oral order
• Appropriate tone is used by the superior while
issuing an order
• An order should specify the time within which
a job should be completed
• An order should be Intelligible
We Learn – A Continuous Learning Forum

9. Welingkar’s Distance Learning Division
Techniques of Direction
There are three directions.
• Consultative direction
• Free rein direction
• Autocratic direction
We Learn – A Continuous Learning Forum

10. Welingkar’s Distance Learning Division
Consultative direction
• The superior has consultation with his
subordinates before issuing a direction.
• The consultation is made to find out the
feasibility, enforceability and nature of
problem.
• Ultimately, the superior has the right to take
any decision and give the directions
We Learn – A Continuous Learning Forum

11. Welingkar’s Distance Learning Division
Free rein direction
• The subordinate is encouraged to solve the
problem independently under this direction
technique.
• Only highly educated, efficient and sincere
subordinate are required to apply there
direction techniques.
We Learn – A Continuous Learning Forum

12. Welingkar’s Distance Learning Division
Autocratic direction
• This is opposite to free rein direction
techniques.
• Supervisor commands his subordinates and
has close supervision.
• Now way left to the subordinates to show
their initiatives.
We Learn – A Continuous Learning Forum

13. Welingkar’s Distance Learning Division
Importance of Direction
Initiates action Helps to achieve
the objective
Coordination the group Provides stability
efforts and balance
ensures Reduces the reluctance
maximum individual to put up with
contribution changes
We Learn – A Continuous Learning Forum

14. Welingkar’s Distance Learning Division
Characteristics of Direction
• Performed by all levels of executives.
• Management initiates action through direction
• It is continuous throughout the life of the
organization
• Initially, direction is started at the top level
management.
• Subordinates do the things as per the original plan.
• Direction creates link between preparatory functions
and the control functions of management that
includes planning, organizing and staffing.
We Learn – A Continuous Learning Forum