The document outlines 13 presuppositions or guiding principles of Neuro-Linguistic Programming (NLP). The principles include that people respond to their internal map of the world rather than objective reality, that having more choices is better, and that people always act in a way that makes the most sense given their internal map. The principles also state that all behaviors have a positive intention, that communication includes both the intended and received meaning, and that excellence can be achieved through modeling successful behaviors.