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Educating your target audience: build awareness through digital media


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Educating your target audience on issues surrounding your business and industry has never been more convenient, thanks to digital media. Here's how to get started.

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Educating your target audience: build awareness through digital media

  1. 1. Educating your target audience: how to build awareness through digital media
  2. 2. If your business or industry is placed under the public microscope, you need to inform and educate quickly.
  3. 3. To get your audience on your side, you’ve got to connect with them online, first.
  4. 4. With digital media, educating your target audience has never been easier. Each tweet, blog post and status update helps spread awareness.
  5. 5. Here are five ways to use digital media for audience education and awareness.
  6. 6. 1. Build brand awareness and gain thought authority.
  7. 7. First things first: you’ve got to build brand awareness.
  8. 8. If you want to gain thought authority in your industry, you need people to recognize your organization.
  9. 9. Once you let audiences in on your brand’s personality, objectives and purpose, they’ll begin to rely on you as a trusted source of information.
  10. 10. 2. Influence opinions.
  11. 11. Don’t underestimate your ability to influence your online community. Opinions expressed through digital media can be incredibly persuasive.
  12. 12. you have the opportunity to provide new, mind- opening information and sway opinions in your favour. With each online post,
  13. 13. Through digital media, you can: • Provide perspective • Diffuse tension • Lessen the opposition
  14. 14. 3. Influence government policy decisions.
  15. 15. If you’re engaged in a public campaign, digital media is key for keeping voters informed.
  16. 16. For issues to work their way up the chain of command, policy advisors and other government personnel need to be informed, as well.
  17. 17. “It is all about targeting people who are clearly interested in solving the problem that’s being talked about.” - Bob Dearsley, Chief Executive at itpr and The B2B Marketing Lab.
  18. 18. 4. Provide the media with accurate information.
  19. 19. Make it easy for media to get consumable information so they don’t spread inaccuracies and rumours.
  20. 20. In order to keep myths from spreading, keep the media up-to- date with real stories and facts, via your online content.
  21. 21. 5. Tell a great story.
  22. 22. People aren’t interested in being “preached” to. If you want to maintain your audience’s attention, you’ve got to get them invested in your story, first.
  23. 23. There’s tons of online content that your organization has to compete with. Stand out from dull, run-of-the-mill content by using storytelling techniques.
  24. 24. “Make every effort possible to engage readers with a story that sparks their interest.” – Business 2 Community
  25. 25. Simply put, if you don’t have a digital strategy, you’re missing out on opportunities to create awareness and interest.
  26. 26. Don’t let others speak on your behalf; get active online and teach people a thing or two about your business!
  27. 27.