This document provides 10 tips for writing effective emails. It discusses the basic structure of an email, including using an attention-grabbing first sentence, a summary paragraph, and calling readers to take a specific action. Other tips include keeping emails short, crafting effective subject lines, using a conversational tone, including a clear call to action in every email, and testing different email elements. It also provides suggestions for landing pages and examples of effective versus ineffective subject lines and email campaigns.