This document provides tips for winning a client's affection during a business meeting. It recommends focusing on good behavior by being polite, keeping a professional attitude even during difficult discussions, and using courtesy as a weapon when dealing with impolite interlocutors. It also stresses the importance of honesty, as it builds trust, confidence, and helps avoid disappointments, setting the stage for a long-term relationship. Finally, it advises making clients feel at home by providing good quality information in a friendly atmosphere.