The document discusses whether social media is useful for small businesses. It notes that communication channels have become borderless due to changes in technology and media. While social media provides large potential audiences, a business needs a strategy to benefit. The CEO, Keith Parnell, advocates starting with blogging, then expanding to other platforms like Facebook and Twitter, while using automation and engagement to build a larger target market.

1. Is Social Media Really for
Your Small Business?
Keith Parnell
JASE Group LLC
jasegroup.com | @JASEgroup

2. CREATIVE
Creative for most people is an adjective. According to Merriam-Webster's Dictionary, creative is
defined as, "having or showing an ability to make new things or think of new ideas." For JASE,
creative is a way of life. It is our philosophy.
COMMUNICATIONS
Communication channels in the 21st century business world are borderless. The methods and
mediums that facilitate our daily communications are ever changing. Gone is the day of just a
note, phone call or memo. Today's communication is filled with emails, tweets, texts, posts,
video chats and more. Figuring out which is the best way to communicate with your audience
has become no easy task.
TECHNOLOGY
In the late 90's and early 00's we were designing websites, building content management
systems, complex eCommerce applications, financial toolsets and intranets. Life was good.
Then, we had an epiphany. We could see the unavoidable collision of the internet and
marketing and we knew that if JASE were to have a sustainable business model well into the
future, we would have to capitalize on the inevitable. What we didn't know was that our foray
into marketing would make us a better technology company.

3. A Look Inside

4. Who Looks Inside?
Facebook
1.3 billion monthly
active users
680 million monthly
active mobile users
stats courtesy statisticbrain.com

5. Who Looks Inside?
Twitter
115 million monthly
active users
49 million monthly
active mobile users
stats courtesy statisticbrain.com

6. Who Looks Inside?
Google
180 billion monthly
active searches
Bing
45 billion monthly
active searches
stats courtesy statisticbrain.com

7. Where to Play
Blogging Facebook Twitter

8. What About?
LinkedIn Google+ Pinterest

9. What If?
Blogging > Facebook > Twitter

10. The Results of What If
Blogging > Facebook > Twitter
Blog (Google & Bing)
audience: 225 billion
Facebook
audience: 1.3 billion
Twitter
audience: 115 million
stats courtesy statisticbrain.com

11. Social Automation Tools

12. Larger Target Market
Blogging > Facebook > Twitter > etc.

13. Social Engagement

14. Another Look Inside
With A New Perspective
A Social Media Strategy

15. Keith Parnell, JASE Group, LLC
@parnellk63
(Michael) Keith Parnell, MSE has been the Chief Executive Officer of JASE Group LLC, an innovative
Creative Advertising & Public Relations Agency, since 1997. JASE is based in Norfolk, VA. Keith
currently serves on the Board of Directors of Hampton Roads Public Transportation Alliance. In the
past, Keith served as Chief Information Officer for Stratum Marketing, Manager of Software & Data
Services for FSAP, and Deputy Chief Technology Officer for The AUTOMARK Group.
Keith is an author & blogger at keithparnell.com and speaker & trainer at JASE University. He
frequently performs interactive talks and how-to sessions for companies, non-profit organizations,
conferences and seminars. He is a knowledgeable and passionate speaker on a variety of topics
including creative advertising, communications, marketing, social media, brand management
solutions, and successful advertising techniques paired with inbound marketing tactics.
Technology, inbound marketing and social media are among Keith's daily passions. He has a vast
online presence and personal network in the social media world with c. 49,000 daily followers and
subscribers from his blogs, Twitter, JASEzone, Facebook, LinkedIn, Google+, and other social communities.
Keith studied at Christopher Newport University and Kansas State University. He is a member of the Norfolk Cosmopolitan Club,
Virginia Opera Guild, Hampton Roads Public Transportation Alliance, Entrepreneurs Forum of Hampton Roads, Chesapeake
Economic Development Advisory Committee, Hampton Roads Internet Marketing & Technology Group, Williamsburg Internet
Marketing Group, Charlotte SEO & Search Engine Marketing Group, Hampton Roads for Rail, and Virginians for High Speed Rail.
Keith video blogs at CoffeeWithTheCEO.com.
Keith is married to Nicole, has two daughters, one son-in-law, and one granddaughter. He enjoys golf, baseball, and football. Keith
lives in Norfolk, VA.

16. Is Social Media Really for
Your Small Business?
Keith Parnell
JASE Group LLC
jasegroup.com | @JASEgroup