Building a business that matches your strengths is desired - but not easily achieved. This short workshop helps you gain focus on what it takes to be an entrepreneur. Strengths and weaknesses are given a new definition courtesy of Marcus Buckingham

1. Welcome to the Forum
Is your business working to
your strengths?
Build a business that is in balance

2. Goal of Session
To develop an understanding of your strengths
to be able to navigate around your weaknesses
and grow a business that represents you.

3. You have a greater chance of success
if you stick to your core talents

4. What it takes to be an entrepreneur

5. The path to discovery starts with
awareness of your
Soft
skills

6. Emotional
Intelligence

7. The path to discovery starts with
awareness of your
Soft
skills
Wins

8. Going beyond the comfort
zone

9. Soft
skills
Wins
Natural
Talents
The path to discovery starts with
awareness of your

10. What do you think comes
most naturally to you?

11. Soft
skills
Wins
Natural
Talents
Hard
skills
The path to discovery starts with
awareness of your

12. What does your business
need?

13. Soft
skills
Wins
Natural
Talents
Hard
skills
Vision
The path to discovery starts with
awareness of your

14. What gets
you
through the
dip is the
vision of
life after
the dip

15. STRENGTHS / WEAKNESSES
BY
MARCUS BUCKINGHAM
http://leanin.org
What is a weakness?

16. STRENGTHS / WEAKNESSES
BY
MARCUS BUCKINGHAM
http://leanin.org
What is a strength?

17. What to look for as a strength
SIGN
Letter Word Meaning
S Success Purposeful actions you
control
I Instinctive Anticipatory, feels right –
eager to act
G Growth Absorbing and focused,
open mindset to learn
N Needed Can’t get by without it –
part of your rituals

19. Weaknesses
Golden Rule
• Stop - cease and
desist
• Teams – share
and counter
• Opportunity – a
chance to get
better
• Predict – what if
scenarios

20. Strengths
What do you excel at?
What activities give you and your business
energy?
What are your proud of?
What do you do better than anyone else?
What positive things can you say about the
way you approach change?
What resources can you call upon?
Who benefits because you are here?
How do your services / products meet
customer demand?
What goals have you achieved on time or
ahead of time?
SWOT for your Business
Get our template

21. SWOT for your Business
Weaknesses
What drains you and your business?
Where are you lacking resources?
What shames you about your business?
What data should you collect that you
currently don’t?
Why does change never stick?
Who suffers because you are here?
What goals did you not achieve?
What weaknesses can I reframe as strength?

22. SWOT for your Business
Opportunities
What areas in your business offer the
greatest areas of growth?
What are your competitors focused on?
What strength can you do more of?
How can you bolster resources?
How can you overcome the hurdles you
face?
How can you improve stakeholder
engagement?
How can you augment your services to
increase value?
What is happening in technology that
could help improve the business?
How could you better achieve the goals
you set?

23. SWOT for your Business
Threats
What is happening in the real world that
could harm you?
Where are you competitors doing better
than you?
How many clients are leaving the business?
Are your stakeholders happy?
What obstacles do you needs to address?
What stakeholders are on the verge of
leaving?
How can I counter a drop in motivation?

24. SWOT – When should you do it?
When your business faces a challenge
Quarterly – because every business is seasonal

25. Feedback

26. Any Questions?
Back on the 13th of December
“is your business working to your
strengths?”