This document discusses the importance of preparation for a business meeting with a client. It recommends doing research on the client's business, industry issues, and potential problems in order to understand their needs. Salespeople should also prepare by understanding their own company's values, products, solutions, and benefits. Being well prepared demonstrates professionalism, saves time in the meeting, and helps build credibility and influence the discussion and negotiation. The key is putting in a little preparation effort for a great advantage in winning over the client.