CREATIVE PLACEMAKING: Thinking Beyond Projects In the words of a recent National Endowment for the Arts report, Creative Placemaking animates public and private spaces, rejuvenates structures and streetscapes, improves local business viability and public safety, and brings diverse people together to celebrate, inspire, and be inspired. Arts and culture have been a part of community revitalization and economic development strategies for years. Creative Placemaking is more than a new term for this effort -- at its highest levels, it involves a new way of thinking about the role of creativity in making society more sustainable. It is not just about doing projects -- it is also about the thinking behind the projects and about making stronger connections between creative, community and economic development. Learn from experts and practitioners who have been at the heart of efforts to use creativity to grow communities and get a sneak peek at Creative Placemaking in action. Our three panelists will provide some helpful examples of what they have done in their communities: Steve Dalhberg, is director of the Connecticut-based International Centre for Creativity and Imagination, vice president of innovation for Future Workplace, and faculty of "Creativity + Social Change" at the University of Connecticut. Leonardo Vazquez, AICP/PP is the Director of Arts Build Communities at Rutgers University. He will discuss Rutgers¹ community coaching program and ABC¹s new Master Practitioner Certificate Program in creative placemaking. The Wormfarm Institute in Sauk County, Wisconsin, is rural creative placemaking at its best. It's a 40-acre organic vegetable farm and creative hub, begun 15 years ago by artists Jay Salinas and Donna Neuwirth. Wormfarm aims to recreate the link that once existed between culture and agriculture with innovative and intuitive efforts that center around a sense of the land and the community.

1. Creative
Placemaking
Please mute your phone: PRESS STAR-6
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wliscow@grdodge.org

2. WELCOME
WELCOME
WELCOME
www. NationalCreativityNetwork.org

3. HOUSE
Keeping
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4. Steve
Dalhberg
Creative Placemaking
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input to Wendy Liscow
wliscow@grdodge.org

5. Engaging Creative Community:
Placemaking By Choice, Not By Chance
NATIONAL CREATIVITY
NETWORK WEBINAR
DECEMBER 15, 2011
Steven Dahlberg
International Centre
for Creativity and
Imagination
www.appliedimagination.org
dahlberg@appliedimagination.org
612 432 5442
imagine INTERNATIONAL CENTRE FOR CREATIVITY AND IMAGINATION

6. Creative Placemaking is a Process
IMAGINE
CONNECT
ENGAGE
imagine INTERNATIONAL CENTRE FOR CREATIVITY AND IMAGINATION

7. IMAGINE: Everyone is Creative
“Every human being is an artist ...
called to participate in
transforming and reshaping
the conditions, thinking and
structures that shape and
condition our lives.”
:: JOSEPH BEUYS,
German Artist
imagine INTERNATIONAL CENTRE FOR CREATIVITY AND IMAGINATION

8. IMAGINE: Creativity is …
 Thinking in new ways
 A mindset of seeing differently
and perceiving differently
 A process for planning,
problem solving and creating
 By choice … not by chance
“I learned creativity is
more than just an „art‟ thing.
It has to do with the mind
and being able to open it up.”
:: 37-YEAR-OLD UCONN STUDENT
imagine INTERNATIONAL CENTRE FOR CREATIVITY AND IMAGINATION

9. IMAGINE: Creativity … What Is It?
Creativity is a process of:
 Becoming sensitive to
problems, deficiencies, gaps in
knowledge, missing
elements, disharmonies, and so on;
 Identifying the difficulty;
 Searching for solutions, making guesses, or
formulating hypotheses about the deficiencies;
 Testing and retesting these hypotheses and
possibly modifying and retesting them;
 And finally communicating the results.
:: E. PAUL TORRANCE
imagine INTERNATIONAL CENTRE FOR CREATIVITY AND IMAGINATION

10. IMAGINE: Creative Process
 Generating
 Conceptualizing
 Optimizing
 Implementing
MIN BASADUR
imagine INTERNATIONAL CENTRE FOR CREATIVITY AND IMAGINATION

11. IMAGINE: Developing Creativity?
4 PS OF CREATIVITY
If it’s important, what does
PRODUCT creativity look like … when it’s
made visible?
How might we encourage and
PERSON recognize creative talents and
behaviors in everyone?
How might we engage more
PROCESS
creativity?
How might we create and shape
PLACE
more creative environments? M. Rhodes
imagine INTERNATIONAL CENTRE FOR CREATIVITY AND IMAGINATION

12. Creative Placemaking Requires Creativity
Deliberate creativity can be
developed, practiced and
applied on purpose –
by choice, not only by chance.
The intentionality is what
makes creativity visible.
imagine INTERNATIONAL CENTRE FOR CREATIVITY AND IMAGINATION

13. Creative Placemaking is a Process
IMAGINE
CONNECT
ENGAGE
imagine INTERNATIONAL CENTRE FOR CREATIVITY AND IMAGINATION

14. E. Paul Torrance’s Manifesto for Creativity
WHAT IF WE …
supported this kind of creativity in communities?
• Don't be afraid to fall in love with something
and pursue it with intensity.
• Know, understand, take pride in, practice, develop,
exploit and enjoy your greatest strengths.
• Learn to free yourself from the expectations of others
and to walk away from the games they impose on you.
• Free yourself to play your own game.
• Find a great teacher or mentor who will help you.
• Learn the skills of interdependence.
• Don't waste energy trying to be well rounded.
• Do what you love and can do well.
imagine INTERNATIONAL CENTRE FOR CREATIVITY AND IMAGINATION

15. Engaging Creative Community:
Placemaking By Choice, Not By Chance
NATIONAL CREATIVITY
NETWORK WEBINAR
DECEMBER 15, 2011
Steven Dahlberg
International Centre
for Creativity and
Imagination
www.appliedimagination.org
dahlberg@appliedimagination.org
612 432 5442
imagine INTERNATIONAL CENTRE FOR CREATIVITY AND IMAGINATION

16. Leo
Vazquez
Arts Build Communities-
Rutgers University
Email your questions, comments, or
input to Wendy Liscow
wliscow@grdodge.org

18. ABOUT US
LEONARDO
ARTS BUILD V A Z Q U E Z , A I C P / P P, D I
COMMUNITIES RECTOR
*Provides expertise on *15+ years in community
planning and local
how arts connects economic
economic and development
community *10+ years in professional
development development for urban
planning and
*Provides continuing placemaking
education and professionals
capacity building *Co-Founder of Arts Build
Communities, a center
services, thought focused on creative
leadership and placemaking
practical research

19. WHAT IS CREATIVE PLACEMAKING?
A set of processes and strategies designed to promote
economic and community development through the arts and
to enhance the environment for creativity
A new field that connects proven approaches to cultural
development, community development and economic
development
Work that elevates creativity in a place, not just “bring arts”

20. WHAT IS PLACE? WHAT IS PLACEMAKING?
Place is to space as Placemaking is the
person is to body. ongoing set of
Places have histories processes and
and meanings to its activities that
users, which go develop, define and
beyond the sum of its maintain places.
physical elements. Most placemaking is
Places have identities; unintentional, subtle,
spaces have objects. or goes unnoticed.
Placemaking happens
through the
relationships among
people an their
environments

21. WHAT MAKES CREATIVE PLACEMAKING DIFFERENT
FROM WHAT WAS DONE BEFORE?
C R E AT I V E
TRADITIONAL VIEW PLACEMAKING
• Arts are “brought • Arts connect and
in” to gentrify or promote creative
civilize a place people and activities
• Arts are an add-on • Arts are integrated
with, even central
to other
to, community and
placemaking economic
initiatives development
• Arts should be initiatives
concentrated in • Arts and creativity
centers and everywhere
districts

22. Source: http://en.wikipedia.org/wiki/File:Capitol_and_Lincoln_Memorial.jpg, http://en.wikipedia.org/wiki/File:022306-
CelebrationFL11.jpg, http://www.fotopedia.com/search?q=performing%20arts%20center&human_license=reuse

23. CHALLENGES IN CREATIVE PLACEMAKING
MANAGERS & PLANNERS B U T C R E AT I V I T Y
MORE COMFORTABLE
WHEN THEY CAN… TENDS TO…
Predict Be unpredictable
Manage Be uncontrollable
Program Be allergic to
Work in phases with regulations
clear and Have subtle outcomes
measurable that lead to profound
outcomes impacts
Turn issues and Raise awareness about
challenges into problems that may be
solvable problems difficult or impossible
to solve

24. STEPS IN CREATIVE PLACEMAKING
Capacity building strategies
 Developing a team of creative placemaking stewards
 Conducting analysis of current conditions
 Developing creative placemaking strategies
Implementation strategies
 Getting direct or indirect contributions
 Building creative communities
 Building creative economies

25. HOW ARTS BUILD COMMUNITIES FURTHERS
CREATIVE PLACEMAKING
C APA C I T Y B U I L D I N G
AND CONTINUING RESEARCH AND
E D U C AT I O N THOUGHT LEADERSHIP
• Creative Placemaking • NJ Creative Vitality
Conference Index
• Creative Placemaking • Creative Placemaking
Certificate Program Toolkit
• Community Coaching • ABC NJ ArtiFacts
• Sustainable Jersey

26. FOR MORE INFORMATION:
Leonardo Vazquez, AICP/PP
Director, Arts Build Communities
www.policy.rutgers.edu/abc
vazquezl@rutgers.edu
p. 848-932-2747
Twitter: RUArtsBuild
Rutgers University
33 Livingston Avenue, #245
New Brunswick, NJ 08901

27. Donna
Neuwirth
Wormfarm
Institute
Email your questions, comments, or
input to Wendy Liscow
wliscow@grdodge.org

28. A Live Culture Convergence
2011
Featuring: the Farm/Art
DTour
www.wormfarm institute.org

88. SAVE
The Date…
1. Look for a survey following this webinar
2. Future webinars:
3rd Thursday every other month:
• January 19, 12:00-1:00pm EST Creative
Economies Index
• February 16, 12:00-1:00pm EST Crayola Chief
Creative Officer

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90. Thank You
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