The document provides tips for pitching and career success in the fashion industry. It advises the reader to trust their gut, gain practical experience over academic qualifications, be proactive in taking opportunities, build professional connections, and have an understanding of good content, analytics, and collaboration. The document emphasizes flexibility, following up on contacts, and remembering those who have helped in one's career.
I presented a short talk on innovation and building breakthrough ideas at in5, Innovation Centre (part of Dubai Internet City). The event was part of UAE Innovation Week program #UAE_Innovates. My session covered a number of lessons and insights from my experience on how to think in an innovative way.
You can read more about the program and watch the talks here: www.tecomgroup.ae/innovates/
I was recently asked to be a guest speaker at UNSW's Centre for Innovation & Entrepreneurship. If you're interested in finding out more or have any questions, feel free to contact me via @mishymash
Unleashing the potential of Consultative Selling by Shieny ApriliaAgate Studio
Presentasi dari Shieny Aprilia, Co-founder dan Solution Guild Master Agate Studio dalam event Talent Development Saturday Agate Studio. http://agatestudio.com
Talent Development Saturday adalah acara sharing crew Agate Studio dengan berbagai topik, mulai dari Art, Programming, Game Production, dan general business/management. TDS ini dilakukan tanggal 8 Februari 2014 di Bandung Digital Valley.
I presented a short talk on innovation and building breakthrough ideas at in5, Innovation Centre (part of Dubai Internet City). The event was part of UAE Innovation Week program #UAE_Innovates. My session covered a number of lessons and insights from my experience on how to think in an innovative way.
You can read more about the program and watch the talks here: www.tecomgroup.ae/innovates/
I was recently asked to be a guest speaker at UNSW's Centre for Innovation & Entrepreneurship. If you're interested in finding out more or have any questions, feel free to contact me via @mishymash
Unleashing the potential of Consultative Selling by Shieny ApriliaAgate Studio
Presentasi dari Shieny Aprilia, Co-founder dan Solution Guild Master Agate Studio dalam event Talent Development Saturday Agate Studio. http://agatestudio.com
Talent Development Saturday adalah acara sharing crew Agate Studio dengan berbagai topik, mulai dari Art, Programming, Game Production, dan general business/management. TDS ini dilakukan tanggal 8 Februari 2014 di Bandung Digital Valley.
3 Personal Development Ideas To Greatly Enhance Your LifeMichael Lee
The personal development ideas in this article might seem a little unorthodox, and perhaps you might even wonder what they’ll do for you, but give it a chance and you might be surprised at how your life improves.
Attached is an overview of 'unzip your soul'. This is a self discovery of blurring the distinction between work and life. I came to the other side of this journey after 10 years of enduring a professional life that did not inspire me in the slightest. Unzip Your Soul is a description of how I stopped striving to meet others expectations and developed my own! Enjoy!
My trends deck from SXSW Interactive 2015, including robots, flying cars, huge advances in healthcare and much more.
Slide 3 taken from TMW Unlimited's Gareth James' trends overview.
3 Personal Development Ideas To Greatly Enhance Your LifeMichael Lee
The personal development ideas in this article might seem a little unorthodox, and perhaps you might even wonder what they’ll do for you, but give it a chance and you might be surprised at how your life improves.
Attached is an overview of 'unzip your soul'. This is a self discovery of blurring the distinction between work and life. I came to the other side of this journey after 10 years of enduring a professional life that did not inspire me in the slightest. Unzip Your Soul is a description of how I stopped striving to meet others expectations and developed my own! Enjoy!
My trends deck from SXSW Interactive 2015, including robots, flying cars, huge advances in healthcare and much more.
Slide 3 taken from TMW Unlimited's Gareth James' trends overview.
The best speakers & key topics according to social data, the trends most relevant to communications professionals – plus a deep dive in to one of the biggest areas of focus for this year; Sports.
Crisis in social media; why it's not the end of the worldVikki Chowney
A deck I wrote for some training at Unilever, exploring social media crisis management. Inspiration from Jay Baer (http://www.convinceandconvert.com/social-media-crisis-2/dont-be-scared-be-prepared-how-to-manage-a-social-media-crisis/).
We are driven people, not job descriptionsFin Kingma
When our motivation is internalized - comes from ourselves – we become more proactive and way better at solving complex puzzles. For Agile projects, we need people with internalized motivation. Our internalization can be categorized into five levels:
1. External motivation (Forced).
2. Introjected motivation (Pressure).
3. Identified motivation (Social).
4. Integrated motivation (Goals).
5. Intrinsic motivation (Enjoy).
To become one of those ‘motivated individuals’ you need to act based on levels 3-5. To do so I recommend discovering what drives you on those levels.
As humans we make decisions from the inside out. It starts with a gut feeling (your internal drive); which results in specific behavior; which results in a specific action. There are many different ways to discover what drives us internally. I believe the first step in discovering who you are is deciding for yourself how you want to get there.
Coviam is an upstart digital platforms and products company with a core focus on disrupting traditional markets and business models with the strength of our innovation-driven digital value.
"We cannot solve our problems with the same thinking we used when we created them." -Albert Einstein
Train your brain to look at situations and problems differently, open your mind to new ideas, and use scientific reasoning on your problems.
British Jewellers' Association, "Growing your Business" seminar 25/07/2013The_BJA
The BJA recently held a “Growing Your Business” seminar at its Vyse Street offices that was open to both members and non members. Aimed to cover a wide range of topics all with the purpose of providing useful and practical business advice, the event attracted over 40 guests, who listened to presentations from a variety of jewellery industry stalwarts and industry experts.
At the AdU: Account Managment class, members of RPA, Common and DirecTV explained what it takes to be a strong account manager. Attendees were shown real-life examples and skills to apply to their own jobs and gained a better understanding of the many opportunities of working in account management.
Fola Daniel Adelesi charges you to get your finances right and also shows you a few things you are doing that may not be helping your finances to align as you expect it to.
ARD 2018 So you want to be an entrepreneur? Nanne Migchels
Stop waiting for that big idea to arrive. Get out there and find the sweet spot between your goals, competencies and market opportunities. You will then be able to work on stuff that you are good at, that is in demand and which has meaning to you. That has the sound of a winning combination.
How to dress for boardroom success without the frustration and stress of work...Julie Hyne
It's a well-known fact that first impressions count. If you're wondering how to create more executive presence and have greater impact, dressing for success could be your answer. For the full audio version click here https://Styleforlife.easywebinar.live/registration
Unlocking Innovation: Training Teams and Individuals to Have Every Day Breakthroughs
In order to stay ahead of the competition, people and teams must be creative and innovative. The key to success is engaging in ways of thinking that inspires breakthroughs. Science and technology is about using talent and skills to create possibilities. Did you know that there are proven tools to inspire teams to have every day breakthroughs? Uncover hidden talent on your team; learn strategies that are not only fun and creative, but also just might help you create the next breakthrough.
Learning Outcomes: Improve leadership skills to motivate, inspire, and foster innovation within an organization
At the end of this seminar participants will be able to:
a) Explore leadership skills that encourage creativity
b) Learn techniques and tools that support an inventive mind
c) Play games that inspire creativity and innovation
How to Use AI to Write a High-Quality Article that Ranksminatamang0021
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
SEO as the Backbone of Digital MarketingFelipe Bazon
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your Brand
What’s “In” and “Out” for ABM in 2024: Plays That Help You Grow and Ones to L...Demandbase
Delve into essential ABM ‘plays' that propel success while identifying and leaving behind tactics that no longer yield results. Led by ABM Experts, Jon Barcellos, Head of Solutions at Postal and Tom Keefe, Principal GTM Expert at Demandbase.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
5 big bets to drive growth in 2024 without one additional marketing dollar AND how to adapt to the biggest shifting eCommerce trend- AI.
1) Romance Your Customers - Retention
2) ‘Alternative’ Lead Gen - Advocacy
3) The Beautiful Basics - Conversion Rate Optimization
4) Land that Bottom Line - Profitability
5) Roll the Dice - New Business Models
Is AI-Generated Content the Future of Content Creation?Cut-the-SaaS
Discover the transformative power of AI in content creation with our presentation, "Is AI-Generated Content the Future of Content Creation?" by Puran Parsani, CEO & Editor of Cut-The-SaaS. Learn how AI-generated content is revolutionizing marketing, publishing, education, healthcare, and finance by offering unprecedented efficiency, creativity, and scalability.
Understanding
AI-Generated Content:
AI-generated content includes text, images, videos, and audio produced by AI without direct human involvement. This technology leverages large datasets to create contextually relevant and coherent material, streamlining content production.
Key Benefits:
Content Creation: Rapidly generate high-quality content for blogs, articles, and social media.
Brainstorming: AI simulates conversations to inspire creative ideas.
Research Assistance: Efficiently summarize and research information.
Market Insights:
The content marketing industry is projected to grow to $17.6 billion by 2032, with AI-generated content expected to dominate over 55% of the market.
Case Study: CNET’s AI Content Controversy:
CNET’s use of AI for news articles led to public scrutiny due to factual inaccuracies, highlighting the need for transparency and human oversight.
Benefits Across Industries:
Marketing: Personalize content at scale and optimize engagement with predictive analytics.
Publishing: Automate content creation for faster publication cycles.
Education: Efficiently generate educational materials.
Healthcare: Create accurate content for patients and professionals.
Finance: Produce timely financial content for decision-making.
Challenges and Ethical Considerations:
Transparency: Disclose AI use to maintain trust.
Bias: Address potential AI biases with diverse datasets.
SEO: Ensure AI content meets SEO standards.
Quality: Maintain high standards to prevent misinformation.
Conclusion:
AI-generated content offers significant benefits in efficiency, personalization, and scalability. However, ethical considerations and quality assurance are crucial for responsible use. Explore the future of content creation with us and see how AI is transforming various industries.
Connect with Us:
Follow Cut-The-SaaS on LinkedIn, Instagram, YouTube, Twitter, and Medium. Visit cut-the-saas.com for more insights and resources.
In today's digital world, customers are just a click away. "Grow Your Business Online: Introduction to Digital Marketing" dives into the exciting world of digital marketing, equipping you with the tools and strategies to reach new audiences, expand your reach, and ultimately grow your business.
website = https://digitaldiscovery.institute/
address = C 210 A Industrial Area, Phase 8B, Sahibzada Ajit Singh Nagar, Punjab 140308
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future Trends
8. • Trust your gut
• It doesn’t matter what you studied
• Be proactive (and learn from what works)
• Be flexible; take opportunities when they
come – but don’t be impatient
• ‘Who you know’ is a real thing
• Remember the people who’ve done you
well…
• It’s a small world
• Practical experience trumps academic
20. • An understanding of what good
content is and isn’t
• A proactive, ‘problem solving’ mindset
• Passion for the subject or brand – you
can’t fake it
• Confidence
• Organisation and flexibility
• Open to collaboration
• Aware of analytics and what they
mean
This is where I went to uni, and this is what I studied
Term 1 of year 2 was a work placement
As I live at home throughout university, the first agency I went to was Clarity PR – and I was probably given a bit too much responsibility
Week 2 at Clarity we pitch for a web design agency called Bluhalo
Since sold to Gyro and is still ranked as a top 20 digital agency in the UK
I was asked to do some research, and at the time, nobody was really thinking as ‘social’ being part of marketing mix.
The brief was to stand out from the crowd
At the time, very few were considering social as part of their web build
Our idea was to start a ‘behind the scenes’ blog with clients who were starting to think in this way, and start positioning bluhalo’s execs as being the first to talk about this an emerging space
We won the pitch, and I started helping the team prepare to work on the account.
Second half of my placement I spent at a fashion agency in Ladbroke Grove
First day, they hadn’t even realised I was coming
They got me to alphabetise the magazine collection, fetch lunch for the team, and then I spent the afternoon dusting the office plants out on the street
Stopped so many times by local residents asking if I provided ‘at home’ gardening services that I could have started a whole new career altogether
I’m not saying that it’s not worth sticking with jobs that start with a certain amount of admin, or basic tasks
But, I had the opportunity to dive headfirst into practical learning.
Something didn’t feel right about the second agency I’d gone to.
I phoned my course tutor, and they agreed to let me switch back.
Clarity, the first agency (led by Sean Fleming, a former managing editor of notoriously hard-to-pitch technology magazine The Register) took me back
I played the rest of the placement out working almost solely on bluhalo – and was client facing throughout.
At the end of the period, Sean asked me if I’d stay on to work on the account, and my tutor – who had recognisied that I wasn’t really interested in a career in fashion – allowed me to work at the agency three days a week, and attend classes the other two.
I worked out the rest of the year like that, went full time over summer, and then all throughout year three.
By the time I’d left, we’d won four other ‘new media’ accounts
It was the right thing for me to have done, but I’d never have found the right balance if I hadn’t asked for what I wanted, and trusted my gut.
That forms the first of my takeaways today, which are listed here and I’ll go on to cover in a bit more detail
Point two is that it doesn’t matter what you studied.
Think back to what my degree was; I thought I was going to a fashion stylist when I went in to it.
I was lucky to get a great tutor, but I had to push hard to get her to agree to that working split.
When I left Clarity, six months after I graduated, I went straight into a Senior AE role at a tech-specialist agency called Six Degrees, who was looking for people who knew how to pitch, and could help them shape their social offering.
I remember in my interview having them chuckle at the fact I’d studied fashion, but because I was open about why, and talked through what I’d be doing for the past few years – it didn’t matter.
My passion for social shone over and above what was written on my CV.
Be proactive - Back in 2006 when I started at Six Degrees, clients weren’t really interested in social.
Progressive, larger brands were starting to work out its value, but it was so incredibly immature back then.
My hunger for that was ferocious, and so any event, networking group, blog post or Twitter chat that happened, I was either watching, involved in, or listening to.
The ‘crowd’ was very young as well, because Twitter was only founded in March of that year, it was only really the early adopters who were using it – and for London, that meant the start-up crowd.
There was a small crowd made up of entrepreneurs, forward-thinking marketers, journalists and brands who you’d see at the same events, and form very strong connections with it.
Over time, as this crowd became bigger, it’s now fragmented into individual disciplines and there’s not such an overlap – but back then it was far tighter and there was much more cross-industry opportunity.
The real point here, is that just by the nature of going, meeting people face-to-face, and then following up proactively on leads or offers, meant that I was able to become known with a very valuable crowd to me professionally.
This is a snowball effect, the more proactive you are, and the more you (while being selective), the better known you become.
And if your work is good, people start to trust you.
But all that doesn’t get handed to you on a plate, you have to be the one to initiate it.
Be flexible.
After a good few years of working in that space, I started become frustrated that the clients I was working with at the time were keen for us to explore social, but were still too afraid to test things out.
As I’d started writing a column for a female lifestyle publication about tech, and had attended both G20 Voice London & Pittsburgh for them, my network of exciting new tech companies, start-ups, and brands doing really great work, had started to grow.
I realised that the writing bit of my day to day was the bit I really loved, and eventually discovered that that could be a way to flex my muscles. At the time, clients were too nervous to be progressive, and if I couldn’t focus on social strategy by implementing my ideas, I could write about them.
One of the first people I’d met in the industry, a lady called Katy Howell, who runs immediate future, knew I’d gone freelance – and introduced my to the publishers of new media age as they were looking to launch a new site that united PR and social. I interviewed and was appointed the next day.
Reputation Online was a turnaround job for me.
It was a hard thing to change people’s perception of me from a ‘PR’ to a journalist; and it took a good year to happen.
Sadly it became a victim to mass cuts at Centaur, and while they sold off several magazines and closed the print edition of nma, we were closed down.
#reponline trended in the UK that day, and I was proud of the community I’d built.
Our crescendo was the awards we ran; which was one of the first to introduce social metrics as a submission requisite – and the Rep Online Top 100, which charted work in social.
‘Who you know’ is a real thing.
While the closure of Rep Online could have significantly affected my career path, because I’d done enough good work in this space, my reputation remained in tact
Once again, my next step was again driven by someone I’d met years earlier. This time it was Chris Lake, now director of content at Econsultancy.
We’d kept in touch (another absolute must) over the years, and when I left Centaur, he was one of the first people I spoke to about a role there. I went, and had a great year helping them set up a multi-continent news team.
Remember the people you’ve trusted
The final piece of the puzzle is Chris Buckley. A guy I’d met back in my nma days.
He was the only one I spoke to at the time who put social strategy into everyday words people could properly understand, and again, we’d kept in touch when I’d moved.
Through a sixth sense, he’d worked out that I was getting the urge to ‘do’ again.
We’d moved beyond clients being nervous, and UK brands were really starting to invest in social – and doing some truly interesting things. A quick lunch later, and I was at TMW interviewing.
And don’t forget, it’s a small world.
You never know when connections will be made online. Treat everyone the same, you never know who you’ll meet on the way up, or down.
The perfect example of this is when I went to find a photo of Sean, my first boss
Went to his blog, and clicked through to the about to see if I could find a bigger version of the photo he uses
When I got there, I saw the credit
A girl write this blog
And just so happens to sit in my current team…
My final takeaway is that practical trumps academic.
There’s no way I’d be running an agency at 29 if I hadn’t learned through practical experience.
I would urge you all to look at what the thing is that you really want to do; and proactively go after it.
There’s an insane amount of opportunity available. But be warned, because of that, competition is fierce – and you have to back up your CV with real things.
When you talk to people or interview about a passion, nine times out of ten these days, they will be looking for real examples of things you done – not stuff you’ve learned.
Those who hire are looking for doers, not just thinkers.