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Developing Country Studies                                                                          www.iiste.org
ISSN 2224-607X (Paper) ISSN 2225-0565 (Online)
Vol 2, No.3, 2012



     The Skills in Demand: A Case of Phulbani District of Orissa
                                                      Kumar Yogesh *
                          Institute of Applied Manpower Research, Narela, Delhi 110040
                             * E-mail of the corresponding author: yogesh.vaish@gmail.com


Abstract
India will account for 20 per cent of the world’s global workforce in 2020s. The average age of Indian
workforce will be 29 years as compared to 37 for the US and China and 45 years for Europe. A need for
skill development and skill up gradation among the labour force as a result of challenges that globalization
and changing job patterns posed came in the form of increased emphasis on understandings to be developed
with respect to
     1.        Which skills are to be developed?
     2.        What are the strategies adopted of skill development of rural populace?
     3.        Has the supply driven strategies been able to cater to market demands?
     4.        What is the quantum and quality difference in the two?
As the emphasis concurrently is on identification of right skills and developing of the same as a bottom-up
approach in order to have 500 million skill manpower in the country by 2022 (that is end of 13th five year
plan) the paper is an attempt to making a critical appraisal of demand supply realities in a backward district
of an advanced State in India.
Keywords: Skill development, backward districts, Backward Regions Grant Fund, Resource Base,
Participation Rates, Demand –Supply gaps, SWOT analysis, Physical Infrastructure, Social Capital,
Aromatic Plants


1. Introduction
Ministry of Rural Development, Government of India making a beginning in the context of Skill
development abridging demand supply gaps initiated a project on ‘Skill Development of Rural Poor for
Gainful Employment’ aiming at up-gradation of skills of unemployed educated youth in the rural areas
realizing the skill development to be based on demand of skills. The process began by carrying out
preliminary exercises in backward districts of the country. Phulbani in Orissa is a typical backward district
and so made a worthwhile case for study. It also was one of the 250 BRGF (Backward Regions Grant Fund)
districts – the most backward districts and so amongst first priority districts of development schemes (NIRD,
2006) (Note 1). The paper beginning with examining the typical shortfalls the district has on economic, social
and infrastructure fronts in next section, section 1, investigates into the typical resource base of the district in
the next section. Section three and four provides the important sectors having potentials, the strengths and
weaknesses the district has with respect to the identified sectors. Section 5 reiterates the missing links
between supply and demand, a review of various government efforts and possible solutions. (Figure 1)
The basic premises, the paper is built upon are:
1.        Resource base of the district reflect promises
2.        Challenges exists with respect to economic exploitative-ness and human resource crunch
3.        In-differential attitudes of PRIs and visionary amiss of government and official machinery and
          schemes – initiatives do not have focus
4.        A perspective on Supply –demand gap and what has been resolved


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Developing Country Studies                                                                     www.iiste.org
ISSN 2224-607X (Paper) ISSN 2225-0565 (Online)
Vol 2, No.3, 2012


2. Case District has Distinct Features reflecting Backwardness
There are 2336 inhabited and 179 uninhabited villages and more than 94 per cent population is rural. More
than three fourth families (78 per cent i.e.113970 families (153036 households as per 2002 BPL survey) in
2001 ranging between 62 and 90 percent between the blocks) fall below the poverty line. Poverty in rural
areas being more endemic (94 per cent) Specific block-wise position of population in terms of SC/ST
break-up, number of BPL families, percentage of literacy and employment/ workers (for the district as a
whole) are presented in Table below. Out of 1.22 lakh school-age children (6-11 years) 25.43 per cent are
not in school. Population also suffers from high morbidity rate on account of mal-nutrition and other
localized diseases. Infant mortality rate (IMR) is also very high in the district (112 as per 1993 survey) (Box
1).
Population growth during 2001-11 is 12.92 percent; specifically females per 1000 males were 998 in 2001,
which rose to 1037 in 2011 in the district.
Despite being one of the five Kendu Leaf Divisions the terrain is mostly hilly and inaccessible. The phadies
are situated widely apart from each other, some being in inaccessible areas.


3. Promises and Hopes
3.1 Economic Resources
3.1.1 Agriculture
Agriculture is the main occupation of the farmers of the district. District comes under, North Eastern Ghat
Agro-climate Zone, hot, moist & sub-humid Temperature zones. Of the total crop-area during 2002-03,
paddy was in 42.9 per cent area followed by 21.7 per cent by pulses, 19 per cent by oilseeds, and 16 per
cent by other cereal crops like maize, ragi, wheat and other minor millets. The average productivity of
paddy, other cereals, pulse and oilseeds are Q15.13, Q11.24, Q3.45, and Q2.26 per ha respectively which
are below the State average (Table 2).
The average land holding is very less. There are 53.3 % of marginal farmers and 25.9% of small farmers
who constitute almost 80% of the agrarian community. Low availability and low productivity of land and
primitive methods of cultivation provide bare sustenance to these small and marginal farmers. The season
wise area irrigated in the district further explains the sorry state of the agricultural communities. As such
they are forced to resort to "Podu Cultivation" which rapidly denudes the valuable forest wealth of the
district.
3.1.2. Horticultue
In recent years, development of horticulture has been receiving increasing attention as a means to
supplementing the incomes in the countryside
3.1.3 Land Use
The total geographical area of the district is 753608 hectares of which23.58 percent, i.e., 177179 hectares is
the cultivated area. Highland constitutes 145687 hectares, 19.33 percent, which can be brought under
horticultural development suitably. The area under vegetable crops is 17,294 ha (2.23 per cent ) with per ha
productivity of 87.95 quintal.
Other important produce include spices, particularly, ginger, and turmeric. Spice crops like ginger, turmeric
and chilly cultivated in 16, 436 ha with production around 85000 tonnese.
3.2 Scopes of Development
3.2.1 Cultivation of cash crops
Ginger and Turmeric symbiotic with forestry is the most suitable choice that can bring about a radical
change. Vast portions of high lands are cultivable not presently being utilized. It is possible to take up
high grade Turmeric, Ginger cultivation and floriculture in different blocks. (Table 2).

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3.2.2. Forest
The forest covers 75 per cent of the district. The MFP of economic importance in the district are bamboo,
kendu-leaves, tamarind, mahua flowers and seeds, sal seeds, siali leaves, and valuable wood
3.2.3 Medicinal and Aromatic plants
Besides, there are a large number of medicinal and aromatic plants available like basil, ashwagandha,
sarpagandha, podina, kasturi haldi, amla, rosemary, thyme, oregama, sage.
3.2.4 Kendu Leaf Division
It is one of the five Divisions of Cuttack Kendu Leaves Circle. This Division is functioning since 1973 after
the Nationalization of Kendu Leaf Trade in the State of Orissa. This Division extends over Phulbani and
Balliguda Revenue Sub-Division of the District. At present there are eight units in operation in these seven
Ranges namey 68, 68-A, 68-B, 72, 73, 74, 102 and 104. The unit no 75, which worked previously under
Daspalla Range, is closed due to very low quality leaves and difficulty in working. The unit no 73 is
existing for namesake only with one operational phadi in Daspalla Range. Central Godowns (CG)
numbering 40 have a capacity of 25800 bags (each weighing 60 quintals) and Temporary Godowns(TG)
numbering 19 have capacity of 8150 bags (each weighing 60 quintals) in Phulbani Division.
3.2.4. Livestock
Livestock are prime assets of the rural community. The total cows and bull in 2000 were 305,164, and
buffaloes 62,248. There were 5,607 sheep, 193,424 goats, and pigs 41,868. The total fowls accounted for
5,26,573. The district had a capacity for the production of a total of 860 metric tones of milk and 834
million capacity for production of eggs. Besides, there were 20 veterinary hospitals and dispensaries, 74
live stock aid centers, 33 veterinary artificial insemination centers, 74 livestock aid centers, 81 livestock
inspectors and 33 artificial insemination centres in 2000-01(Livestock Census, 2003-4)
3.2.5 Fisheries
There are three fish seed centres in the district at Phulbani, Tendrigaon, & Sirtiguda covering 3.13
hectares. The details are given in Table 3. The Fish farms exists in the district with aims to produce quality
seed as well as fish.
3.2.6. Sericulture
Sericulture involves mulberry cultivation, silkworm rearing and reeling of the silk from the cocoons - a
combination of agriculture and industry. Mulberry cultivation and silkworm rearing is labour intensive,
income generating and low capital investment scheme suitable for rural poor.
3.3 Infrastructure and Support Mechanism
3.3.1 Industrial Estate
There is one Industrial Estate at Phulbani town with total land area of 10 acres and having 12 sheds. One
recently identified Industrial Growth Centre would cater to the development of SSI sector. The 748.5 acre
land at Majuribida- near Phulbani has been earmarked for the centre.
3.3.2. Electricity
The district is lowest consumer of power in the State. Only 1267 out of total 2515 villages have electricity
(i.e., only 49.1 percent villages). Only about 5424 households in 12 blocks (about 20 per cent) have
electricity connection. Besides, the problem of low voltage and interruptions in power supply are being
experienced on and off.
3.3.3 Transport and Communication
The principal transport in the district is by roads but number of villages remains totally un-connected even by
roads. Scattered helmets on hilltops remain unconnected mostly. As of 31.12.2001, the district had 34
telephone exchanges with an exchange capacity of 11,792 lines out of which the number of working
connections were 6,985.

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3.3.4 Banks and Other Financial Institutions
As of 2000-01, the district had 24 agricultural credit cooperative societies (with a total membership of
102809 members), 3 non- agricultural credit cooperative societies (with 1280 members), 2 stores and 6
central cooperative banks (the latter with 182 members). As on 31.3.2001, there were 29 public sector
banks, and 8 regional rural banks. There are 273 post offices (31.3.2001) 34 telephone exchanges and
14,074 number of working connections (31.12.2001) in the district.
3.4 Industrial Scenario
In spite of the presence of vast resources and abundant manpower, the district could not make desirable
progress in the field of industrialization. The number of employees/ workers engaged (in 2003-04) in small
scale industries numbering 617 were 2,124 The following table provides information on category wise no
of units, investment, and employment as provided by District Industries Centre (Table 4).
3.4.1. Handicraft and Cottage Industries
There are 554 handicraft and cottage industries (in 2003-04). Backwardness of the industrialization can be
understood from a gradual decline in number of cottage industries from 1510 in 1998-99, (as per
information from Directorate of Handicraft /Cottage Industries, p 39, DSHB) to 1445 in 1999-2000, and
further to 781 in 2001-02 to 617 in 2003-04, almost a third of what it was just five years back (in 1998-99).
Besides, there was only one mining unit reported in the district employing 53 persons in 2000-01. Again,
there was a reduction noted in both - number of mines as well as employment therein. There were 3 mining
units till 1997-98 with 206 workers.
3.5 Education and Skill Development
3.5.1 Education Institutes
As in 2000-01, there were 1614 educational institutions, comprising 12 colleges, 88 secondary schools, 217
middle schools, and 1297 primary schools. There were 215 teachers and 4177 students at college level, 733
teachers and 18517 students in secondary schools, 929 teachers and 22607 students in middle schools, and
2711 teachers and 95163 students in primary schools.
The number and percent of trained teachers, and pupil-teacher ratio at are as given in Table 5.
Besides, there are large numbers of education Institutions being managed by Scheduled Tribes               &
Scheduled Castes Development Department for imparting education (table 6)
3.5.2 Industrial Training Institutes
Table 7 provides details about the duration and capacity of the training trade-wise in the only ITI at
Phulbani.
3.5.3 Vocational Training
District has two vocational training centres at Daringbadi and Kotagarh under ITDA. Another one at
Balliguda offers one year courses in (i) Two wheeler mechanic, (ii) Pump mechanic, (iii) Spray painting, (iv)
Fabrication, and (v) Sheet metal work. Each of the trades has strength of 50 trainee.
3.5.4 Handicrafts and Tribal Art Centres
There are various centres promoting local handicrafts and arts such as Wearing Centre at Shainipadar
(Phulbani town), Terracotta and Bamboo Handicrafts at Sudrukumpa, Terracotta at Ratang, Cane works at
Tumudibandha, Dokra at Barakhama (Balliguda Block), Dokra at Barakhama Tudubali, (Tikabali Block),
Stone made Ornament (Necklace) & Utensil at Pusangia (Balliguda Block), Diamond Pattern Bed Sheet at
Gadabisha (G.Udayagiri Block) and Appliqué Works at G.Udayagiri. Under SGSY programme, 2002-03,
3.6 HealthFacilities
The district has a Govt. hospital at Belghar with 3 A.N.M. centre s at Belghar, Guma and
Billamal. Similarly one veterinary hospital with 2 L.I. centres at Belghar and Guma exist. There are 8
Anganawadi centres under Integrated Child Development Schemes to look after the health and nutriation
activities of women and children.

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4. SWOT Analysis in Emerging Areas of Skill Development
Strengths and weaknesses of the district in different sectors for providing skill have in details worked out
(Table 8 )


5 Demand –Supply Dichotomy and Sensitivity Analysis:
3.4 Industrial Scenario
5.1 Missing Links
The district is having huge unutilized
5.1.1. Human Resources
• Census 2001 (provisional figures) indicates the distribution of total workers (3,06,047) to be: Main
  workers 1,75,976; Marginal workers 1,30,071, i.e. of the total workers 42.5 per cent are marginal
  workers. As agriculture labour constitutes 110190, almost 20000 workers employed otherwise also
  constitute marginal workers. More than two-thirsd of females are marginally employed.
• Overall work participation rate was 47.23. WPRs for females in urban areas depicted a dismal picture,
  only 11.6 percent accounting as employed
•     The number of cultivators and agricultural labours taken together (in 2001) in the district constituted
    more than three fourths of total 306,047 workers, 21,588 (5.4 per cent) were engaged in household
    industry, while 71,889 (18 per cent) were other workers. Small and marginal farmers constitute 81.8
    percent of landholders. Average size of operational land holding 1.27 acres (1995 census).
• ‘Educated unemployed amongst youth accounted about 7800 males and 2700 females (age-group 15-35)
  (Source: survey conducted at the instance of District Collector, 2006)).
5.1.2 Economy
Potentials in Cottage Industries
• Presently the activities like terra cotta, dokra casting, bamboo works, wood carving, jhuna and broom
  making are limited to a few areas and there too limited pockets. But there is enough scope to spread it in
  other areas. There is also a possibility to further the skills through introduction of new designs.
• Craftsmen have little exposures to the markets, non-regular sales, hazard prone technology practiced,
  illiteracy, unorganized nature of work, low capital base, living and working in remote ill-served villages.
  It was informed that efforts were on to have regular marketing linkage of these artists through SHGs
  which have been provided at some places loans to establish buildings for procurement, and sales of these
  products. Moreover efforts are being made for more exposures of the craftsmen through holding of
  monthly and weekly Melas.
Agriculture and allied:Spices Production, Preservation and Value Addition
• There are large scopes in production and value addition in several spices currently produced though at a
  large scale but leaving scopes of better quality production. The turmeric, for example, with high Cur cumin
  content fetches high prices. The rate of turmeric increases by a good sum as Cur cumin percent increases.
  The local varieties grown in the district hardly contain 1.5 % of cur cumin. But in the state, at High Attitude
  Research Station, Pottangi (Orissa University of Agriculture Technology) the turmeric varieties evolved
  contain more than 6 % of cur cumin. Thus there is a tremendous scope for production of high grade
  turmeric in the district for export and internal consumption. High cur cumin content turmeric varieties like
  Allepey of Keral and Lakdong of Meghalaya can be cultivated here for export. Turmeric can also be
  processed as powder, cream as also facial and antiseptic product.
• Similarly, the district has good scopes in ginger cultivation. Ginger is valued for its fiber content. The
  traditional varieties grown in the district contains about 10% fibre. But the variety like Suprava which



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Developing Country Studies                                                                       www.iiste.org
ISSN 2224-607X (Paper) ISSN 2225-0565 (Online)
Vol 2, No.3, 2012

  has been evolved in the state contains only 4.4% of fibre. Cochin varieties of ginger can also be cultivated
  here, with less fibre content which can find place in export market as well as for internal consumption.
• There are scopes in other agro produces such as black gram, arhar and cow pea, mustard. Badi and papad
  making, processing of rice, pulses and fruit also offer scopes.
Horticulture
• Because of the congenial climate, temperature enough scope exists for floriculture in the district. Profitable
  flowers are rose, gladioli, tuberose, and marigold.
• There are several stray instances of orchards growth in the area. It is possible to train youths in these areas
  of nursery growth, and cultivation of the horticultural and floriculture activities. There is large scope of
  cultivation of fruits such as mango, jack-fruit, and lime. But the quality of these need to be improved which
  can fetch better and more production.
• Off late there is also finding emphasis on mushroom and vegetable cultivation. Vegetables like runner
  bean, radish, tomato, cabbage, cauliflower, onion, chilly, garden pea, brinjal, cucurbits, potato etc. can be
  suitably and profitably grown in off-seasons.
• The commercial production of gladioli bulbs, carnation rooted cutting and mini pot chrysanthemums have
  very good potential for marketing in the big cities of the state as well as in the other states of the country.
Aromatic and Medicinal Plant
• Several medicinal plants such as Basil, Aswagandha, Sarpagandha, Podina, Kasturi Haldi, Aola,
  Rosemary, Thyme, Oregama, Sage, Herbal gardening/medicinal plants.
Sericulture
• Mulberry cultivation and silkworm rearing is labour intensive, income generating and low capital
5.1.3 Infrastructure base
In Education, skill development and health care
• There are large cattle and other animal population in the district, so there lie scope for creation of ample
  self-employment opportunities in the veterinary field.
• The district has high morbidity and mortality rates. girls and those employed as marginal workers may be
  trained as mid-wives, nursing, primary health care etc.
• Similarly, educational tendency in the area is at a low key, and schools have highpupil teacher ratios. Many
  of the local youths can be adequately trained to become para-teachers.
Tourism Sector
• There are several unexploited tourist potentials such as Patudi waterfall, Katramal spring, Urmagarh
  waterfall, Choradhara tank, Pakadadar fall, the deep green valley of Mandasar , Jaileshpeta Shiva temple,
  Wooden bungalow at Belghar. These provide scopes for development of tourist industry in the area,
  including scope of water sports, tourist guides, motels, adventure sports, photography, video shootings,
  besides sales counter at these spots for local handicrafts, and speculated products.
5.1.4 Channelizing Producers to Market
• Illiterate, incommunicable Local tribal population has no access to markets or the urban customers with
  limited holding capacity so as their produces fetch them good returns. There are few SHG groups under
  SGSY catering to meeting required needs. But the efforts are far inadequate.
• It is not only necessary to ensure due prices paid to these poor villagers immediately but also to inculcate
  enterprise and habits of value-addition.
• It is hence necessary to expand the markets of the local producers. Training in entrepreneurship and
  marketing and collective marketing may so be piloted by some groups, particularly by those living in
  small scattered villages/ hamlets inaccessible with scarce means of communication.


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5.1.5 Government and Other Supportive Mechanisms
District Supply and Marketing Society, a district unit of Orissa Rural development and Marketing Society
(ORMAS) is an autonomous body of Department of Panchayati Raj, GoO actively engaged in the district
for the economic development of the people through various welfare activities and measures. This,
inter-alia, includes SHG development, imparting training, streamlining leaf plate production, providing
marketing facilities to the SHGs/artisans for their products.


References
District Census (2001) , Phulbani, Orissa, RG Office, Govt of India
District Statistical Handbooks, 1998,   2002, 2003, 2004
Institute of Applied Manpower Research (2007) ‘Rapid Market Survey of the Skills in                Demand in
Phulbani District of Orissa’, Planning Commission, Govt of India
Livestock Census 2003-04
State Science, Technology and Environment Corporation and Ministry of Environment and Forest, Govt of
India, 2003
Trivedi, Amit (2010) ‘BRGF, to address regional imbalances and bridge critical gaps in India’ Asian
Tribune, 3.11.2010


Notes
Note 1. The Backward Regions Grant Fund Programme (BRGF) signifies a new approach to addressing
persistent regional imbalances in rural development and strengthening local self-governance across India in
250 districts including 27 States. Truly this is a significant scheme in the history of Panchayti Raj. The BRGF
Programme aims to catalyze development in backward areas by providing infrastructure, promoting good
governance and agrarian reforms, converging, through supplementary infrastructure and capacity building,
the substantial existing development inflows into these districts.



                 Balangir district                     Baudh district



                Kalahandi district                         Phulbani                       Nayagarh district


                Rayagada district                     Gajapati district                    Ganjam district

                                        Figure 1. Location of District




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         District face adversities with respect to backwardness
         •     wholly mountainous
         •     1515 villages, bit just two towns
         •     94 per cent population rural
         •     49.1 per cent villages    and just 20 per cent households have electric   connections
         •     78 percent poverty
         •    29.5 per cent women literacy, men’s 56.9 percent      - overall 43.2 in 2001, 65.12 percent in
              2011
         •     52.4 percent ST, 17 percent SC
         •     only one fourth of 6-11 age enrolled in 2001
         •     2.1educational institute per 1000 people
         •     21.3 percent of NSA irrigated
         •     1.68 health institutes per 10000 people
         •



                                          Box1. District faces Adversities
                                        Table 1. Demography of the District
Block/                Total Population                                             No. of BPL          Literacy
                                                 SC (1991)         ST (1991)
Municipality                                                                       Families (%)        No         %
1. Phulbani           34976                      6886 (19.7)       19813(56.6)     6576 (78)           15628      44.68
2 Khajuripada         46755                      14528(31.1)       23554(50.4)     8248 (70)           23140      49.49
3. Phiringia          72099                      12224(16.9)       41960(58.2)     12657 (74)          27052      37.52
4. Tikabali           46688                      9815(21.0)        25535(54.7)     8507 (80)           23553      50.45
5. Chakapada          41645                      10335(24.8)       19765(47.5)     7848 (66)           19778      47.49
6. G. Udaygiri        30631                      3711(12.1)        19952(65.1)     4735 (62)           16462      53.74
7. Raikia             48090                      6725(14.0)        25997(54.1)     8147 (69)           24141      50.20
8. Baliguda           63570                      8394(13.2)        28773(45.3)     13712 (90)          24004      37.76
9. Daringbadi         93530                      8094(8.6)         55783(59.6)     19359 (90)          32689      34.95
10 K. Nuagaon         47402                      4974(10.5)        24280(51.2)     8449 (76)           20094      42.39
11
                      38061                      7638(22.7)        21660(11.4)     7687 (87)           9590       25.20
Tumudibandh
12. Kotagarh          40860                      7038(20.1)        23465(56.9)     8045 (88)           10529      25.77
NAC Phulbani          33890                      7708(17.2)        3849(57.4)                          25528      75.33




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                                        Table 2. Details about Farm Families
   TOTAL NO. OF FARM FAMILIES                     1,02,929                        18.84%
   SF                                             26,717                          25.9%
   MF                                             54,680                          53.3%
   BF                                             21,532                          20.9%
   AL                                             71,171


                                             Table 3. Details about Fisheries
                  Name of the            No.of water            Area of Nursery               Area as stocking
    Sl. No.                                                                             No.
                  Centre                 Bodies                 Tanks(Hectares)               tanks (Hectares)
    1             Phulbani               13                     0.43                    3     0.85
    2             Tendrigaon             9                      0.81                    2     0.84
    3             Sirtiguda              3                      0.20                    -     -
                  Total                  25                     1.44                    5     1.69


                                               Table 4. Industrial Scenario
        Sl. No.    Categories                                    Units     Investment (lakh Rs.)        Employment
   1.              Food and allied                              203           236.60                    630
   2.              Glass/ ceramic                                13             17.25                    89
   3.              Chemicals                                     13             52.70                    59
   4.              Electrical & Electronics                     115           194.40                    266
   5.              Engineering & Metal                           45           115.32                    231
   6.              Repairing and Servicing                       46             29.52                   129
   7.              Forest and Wood based                         13             20.39                   116
   8.              Textile based                                 56             29.10                   222
   9.              Livestock/ Leather                            03              2.15                     11
   10              OSI                                           03             31.26                     38
   11.             Misc. Ind.                                    87           109.76                    249
   12.             Rubber/ Plastics                              05              3.16                     13
   13.             Paper and Paper Products                      15             18.43                     71
   Total                                                        617           858.94                    2124


                                               Table 5. Industrial Scenario
    Level            Institution      Teachers     Trained Teachers       Percent of Trained Teachers         Students   PTR
    Primary          1297             2711         2090                   77.1                                95163      35.10
    Middle           217              929          732                    78.8                                22607      24.33
    Secondary        88               733          687                    93.7                                18517      25.26
    Colleges         12               215                                                                     4177       19.43

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         Table 6. Schools run by Scheduled Tribes and Scheduled Castes Development Department
                         High Schools                               11
                         Girls' High School                         4
                          Ashram Schools                            6
                         Kanyashram                                 1
                         Residential Sevashrams                     9
                         Sevashrams with hostels                    63
                         Sevashrams without hostels                 24


                 Table 7. Skill Development Programmes by Industrial Training Institutes
   Sl.No.       Name of Skill                              Duration of the Course   Intake Capacity
   1.           Welder                                     1 yr                     26
   2.           Computer & Programme Assistant             2 yr                     40
   4.           Senographer, English                       1 yr                     19
   8.           Draughtsman(civil)                         2 yr                     19
   9            Draughtsman(mechanic)                      2 yr                     19
   9.           Electronics                                2 yr                     19
   10.          Wireman                                    2 yr                     19
   11.          Electrician                                2 yr                     38
   12.          Mechanic Motor Vehicle                     2 yr                     19
   13.          Fitter                                     2 yr                     38




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                                           Table 8. SWOT Analysis

                       Strengths                  Weakness                     Opportunities                       Threats
   Sectors

Agriculture,    Suitable for                • Podu Cultivation         • A Frame and Control Line        • Land may become
Horticulture • cultivation of cash crops    • Primitive Cultivation     Measures to check Podu             barren due to Podu
                like Ginger and               Technology                Cultivation                        Cultivation
                Turmeric                    • Cattle Menace            • Area under horticulture crops   • Soil Erosion
               • for floriculture           • Irrigation                can be increased manifold
               • for horticulture crops     • Soil Erosion             • Grafting and other techniques
                                                                        for better quality of produce
Forest         • The area has rich          • Illiteracy                • Better procurement,            • 64 MFP items have
                 coverage by Sal, Asan,     • Capital                     preservation, and marketing      been opened up for
                 Devadaru, Kendu,           • Holding Capacity of         possible by promotion of         private traders to
                 Karada, Kusuma, Beja,        the produce to wait         SHGs                             directly puerchase
                 Siali, Bamboo, Mango,        for it to fetch better    • Better quality of production     from Poor rural
                 Jack fruit and Cane          prices                      possible through grafting        people
                 Trees                      • Low Bargaining              and other methods              • Poor road and other
               • Abundance of Mahua,          Capacity with             • Support price mechanism          links
                 Karanja, and Sal seeds       Traders                                                    • Misplaced efforts for
               • MFPs like Amla,            • Inadequate                                                   development of
                 Myrobalam and                Marketing                                                    competitive hill
                 Bahada Herbs                 Infrastructure                                               resorts
               • Tamarind                   • Poor connectivity
Mining         • Occurrence of Large        • Electricity               • Small and tiny industries
                 deposits of Bauxite        • Local                     • Entrepreneurship
               • Other minerals like          Entrepreneurship          • Collective ownership
                 Limestone, Graphite,       • Illiteracy
                 ,Manganese,                • Low Capital
                 Limestone, Coal            • Proper infrastructure
               • Precious stones like         such as water, roads,
                 cat’s eye and                markets,
                 aquamarine stones
Off Season     • Presence of the varied     • Difficult terrains        • DRDA new proposals under • Non-adoption of the
Vegetables       agro-climatic              • Small agricultural          RSVY                           same by villagers at
                 conditions provide a         land holdings                                              large scale
                 very good potential for    • Low literacy rate
                 variety of fruits          • Uneven rainfall
                                            • Non-availability of
                                              quality and new
                                              planting material

                                                        76
Developing Country Studies                                                                       www.iiste.org
  ISSN 2224-607X (Paper) ISSN 2225-0565 (Online)
  Vol 2, No.3, 2012

                                             • Marketing
                                             • Infrastructure
Sericulture      • Suitable Climate for                                • At present 400 acre of land
                   Mulberry Plantation                                  is utilized for mulberry
                                                                        cultivation. There is scope of
                                                                        the expansion of the
                                                                        programme to 25000 acres.
                                                                       • Cocoon production could
                                                                        result in establishment of
                                                                        spinning industry of silk yarn
                                                                        within the district
Aromatic &       • Large Varieties          • Villagers do not have    • Marketing Professionals         • Big companies may
Medicinal        • Presence of rare and       bargaining capacities     may be developed                    eat up local people’s
Plants             very costly herbs in     • No supportive           • Opportunities exist in fields       rights on the MFPs
                   great demand by Indian mechanism to hold             of Preservation, processing,
                   and Foreign               back the MFPs              and other related disciplines
                   Pharmaceutical           • Communication,          • Support price mechanism
                   companies                 transportation network • Profit sharing mechanism
                 • Suitable Climate         • Market Accessibility
                                            • Govt Support
Industries       • Presence of              • Power Supply            • Agro processing units with        Lack of
Scenario           agricultural,            • No support mechanism     the help of SHGs and other         entrepreneurial
1. Agro and        horticultural, MFPs of • Communication,             Organizations                      abilities of local people
other Farm         better quality and in     transportation network • Ayurvedic Pharmaceuticals           cause outsiders to eat
Produce            large quantities         • Accessibility to        • In preservation, processing,      away all benefits
based Cottage    • Pharmaceutical            Market                    & other related disciplines
Industries         companies                                          • Processing of goods may be
                 • DSMS under ITDA is                                  ventured in other areas of the
                   operative                                           district
                                                                       • Support price mechanism
                                                                       • Profit sharing mechanism
Industries      • Various Centres working    Same as above             Activities of these centres can    The quality to be
Scenario         within the district                                   be broadened and also other        standardized, regularly
Continued                                                              areas (blocks etc.)may be          updated and produce
Handicrafts                                                            covered                            be price Competitive
Social          • Pro-active District       • High Morbidity,         • Females and youth can be
Welfare           Collector                   MMR, IMR                   directed to take care of
                                            • Low Literacy               primary health cares
                                            • High Cattle Disease     • Para-teachers and other
                                            • Education and Health •      Unemployed youth can

                                                       77
Developing Country Studies                                                               www.iiste.org
 ISSN 2224-607X (Paper) ISSN 2225-0565 (Online)
 Vol 2, No.3, 2012

                                        Infrastructure             also be trained in police and
                                      • Inadequate industrial      military services
                                        activity
                                      • Naxal Movements
Tourism     • Number of water falls   • Infrastructure          • In hotels, motels, way-side
            • Scenic and religious    • Non-connectivity        amenities
               places                 • Lack of initiatives     • Tourist guides
                                      • Absence of records      • Marketing of local
                                                                   handicrafts and cottage
                                                                   industries




                                                   78
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usually takes LESS THAN 14 business days and IISTE usually publishes a qualified article within 30 days. Authors should
send their full paper to the following email address. More information can be found in the IISTE website : www.iiste.org

Business, Economics, Finance and Management               PAPER SUBMISSION EMAIL
European Journal of Business and Management               EJBM@iiste.org
Research Journal of Finance and Accounting                RJFA@iiste.org
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Developing Country Studies                                DCS@iiste.org
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11.the skills in demand a case of phulbani district of orissa

  • 1. Developing Country Studies www.iiste.org ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.3, 2012 The Skills in Demand: A Case of Phulbani District of Orissa Kumar Yogesh * Institute of Applied Manpower Research, Narela, Delhi 110040 * E-mail of the corresponding author: yogesh.vaish@gmail.com Abstract India will account for 20 per cent of the world’s global workforce in 2020s. The average age of Indian workforce will be 29 years as compared to 37 for the US and China and 45 years for Europe. A need for skill development and skill up gradation among the labour force as a result of challenges that globalization and changing job patterns posed came in the form of increased emphasis on understandings to be developed with respect to 1. Which skills are to be developed? 2. What are the strategies adopted of skill development of rural populace? 3. Has the supply driven strategies been able to cater to market demands? 4. What is the quantum and quality difference in the two? As the emphasis concurrently is on identification of right skills and developing of the same as a bottom-up approach in order to have 500 million skill manpower in the country by 2022 (that is end of 13th five year plan) the paper is an attempt to making a critical appraisal of demand supply realities in a backward district of an advanced State in India. Keywords: Skill development, backward districts, Backward Regions Grant Fund, Resource Base, Participation Rates, Demand –Supply gaps, SWOT analysis, Physical Infrastructure, Social Capital, Aromatic Plants 1. Introduction Ministry of Rural Development, Government of India making a beginning in the context of Skill development abridging demand supply gaps initiated a project on ‘Skill Development of Rural Poor for Gainful Employment’ aiming at up-gradation of skills of unemployed educated youth in the rural areas realizing the skill development to be based on demand of skills. The process began by carrying out preliminary exercises in backward districts of the country. Phulbani in Orissa is a typical backward district and so made a worthwhile case for study. It also was one of the 250 BRGF (Backward Regions Grant Fund) districts – the most backward districts and so amongst first priority districts of development schemes (NIRD, 2006) (Note 1). The paper beginning with examining the typical shortfalls the district has on economic, social and infrastructure fronts in next section, section 1, investigates into the typical resource base of the district in the next section. Section three and four provides the important sectors having potentials, the strengths and weaknesses the district has with respect to the identified sectors. Section 5 reiterates the missing links between supply and demand, a review of various government efforts and possible solutions. (Figure 1) The basic premises, the paper is built upon are: 1. Resource base of the district reflect promises 2. Challenges exists with respect to economic exploitative-ness and human resource crunch 3. In-differential attitudes of PRIs and visionary amiss of government and official machinery and schemes – initiatives do not have focus 4. A perspective on Supply –demand gap and what has been resolved 66
  • 2. Developing Country Studies www.iiste.org ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.3, 2012 2. Case District has Distinct Features reflecting Backwardness There are 2336 inhabited and 179 uninhabited villages and more than 94 per cent population is rural. More than three fourth families (78 per cent i.e.113970 families (153036 households as per 2002 BPL survey) in 2001 ranging between 62 and 90 percent between the blocks) fall below the poverty line. Poverty in rural areas being more endemic (94 per cent) Specific block-wise position of population in terms of SC/ST break-up, number of BPL families, percentage of literacy and employment/ workers (for the district as a whole) are presented in Table below. Out of 1.22 lakh school-age children (6-11 years) 25.43 per cent are not in school. Population also suffers from high morbidity rate on account of mal-nutrition and other localized diseases. Infant mortality rate (IMR) is also very high in the district (112 as per 1993 survey) (Box 1). Population growth during 2001-11 is 12.92 percent; specifically females per 1000 males were 998 in 2001, which rose to 1037 in 2011 in the district. Despite being one of the five Kendu Leaf Divisions the terrain is mostly hilly and inaccessible. The phadies are situated widely apart from each other, some being in inaccessible areas. 3. Promises and Hopes 3.1 Economic Resources 3.1.1 Agriculture Agriculture is the main occupation of the farmers of the district. District comes under, North Eastern Ghat Agro-climate Zone, hot, moist & sub-humid Temperature zones. Of the total crop-area during 2002-03, paddy was in 42.9 per cent area followed by 21.7 per cent by pulses, 19 per cent by oilseeds, and 16 per cent by other cereal crops like maize, ragi, wheat and other minor millets. The average productivity of paddy, other cereals, pulse and oilseeds are Q15.13, Q11.24, Q3.45, and Q2.26 per ha respectively which are below the State average (Table 2). The average land holding is very less. There are 53.3 % of marginal farmers and 25.9% of small farmers who constitute almost 80% of the agrarian community. Low availability and low productivity of land and primitive methods of cultivation provide bare sustenance to these small and marginal farmers. The season wise area irrigated in the district further explains the sorry state of the agricultural communities. As such they are forced to resort to "Podu Cultivation" which rapidly denudes the valuable forest wealth of the district. 3.1.2. Horticultue In recent years, development of horticulture has been receiving increasing attention as a means to supplementing the incomes in the countryside 3.1.3 Land Use The total geographical area of the district is 753608 hectares of which23.58 percent, i.e., 177179 hectares is the cultivated area. Highland constitutes 145687 hectares, 19.33 percent, which can be brought under horticultural development suitably. The area under vegetable crops is 17,294 ha (2.23 per cent ) with per ha productivity of 87.95 quintal. Other important produce include spices, particularly, ginger, and turmeric. Spice crops like ginger, turmeric and chilly cultivated in 16, 436 ha with production around 85000 tonnese. 3.2 Scopes of Development 3.2.1 Cultivation of cash crops Ginger and Turmeric symbiotic with forestry is the most suitable choice that can bring about a radical change. Vast portions of high lands are cultivable not presently being utilized. It is possible to take up high grade Turmeric, Ginger cultivation and floriculture in different blocks. (Table 2). 67
  • 3. Developing Country Studies www.iiste.org ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.3, 2012 3.2.2. Forest The forest covers 75 per cent of the district. The MFP of economic importance in the district are bamboo, kendu-leaves, tamarind, mahua flowers and seeds, sal seeds, siali leaves, and valuable wood 3.2.3 Medicinal and Aromatic plants Besides, there are a large number of medicinal and aromatic plants available like basil, ashwagandha, sarpagandha, podina, kasturi haldi, amla, rosemary, thyme, oregama, sage. 3.2.4 Kendu Leaf Division It is one of the five Divisions of Cuttack Kendu Leaves Circle. This Division is functioning since 1973 after the Nationalization of Kendu Leaf Trade in the State of Orissa. This Division extends over Phulbani and Balliguda Revenue Sub-Division of the District. At present there are eight units in operation in these seven Ranges namey 68, 68-A, 68-B, 72, 73, 74, 102 and 104. The unit no 75, which worked previously under Daspalla Range, is closed due to very low quality leaves and difficulty in working. The unit no 73 is existing for namesake only with one operational phadi in Daspalla Range. Central Godowns (CG) numbering 40 have a capacity of 25800 bags (each weighing 60 quintals) and Temporary Godowns(TG) numbering 19 have capacity of 8150 bags (each weighing 60 quintals) in Phulbani Division. 3.2.4. Livestock Livestock are prime assets of the rural community. The total cows and bull in 2000 were 305,164, and buffaloes 62,248. There were 5,607 sheep, 193,424 goats, and pigs 41,868. The total fowls accounted for 5,26,573. The district had a capacity for the production of a total of 860 metric tones of milk and 834 million capacity for production of eggs. Besides, there were 20 veterinary hospitals and dispensaries, 74 live stock aid centers, 33 veterinary artificial insemination centers, 74 livestock aid centers, 81 livestock inspectors and 33 artificial insemination centres in 2000-01(Livestock Census, 2003-4) 3.2.5 Fisheries There are three fish seed centres in the district at Phulbani, Tendrigaon, & Sirtiguda covering 3.13 hectares. The details are given in Table 3. The Fish farms exists in the district with aims to produce quality seed as well as fish. 3.2.6. Sericulture Sericulture involves mulberry cultivation, silkworm rearing and reeling of the silk from the cocoons - a combination of agriculture and industry. Mulberry cultivation and silkworm rearing is labour intensive, income generating and low capital investment scheme suitable for rural poor. 3.3 Infrastructure and Support Mechanism 3.3.1 Industrial Estate There is one Industrial Estate at Phulbani town with total land area of 10 acres and having 12 sheds. One recently identified Industrial Growth Centre would cater to the development of SSI sector. The 748.5 acre land at Majuribida- near Phulbani has been earmarked for the centre. 3.3.2. Electricity The district is lowest consumer of power in the State. Only 1267 out of total 2515 villages have electricity (i.e., only 49.1 percent villages). Only about 5424 households in 12 blocks (about 20 per cent) have electricity connection. Besides, the problem of low voltage and interruptions in power supply are being experienced on and off. 3.3.3 Transport and Communication The principal transport in the district is by roads but number of villages remains totally un-connected even by roads. Scattered helmets on hilltops remain unconnected mostly. As of 31.12.2001, the district had 34 telephone exchanges with an exchange capacity of 11,792 lines out of which the number of working connections were 6,985. 68
  • 4. Developing Country Studies www.iiste.org ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.3, 2012 3.3.4 Banks and Other Financial Institutions As of 2000-01, the district had 24 agricultural credit cooperative societies (with a total membership of 102809 members), 3 non- agricultural credit cooperative societies (with 1280 members), 2 stores and 6 central cooperative banks (the latter with 182 members). As on 31.3.2001, there were 29 public sector banks, and 8 regional rural banks. There are 273 post offices (31.3.2001) 34 telephone exchanges and 14,074 number of working connections (31.12.2001) in the district. 3.4 Industrial Scenario In spite of the presence of vast resources and abundant manpower, the district could not make desirable progress in the field of industrialization. The number of employees/ workers engaged (in 2003-04) in small scale industries numbering 617 were 2,124 The following table provides information on category wise no of units, investment, and employment as provided by District Industries Centre (Table 4). 3.4.1. Handicraft and Cottage Industries There are 554 handicraft and cottage industries (in 2003-04). Backwardness of the industrialization can be understood from a gradual decline in number of cottage industries from 1510 in 1998-99, (as per information from Directorate of Handicraft /Cottage Industries, p 39, DSHB) to 1445 in 1999-2000, and further to 781 in 2001-02 to 617 in 2003-04, almost a third of what it was just five years back (in 1998-99). Besides, there was only one mining unit reported in the district employing 53 persons in 2000-01. Again, there was a reduction noted in both - number of mines as well as employment therein. There were 3 mining units till 1997-98 with 206 workers. 3.5 Education and Skill Development 3.5.1 Education Institutes As in 2000-01, there were 1614 educational institutions, comprising 12 colleges, 88 secondary schools, 217 middle schools, and 1297 primary schools. There were 215 teachers and 4177 students at college level, 733 teachers and 18517 students in secondary schools, 929 teachers and 22607 students in middle schools, and 2711 teachers and 95163 students in primary schools. The number and percent of trained teachers, and pupil-teacher ratio at are as given in Table 5. Besides, there are large numbers of education Institutions being managed by Scheduled Tribes & Scheduled Castes Development Department for imparting education (table 6) 3.5.2 Industrial Training Institutes Table 7 provides details about the duration and capacity of the training trade-wise in the only ITI at Phulbani. 3.5.3 Vocational Training District has two vocational training centres at Daringbadi and Kotagarh under ITDA. Another one at Balliguda offers one year courses in (i) Two wheeler mechanic, (ii) Pump mechanic, (iii) Spray painting, (iv) Fabrication, and (v) Sheet metal work. Each of the trades has strength of 50 trainee. 3.5.4 Handicrafts and Tribal Art Centres There are various centres promoting local handicrafts and arts such as Wearing Centre at Shainipadar (Phulbani town), Terracotta and Bamboo Handicrafts at Sudrukumpa, Terracotta at Ratang, Cane works at Tumudibandha, Dokra at Barakhama (Balliguda Block), Dokra at Barakhama Tudubali, (Tikabali Block), Stone made Ornament (Necklace) & Utensil at Pusangia (Balliguda Block), Diamond Pattern Bed Sheet at Gadabisha (G.Udayagiri Block) and Appliqué Works at G.Udayagiri. Under SGSY programme, 2002-03, 3.6 HealthFacilities The district has a Govt. hospital at Belghar with 3 A.N.M. centre s at Belghar, Guma and Billamal. Similarly one veterinary hospital with 2 L.I. centres at Belghar and Guma exist. There are 8 Anganawadi centres under Integrated Child Development Schemes to look after the health and nutriation activities of women and children. 69
  • 5. Developing Country Studies www.iiste.org ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.3, 2012 4. SWOT Analysis in Emerging Areas of Skill Development Strengths and weaknesses of the district in different sectors for providing skill have in details worked out (Table 8 ) 5 Demand –Supply Dichotomy and Sensitivity Analysis: 3.4 Industrial Scenario 5.1 Missing Links The district is having huge unutilized 5.1.1. Human Resources • Census 2001 (provisional figures) indicates the distribution of total workers (3,06,047) to be: Main workers 1,75,976; Marginal workers 1,30,071, i.e. of the total workers 42.5 per cent are marginal workers. As agriculture labour constitutes 110190, almost 20000 workers employed otherwise also constitute marginal workers. More than two-thirsd of females are marginally employed. • Overall work participation rate was 47.23. WPRs for females in urban areas depicted a dismal picture, only 11.6 percent accounting as employed • The number of cultivators and agricultural labours taken together (in 2001) in the district constituted more than three fourths of total 306,047 workers, 21,588 (5.4 per cent) were engaged in household industry, while 71,889 (18 per cent) were other workers. Small and marginal farmers constitute 81.8 percent of landholders. Average size of operational land holding 1.27 acres (1995 census). • ‘Educated unemployed amongst youth accounted about 7800 males and 2700 females (age-group 15-35) (Source: survey conducted at the instance of District Collector, 2006)). 5.1.2 Economy Potentials in Cottage Industries • Presently the activities like terra cotta, dokra casting, bamboo works, wood carving, jhuna and broom making are limited to a few areas and there too limited pockets. But there is enough scope to spread it in other areas. There is also a possibility to further the skills through introduction of new designs. • Craftsmen have little exposures to the markets, non-regular sales, hazard prone technology practiced, illiteracy, unorganized nature of work, low capital base, living and working in remote ill-served villages. It was informed that efforts were on to have regular marketing linkage of these artists through SHGs which have been provided at some places loans to establish buildings for procurement, and sales of these products. Moreover efforts are being made for more exposures of the craftsmen through holding of monthly and weekly Melas. Agriculture and allied:Spices Production, Preservation and Value Addition • There are large scopes in production and value addition in several spices currently produced though at a large scale but leaving scopes of better quality production. The turmeric, for example, with high Cur cumin content fetches high prices. The rate of turmeric increases by a good sum as Cur cumin percent increases. The local varieties grown in the district hardly contain 1.5 % of cur cumin. But in the state, at High Attitude Research Station, Pottangi (Orissa University of Agriculture Technology) the turmeric varieties evolved contain more than 6 % of cur cumin. Thus there is a tremendous scope for production of high grade turmeric in the district for export and internal consumption. High cur cumin content turmeric varieties like Allepey of Keral and Lakdong of Meghalaya can be cultivated here for export. Turmeric can also be processed as powder, cream as also facial and antiseptic product. • Similarly, the district has good scopes in ginger cultivation. Ginger is valued for its fiber content. The traditional varieties grown in the district contains about 10% fibre. But the variety like Suprava which 70
  • 6. Developing Country Studies www.iiste.org ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.3, 2012 has been evolved in the state contains only 4.4% of fibre. Cochin varieties of ginger can also be cultivated here, with less fibre content which can find place in export market as well as for internal consumption. • There are scopes in other agro produces such as black gram, arhar and cow pea, mustard. Badi and papad making, processing of rice, pulses and fruit also offer scopes. Horticulture • Because of the congenial climate, temperature enough scope exists for floriculture in the district. Profitable flowers are rose, gladioli, tuberose, and marigold. • There are several stray instances of orchards growth in the area. It is possible to train youths in these areas of nursery growth, and cultivation of the horticultural and floriculture activities. There is large scope of cultivation of fruits such as mango, jack-fruit, and lime. But the quality of these need to be improved which can fetch better and more production. • Off late there is also finding emphasis on mushroom and vegetable cultivation. Vegetables like runner bean, radish, tomato, cabbage, cauliflower, onion, chilly, garden pea, brinjal, cucurbits, potato etc. can be suitably and profitably grown in off-seasons. • The commercial production of gladioli bulbs, carnation rooted cutting and mini pot chrysanthemums have very good potential for marketing in the big cities of the state as well as in the other states of the country. Aromatic and Medicinal Plant • Several medicinal plants such as Basil, Aswagandha, Sarpagandha, Podina, Kasturi Haldi, Aola, Rosemary, Thyme, Oregama, Sage, Herbal gardening/medicinal plants. Sericulture • Mulberry cultivation and silkworm rearing is labour intensive, income generating and low capital 5.1.3 Infrastructure base In Education, skill development and health care • There are large cattle and other animal population in the district, so there lie scope for creation of ample self-employment opportunities in the veterinary field. • The district has high morbidity and mortality rates. girls and those employed as marginal workers may be trained as mid-wives, nursing, primary health care etc. • Similarly, educational tendency in the area is at a low key, and schools have highpupil teacher ratios. Many of the local youths can be adequately trained to become para-teachers. Tourism Sector • There are several unexploited tourist potentials such as Patudi waterfall, Katramal spring, Urmagarh waterfall, Choradhara tank, Pakadadar fall, the deep green valley of Mandasar , Jaileshpeta Shiva temple, Wooden bungalow at Belghar. These provide scopes for development of tourist industry in the area, including scope of water sports, tourist guides, motels, adventure sports, photography, video shootings, besides sales counter at these spots for local handicrafts, and speculated products. 5.1.4 Channelizing Producers to Market • Illiterate, incommunicable Local tribal population has no access to markets or the urban customers with limited holding capacity so as their produces fetch them good returns. There are few SHG groups under SGSY catering to meeting required needs. But the efforts are far inadequate. • It is not only necessary to ensure due prices paid to these poor villagers immediately but also to inculcate enterprise and habits of value-addition. • It is hence necessary to expand the markets of the local producers. Training in entrepreneurship and marketing and collective marketing may so be piloted by some groups, particularly by those living in small scattered villages/ hamlets inaccessible with scarce means of communication. 71
  • 7. Developing Country Studies www.iiste.org ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.3, 2012 5.1.5 Government and Other Supportive Mechanisms District Supply and Marketing Society, a district unit of Orissa Rural development and Marketing Society (ORMAS) is an autonomous body of Department of Panchayati Raj, GoO actively engaged in the district for the economic development of the people through various welfare activities and measures. This, inter-alia, includes SHG development, imparting training, streamlining leaf plate production, providing marketing facilities to the SHGs/artisans for their products. References District Census (2001) , Phulbani, Orissa, RG Office, Govt of India District Statistical Handbooks, 1998, 2002, 2003, 2004 Institute of Applied Manpower Research (2007) ‘Rapid Market Survey of the Skills in Demand in Phulbani District of Orissa’, Planning Commission, Govt of India Livestock Census 2003-04 State Science, Technology and Environment Corporation and Ministry of Environment and Forest, Govt of India, 2003 Trivedi, Amit (2010) ‘BRGF, to address regional imbalances and bridge critical gaps in India’ Asian Tribune, 3.11.2010 Notes Note 1. The Backward Regions Grant Fund Programme (BRGF) signifies a new approach to addressing persistent regional imbalances in rural development and strengthening local self-governance across India in 250 districts including 27 States. Truly this is a significant scheme in the history of Panchayti Raj. The BRGF Programme aims to catalyze development in backward areas by providing infrastructure, promoting good governance and agrarian reforms, converging, through supplementary infrastructure and capacity building, the substantial existing development inflows into these districts. Balangir district Baudh district Kalahandi district Phulbani Nayagarh district Rayagada district Gajapati district Ganjam district Figure 1. Location of District 72
  • 8. Developing Country Studies www.iiste.org ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.3, 2012 District face adversities with respect to backwardness • wholly mountainous • 1515 villages, bit just two towns • 94 per cent population rural • 49.1 per cent villages and just 20 per cent households have electric connections • 78 percent poverty • 29.5 per cent women literacy, men’s 56.9 percent - overall 43.2 in 2001, 65.12 percent in 2011 • 52.4 percent ST, 17 percent SC • only one fourth of 6-11 age enrolled in 2001 • 2.1educational institute per 1000 people • 21.3 percent of NSA irrigated • 1.68 health institutes per 10000 people • Box1. District faces Adversities Table 1. Demography of the District Block/ Total Population No. of BPL Literacy SC (1991) ST (1991) Municipality Families (%) No % 1. Phulbani 34976 6886 (19.7) 19813(56.6) 6576 (78) 15628 44.68 2 Khajuripada 46755 14528(31.1) 23554(50.4) 8248 (70) 23140 49.49 3. Phiringia 72099 12224(16.9) 41960(58.2) 12657 (74) 27052 37.52 4. Tikabali 46688 9815(21.0) 25535(54.7) 8507 (80) 23553 50.45 5. Chakapada 41645 10335(24.8) 19765(47.5) 7848 (66) 19778 47.49 6. G. Udaygiri 30631 3711(12.1) 19952(65.1) 4735 (62) 16462 53.74 7. Raikia 48090 6725(14.0) 25997(54.1) 8147 (69) 24141 50.20 8. Baliguda 63570 8394(13.2) 28773(45.3) 13712 (90) 24004 37.76 9. Daringbadi 93530 8094(8.6) 55783(59.6) 19359 (90) 32689 34.95 10 K. Nuagaon 47402 4974(10.5) 24280(51.2) 8449 (76) 20094 42.39 11 38061 7638(22.7) 21660(11.4) 7687 (87) 9590 25.20 Tumudibandh 12. Kotagarh 40860 7038(20.1) 23465(56.9) 8045 (88) 10529 25.77 NAC Phulbani 33890 7708(17.2) 3849(57.4) 25528 75.33 73
  • 9. Developing Country Studies www.iiste.org ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.3, 2012 Table 2. Details about Farm Families TOTAL NO. OF FARM FAMILIES 1,02,929 18.84% SF 26,717 25.9% MF 54,680 53.3% BF 21,532 20.9% AL 71,171 Table 3. Details about Fisheries Name of the No.of water Area of Nursery Area as stocking Sl. No. No. Centre Bodies Tanks(Hectares) tanks (Hectares) 1 Phulbani 13 0.43 3 0.85 2 Tendrigaon 9 0.81 2 0.84 3 Sirtiguda 3 0.20 - - Total 25 1.44 5 1.69 Table 4. Industrial Scenario Sl. No. Categories Units Investment (lakh Rs.) Employment 1. Food and allied 203 236.60 630 2. Glass/ ceramic 13 17.25 89 3. Chemicals 13 52.70 59 4. Electrical & Electronics 115 194.40 266 5. Engineering & Metal 45 115.32 231 6. Repairing and Servicing 46 29.52 129 7. Forest and Wood based 13 20.39 116 8. Textile based 56 29.10 222 9. Livestock/ Leather 03 2.15 11 10 OSI 03 31.26 38 11. Misc. Ind. 87 109.76 249 12. Rubber/ Plastics 05 3.16 13 13. Paper and Paper Products 15 18.43 71 Total 617 858.94 2124 Table 5. Industrial Scenario Level Institution Teachers Trained Teachers Percent of Trained Teachers Students PTR Primary 1297 2711 2090 77.1 95163 35.10 Middle 217 929 732 78.8 22607 24.33 Secondary 88 733 687 93.7 18517 25.26 Colleges 12 215 4177 19.43 74
  • 10. Developing Country Studies www.iiste.org ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.3, 2012 Table 6. Schools run by Scheduled Tribes and Scheduled Castes Development Department High Schools 11 Girls' High School 4 Ashram Schools 6 Kanyashram 1 Residential Sevashrams 9 Sevashrams with hostels 63 Sevashrams without hostels 24 Table 7. Skill Development Programmes by Industrial Training Institutes Sl.No. Name of Skill Duration of the Course Intake Capacity 1. Welder 1 yr 26 2. Computer & Programme Assistant 2 yr 40 4. Senographer, English 1 yr 19 8. Draughtsman(civil) 2 yr 19 9 Draughtsman(mechanic) 2 yr 19 9. Electronics 2 yr 19 10. Wireman 2 yr 19 11. Electrician 2 yr 38 12. Mechanic Motor Vehicle 2 yr 19 13. Fitter 2 yr 38 75
  • 11. Developing Country Studies www.iiste.org ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.3, 2012 Table 8. SWOT Analysis Strengths Weakness Opportunities Threats Sectors Agriculture, Suitable for • Podu Cultivation • A Frame and Control Line • Land may become Horticulture • cultivation of cash crops • Primitive Cultivation Measures to check Podu barren due to Podu like Ginger and Technology Cultivation Cultivation Turmeric • Cattle Menace • Area under horticulture crops • Soil Erosion • for floriculture • Irrigation can be increased manifold • for horticulture crops • Soil Erosion • Grafting and other techniques for better quality of produce Forest • The area has rich • Illiteracy • Better procurement, • 64 MFP items have coverage by Sal, Asan, • Capital preservation, and marketing been opened up for Devadaru, Kendu, • Holding Capacity of possible by promotion of private traders to Karada, Kusuma, Beja, the produce to wait SHGs directly puerchase Siali, Bamboo, Mango, for it to fetch better • Better quality of production from Poor rural Jack fruit and Cane prices possible through grafting people Trees • Low Bargaining and other methods • Poor road and other • Abundance of Mahua, Capacity with • Support price mechanism links Karanja, and Sal seeds Traders • Misplaced efforts for • MFPs like Amla, • Inadequate development of Myrobalam and Marketing competitive hill Bahada Herbs Infrastructure resorts • Tamarind • Poor connectivity Mining • Occurrence of Large • Electricity • Small and tiny industries deposits of Bauxite • Local • Entrepreneurship • Other minerals like Entrepreneurship • Collective ownership Limestone, Graphite, • Illiteracy ,Manganese, • Low Capital Limestone, Coal • Proper infrastructure • Precious stones like such as water, roads, cat’s eye and markets, aquamarine stones Off Season • Presence of the varied • Difficult terrains • DRDA new proposals under • Non-adoption of the Vegetables agro-climatic • Small agricultural RSVY same by villagers at conditions provide a land holdings large scale very good potential for • Low literacy rate variety of fruits • Uneven rainfall • Non-availability of quality and new planting material 76
  • 12. Developing Country Studies www.iiste.org ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.3, 2012 • Marketing • Infrastructure Sericulture • Suitable Climate for • At present 400 acre of land Mulberry Plantation is utilized for mulberry cultivation. There is scope of the expansion of the programme to 25000 acres. • Cocoon production could result in establishment of spinning industry of silk yarn within the district Aromatic & • Large Varieties • Villagers do not have • Marketing Professionals • Big companies may Medicinal • Presence of rare and bargaining capacities may be developed eat up local people’s Plants very costly herbs in • No supportive • Opportunities exist in fields rights on the MFPs great demand by Indian mechanism to hold of Preservation, processing, and Foreign back the MFPs and other related disciplines Pharmaceutical • Communication, • Support price mechanism companies transportation network • Profit sharing mechanism • Suitable Climate • Market Accessibility • Govt Support Industries • Presence of • Power Supply • Agro processing units with Lack of Scenario agricultural, • No support mechanism the help of SHGs and other entrepreneurial 1. Agro and horticultural, MFPs of • Communication, Organizations abilities of local people other Farm better quality and in transportation network • Ayurvedic Pharmaceuticals cause outsiders to eat Produce large quantities • Accessibility to • In preservation, processing, away all benefits based Cottage • Pharmaceutical Market & other related disciplines Industries companies • Processing of goods may be • DSMS under ITDA is ventured in other areas of the operative district • Support price mechanism • Profit sharing mechanism Industries • Various Centres working Same as above Activities of these centres can The quality to be Scenario within the district be broadened and also other standardized, regularly Continued areas (blocks etc.)may be updated and produce Handicrafts covered be price Competitive Social • Pro-active District • High Morbidity, • Females and youth can be Welfare Collector MMR, IMR directed to take care of • Low Literacy primary health cares • High Cattle Disease • Para-teachers and other • Education and Health • Unemployed youth can 77
  • 13. Developing Country Studies www.iiste.org ISSN 2224-607X (Paper) ISSN 2225-0565 (Online) Vol 2, No.3, 2012 Infrastructure also be trained in police and • Inadequate industrial military services activity • Naxal Movements Tourism • Number of water falls • Infrastructure • In hotels, motels, way-side • Scenic and religious • Non-connectivity amenities places • Lack of initiatives • Tourist guides • Absence of records • Marketing of local handicrafts and cottage industries 78
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