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Publicity is something that
‘happens’ to a company and the result may
be good or bad. Public relations (or PR)
involve a s...
News or press releases can be distributed
to the media to announce, for example,
new product launches, a change in
opening...
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Publicity is something that

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public relation

Published in: Business
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Publicity is something that

  1. 1. Publicity is something that ‘happens’ to a company and the result may be good or bad. Public relations (or PR) involve a sustained attempt to develop your reputation as a business by using the media to help create the image you desire. It is a way of keeping the business in your customers’ eyes. Public relations
  2. 2. News or press releases can be distributed to the media to announce, for example, new product launches, a change in opening times or company successes. Articles can be distributed to trade journals or local newspapers, and sponsorship or charitable donations can help to position your business.

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