We need a co branded custom site But on the client’s domain www.noisylittlemonkey.com/ask
And we need people to upload their own content and encourage them to share it.
So we encouraged them to upload videos answering interview questions to energise their application
And get their Facebook friends and family to give us their reasons why they should get the job
There were rules www.noisylittlemonkey.com/ask
Rules• Do not imply – they will touch the car – they will work for Red Bull Racing• Do not engage with – the motorsport press – f1 journalists – red bull Thankfully – we didn’t have to make the applicants live by these rules
We could talk to some interesting people Home page of Apprenticeships.org.uk on Day 1 of Apprenticeship Week. We even got a mention in a minister’s speech
We Tweeted & Facebooked• And waited for the YouTube to take hold…. We got lots and we said thank you for every one.
Then the applicants engaged (as planned) with the Red Bull F1 Drivers.
We suspected this would The server had a mirror ofhappen. So we had this site the Candidate Databaseon a BRAND NEW SERVER and all the content fromWITH A MASSIVE PIPE OF the main site.INTERNET.Be prepared to #win The normal server fell over in under a minute.
Long term12 months of paying for ‘SEO’, PPC, crappy social marketing
Is it sustainable? Social Media campaign started in November.Good content, well seeded. Genuine interaction with audience.
The resultsWe got 700 applicants, 50 odd videos and 10 of the best aspiring engineers.
And the Global Recruiter Award for Best Innovation
POOL OF POTENTIALWe’re fishing in much richer waters www.noisylittlemonkey.com/ask
We use social for all sectors• We have been asked to stop certain campaigns because the results are too good• That’s because recruiters are short sighted• Their board of directors don’t allow us to stop• We have saved over £50,000* on job boards• The website gets 3x the traffic it used to *Probably spent about half that on social media
When You Start Our first Chrome Extension: http://goo.gl/19kSN
gTrack social – to see which links you share drive traffic