Social Media Marketing Content Concept: Social Media Marketing Day @Your Desk

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Michael Leander's presentation for the Social Media Marketing Day @Your Desk on 11 April 2011. Event organized by Markedu. More info here: http://www.markedu.com/web-seminars

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Social Media Marketing Content Concept: Social Media Marketing Day @Your Desk

  1. 1. The social mediamarketing contentconcept • Michael Leander • leander@michaelleander.com • mLn@fokusintegrated.com
  2. 2. For more like this – get newsletterhttp://michaelleander.com/newsletter.html
  3. 3. Dictionary definitionA social network service focuses on building online communities of people who share interests and/or activities, or who are interested in exploring the interests and activities of others. Most social network services provide a variety of ways for users to interact.. (and engage and recommend and…) 3
  4. 4. UNDERSTANDING THE DRIVINGFORCES OF COMMUNITIES THE MORE CONTENT YOU HAVE THE MORE USERS YOU WILL GET. THE MORE USERS YOU HAVE THE MORE CONTENT YOU WILL GET.THE BETTER YOU MATCH CONTENT AND USERS TO USER PROFILES THE MORE USERS AND CONTENT YOU WILL GET. THE EASIER IT IS TO DO TRANSACTIONS THE MORE USERS YOU WILL ATTRACT. EXCLUSIVITY AND BEING SPECIAL IS STILL IN PLAY 4
  5. 5. Attract attention is NOT the problem for most of us
  6. 6. Learn about your audience beforeyou develop your content concept• Who/where are they?• What are their interests?• What are their problems?• What sort of bandwidth connection?• What else do they like? Let’ see an example next...
  7. 7. Target Eyeballs Channels groups Start with youcontent concept Uniqueness Stories and media Content Sub Production Creative concept concepts processes/repurpose Analytics Measure Conversion success ROMI
  8. 8. The conventional approach• Add value• Participate in the conversation• Don’t spam• Don’t talk too much about yourself• Beware of frequency of offers vs. value adding info
  9. 9. Is this offensive?
  10. 10. Content and publishing processes
  11. 11. To consider regarding content• Whom is responsible for content?• What is the flow of distribution?• Whom responds to messages/comments?• Whom ignites the conversation and how frequently?• What can we do, what wont we do, what should we avoid, whom makes the decision?
  12. 12. How and where are people receiving the stream? Fitting into the stream for maximum eyeballs...
  13. 13. • Campaigns• Attach content to campaign• Measure effect of campaign• Measure effect of content
  14. 14. THE STREAM MIX
  15. 15. MEASURING 27 18 22 21 0 29 39 41 14 34
  16. 16. Videos tutorial coming soonTwitter in 12 minutes per day http://www.twitter.com/michaelleander
  17. 17. Click here to register nowhttp://www.markedu.com/100

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