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Charity Campaign Masterclass Tuesday 8 November 2011 Ben Matthews @benrmatthews
The Pixel Project
Pixel Reveal Campaign
Paint It Purple
Twitter Tag Team - "Chase The Sun"
Walk a Mile in Her Shoes
Have  one overarching goal , but support this with  smaller tactics  that support the overall campaign
Centrepoint Gifts
 
 
Break larger campaigns down into  smaller target audiences  & approach each with  bespoke messages
Someone Once Told Me
Tap into  existing communities  and leverage their community size
Child's i Foundation
Child's i Foundation
 
Build a great community by letting them  choose how they support  you and then  nurture that support
When you need them most, that community will  give the love back
 
Community raised £10,000 for Child’s i in 38 hours to save baby Joey’s life
Have  one overarching goal , but support this with  smaller tactics  that support the overall campaign
Have  one overarching goal , but support this with  smaller tactics  that support the overall campaign Break larger campai...
Have  one overarching goal , but support this with  smaller tactics  that support the overall campaign Break larger campai...
Have  one overarching goal , but support this with  smaller tactics  that support the overall campaign Break larger campai...
Thank You @benrmatthews [email_address]
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PRCA Charity Campaign Masterclass

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A talk given by Bright One's Founding Director, Ben Matthews, at a PRCA C

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PRCA Charity Campaign Masterclass

  1. 1. Charity Campaign Masterclass Tuesday 8 November 2011 Ben Matthews @benrmatthews
  2. 2. The Pixel Project
  3. 3. Pixel Reveal Campaign
  4. 4. Paint It Purple
  5. 5. Twitter Tag Team - "Chase The Sun"
  6. 6. Walk a Mile in Her Shoes
  7. 7. Have one overarching goal , but support this with smaller tactics that support the overall campaign
  8. 8. Centrepoint Gifts
  9. 11. Break larger campaigns down into smaller target audiences & approach each with bespoke messages
  10. 12. Someone Once Told Me
  11. 13. Tap into existing communities and leverage their community size
  12. 14. Child's i Foundation
  13. 15. Child's i Foundation
  14. 17. Build a great community by letting them choose how they support you and then nurture that support
  15. 18. When you need them most, that community will give the love back
  16. 20. Community raised £10,000 for Child’s i in 38 hours to save baby Joey’s life
  17. 21. Have one overarching goal , but support this with smaller tactics that support the overall campaign
  18. 22. Have one overarching goal , but support this with smaller tactics that support the overall campaign Break larger campaigns down into smaller target audiences & approach each with bespoke messages
  19. 23. Have one overarching goal , but support this with smaller tactics that support the overall campaign Break larger campaigns down into smaller target audiences & approach each with bespoke messages Tap into existing communities and leverage their community size
  20. 24. Have one overarching goal , but support this with smaller tactics that support the overall campaign Break larger campaigns down into smaller target audiences & approach each with bespoke messages Tap into existing communities and leverage their community size Build a great community by letting them  choose how they support  you and then  nurture that support
  21. 25. Thank You @benrmatthews [email_address]

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