If you want a hotel website that doesn’t just get by, but flourishes and gets you bookings, there are seven key elements you must include in your content. Let’s take a look.

1. 7 Ingredients To Make Your
Hotel’s Content Great

2. Know Your Audience
7 Ingredients That Will Make Your Hotel's Content Great
Even before you start creating content, be it for static web pages
or a blog, knowing your target audience is very important.
So, begin your content plan by researching your website traffic
and digging into marketing insights from your segment. If you
know them, you will know what their triggers are and that is half
the battle won.

3. Be Original & Engaging Content
7 Ingredients That Will Make Your Hotel's Content Great
Original content goes a long way not just with Google or other
search engines, but also users. If it is a good story, everyone
wants to hear it and share it. So, don’t be lazy and create original
content.
Originality is not just in words but also in ideas – rehashing the
same idea five times will just bore your audience. Before you kick
into production mode, make a content calendar that meets your
business goals.

4. Give Every Page A Focus
7 Ingredients That Will Make Your Hotel's Content Great
One page, one focus. Don’t confuse the user with too many
messages.
Begin with a strong headline – something catchy, then tell the
user what to expect in as few and simple words as possible
before moving on to your story. Here is where keywords come
into play. Remember at times to be personal and inclusive in your
tone.

5. Use Video To Tell Your Story
7 Ingredients That Will Make Your Hotel's Content Great
We’ve harped on about video content for a long time. Put it into
action when planning and producing your website and social
content.
Again, keep it short and to the point. Video tours around a property
or your location will build customer confidence to book. They’re
also a great way to generate customer participation and content
sharing.

6. Give Layout Careful Thought
7 Ingredients That Will Make Your Hotel's Content Great
The layout and structure of the page content is crucial for the
customer engagement. For example, creating paragraphs that
are broken out and easy to read will result in a higher level of time
spent on the page.
Maintain interest through content and design with call to action
phrases, and guide the customer towards a booking with internal
links to deeper content and product pages.

7. Provide Action Points
7 Ingredients That Will Make Your Hotel's Content Great
When you create content for your page, take it as an opportunity
to create clear calls to action. The content should drive them
towards one of the goals you have set for your page.
For example, once you’ve explained the benefits of your gorgeous
garden view room, include a clear call to action to encourage
individuals to make a booking.

8. Make Citations & Credits As Needed
7 Ingredients That Will Make Your Hotel's Content Great
Cite your sources and reference your content where borrowed
from another party. You really don’t want to be called out by your
users or competitor for copyright infringement. This includes
crediting imagery or videos used from social platforms on your
website.

9. BLOG.STAAH.COM
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