This presentation outlines 10 steps to improve email marketing success: 1) Define a clear goal, 2) Segment the audience, 3) Ideate a compelling headline, 4) Consider timing of emails, 5) Optimize the brand, 6) Pay attention to design and compatibility, 7) Include a clear call to action, 8) Create an effective landing page, 9) Set up tracking, and 10) Continually test campaigns. Following these steps can increase open rates by 39% and decrease unsubscribe rates by 28%.

1. 10
Steps To
Make your
Email marketing
a

2. According to StrongMail Industry Survey, 56% of the marketers
plan to increase their email marketing budget in 2013.Doesn’t it
become important to get the best out of these spends?
Here’s how we can help you
get it right!
This presentation
’10steps to make
Youremail marketing
a success’
is an Effort by
Social Squared

3. Define a
Goal
clear
1

4. Revisiting the goal throughout the email campaign
can help you stay on track

5. Segment
Audience
your
2

6. Results????
39%higher openrates ,28%lowerunsubscriberates, 24%better
deliverability&Revenue
GeographicLocation I PastPurchases I
EmailEngagement I Site UsageI
Form Abandonment I Age I Gender

7. Ideate a
Headline
Compelling
3

8. MailChimp found that emails with subject line between
28 – 39 characters in length had the highest click
rates
Create a snappy headline that answers the question
“What’s in it for me?”

9. What
Matters is
4
Timing

10. To best understand what works for you is to
run tests
“When” you send the
emails is very crucial
& it depends on your
segmentation.

11. Optimize
your
5
Brand

12. Make it clear who the email is from
Optimize: Brand Name, Brand Logo, Brand Colors, Design of
yourwebsite

13. Pay
attention to
6
Design & Compatibility

14. Ensure your mail design is compatible across all
mail clients by testing on each
Design should give
the message
Clearly to the
audience
& also encourage
an action

15. Have
a clear
7
Call to action

16. Use huge prominent button that easilygrab
your audience’s attention

17. Create
an effective
8
Landing page

18. Companies with 30+landing pages generate 7X more leads than
those with fewer than 10.
48%
of the marketers create a new landing
page for each new campaign

19. Set - up
9
Tracking

20. Keep a
close watch
at
your
customers
Tag the links in your email and monitor
them using your analytics software.

21. Keep
10
Testing

22. Test, test
&
test again!
“People who test their email campaigns get 11% better open
rates and 17% more clicks.” - MailChimp

23. Imagesource:
http://conventionfollowup.com/images/iStock_000000495499Small.jpg
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SocialSquared is a full service digitalmedia agency
fromMumbai,India.
Foundedin 2010by IIM Alumni,we are a youngteamof
digitalmedia enthusiasts,hackers& marketers.
022-42645743 | 9619197705 | 9819022035
contact@socialsquared.in
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